Moosend Review
The software for marketing via email Moosend has numerous features that can benefit businesses of any size. The user interface is friendly and includes a variety of integrations and advanced segmentation tools.
Additionally, it allows you to build automations that will trigger whenever users perform specific actions. It is possible to send them a messageto them, alter their contact information or create an e-commerce funnel.
These are the features
Email marketing software Moosend offers several features that can help you execute efficient campaigns. The software’s robust automated workflows as well as its responsive editor are both great features that can help boost the conversion rate.
Moosend provides an upgraded electronic newsletter that includes information that is automatically updated according to RSS feeds or certain URLs. It’s easy to design email blasts that contain current information about the product as well as the most recent posts. Additionally, the program comes with a spam test as well as conditional blocks for better subscribers’ engagement.
The Moosend email campaign editor is user-friendly and includes the drag-and-drop builder that lets you create emails that contain a wide range of elements. The editor lets you add padding between the elements with spacers, which let you place text, images as well as buttons into various boxes. The editor also has a design section with some tools that will help your emails be noticed.
Another interesting feature is that it allows you to clone and save layouts and items. This is great for designing banners, headers and footers to reuse them on different email messages. Moosend templates are full of great features, such as the shadow, or even a spot for the background picture.
The reports on your campaign provide important details about the effectiveness of your campaigns, including opening and click rates as well as bounce and unsubscribe rate, location data and a click heat map. This report will also provide details about how your email messages can be viewed by different platforms and on different browsers.
Moosend allows you to create segments within your email lists and then send out different emails to every segment. This is a crucial step in creating more relevant and custom-designed emails. This is crucial when you want to boost email delivery or reduce costs by reducing send volumes.
The Moosend editor also comes with a bunch of pre-made email templates that you can utilize to launch your email campaigns. The templates have been designed to fit the brand’s look and feel. They are compatible with all popular email programs. This is beneficial as it lets you keep consistent messaging to all of your customers.
The Moosend platform also lets you make an unlimited amount of custom data fields that you can use to personalize your emails. You can send targeted email messages to your customers according to the preferences and needs of each customer. This feature could be utilized to segment your email lists and allow you to customize emails marketing campaigns for each group and increase ROI.
Pricing
Moosend can be described as an email-marketing platform that offers pro features at the price of entry level. It’s the ideal option for businesses with a small budget who require an email automation tool.
Although Moosend can be extremely user-friendly however small-scale businesses could have a difficult time expanding their operations. These limitations include a lack of templates for emails, the absence of multivariate tests, and limited social media post scheduling.
The software you choose to use must deliver your emails to the recipients and allows them to send it in high volumes of speed in order to be successful in email marketing. You need an email program that follows the most efficient practices for delivery.
It is possible to increase the effectiveness of your delivery by sending targeted messages, with a domain that is customized and not linking to spammy sites. Certain systems fail when we test their delivery ability. Moosend does not have the highest score, however, it follows the best practices for email marketing.
Moosend’s dashboard displays key data on your campaign. This includes subscriber counts, planned broadcasts as well as previous broadcasts. It also provides information on your target audience as well as an interactive map of clicks that help to monitor clicks.
You can also develop trigger emails which are activated by certain events or behaviour. The trigger could be any, from customer location and the time of day the purchase of a product. It is useful in creating leads and increasing sales.
You can upload Excel spreadsheets with customer details in CSV or TXT formats to the platform. They can have as much as 40MB. Excel spreadsheets that contain data from third party services are also able to be stored.
The ability to segment your audience is another crucial aspect. This lets you segment your customers based on shared characteristics. It is possible to send relevant content to all groups, that will boost your conversion.
Moosend is a huge information base that includes more than 100 articles that are available on their website. This is a fantastic resource for novice users and offers a wealth of instructional videos to aid you to get familiar with the program.
Help
Moosend the email marketing platform provides users with various tools and features that allow them to enhance their campaigns. It also allows users to track their campaigns and analyze their results. Moosend gives support to its users to help them get the best out of their accounts.
Utilizing Moosend is simple to do, and its interface is easy to navigate. It also comes with an editor for drag and drop which makes it fast and easy to create email messages. There are a range of templates for email as well as landing page templates to choose the one that best fits your business.
There are many options available for managing your subscribers list. To ensure that your subscribers are interested in receiving the emails you send out You have two options. This allows you to make sure that your contacts don’t be bombarded with spammy marketing messages.
Another useful feature is the ability to track the client’s progress and journey. It allows you to monitor the amount of users who open your emails, and on what device they’re using to read them. It also lets you know whether they’ve converted. These data points will help you identify trends, improve your strategies and take more educated decisions about the type of content that you’re sending.
Moosend also has an abandonment tool for carts, which will help you recuperate sales that were lost. It can suggest products that customers have bought in the past , and can also recommend increase the price of similar items to ones they currently own. The tool can even suggest products they may not want to purchase.
Moosend is also a resource foundation that covers a wide range of topics that range from basic campaign concepts to advanced techniques to design campaigns. The information is categorised into thirteen different categories that include Audience, Campaigns, Growth Tools, Automation, and much more.
Help is available for many questions using chat or email and also through the knowledge base. Moosend has also launched the series of webinars to will teach customers how to create campaigns to grow their business.
Moosend offers a no-cost plan, which is useful for businesses that are just starting out and don’t have any customers at the moment. The plan can also be beneficial for those who aren’t sure whether they’ll like it, or if it’s right for their needs. However, if you have subscribers on your list then you’ll need to upgrade to the paid version.
Conclusions
Moosend is an all-in-one marketing tool that allows you to create high-converting emails as well as landing pages, and automate workflows. The platform’s unique tools and user-friendly interface make it a great option for automated email marketing.
Drag-and-drop builders allow you to make email messages. Templates can be modified quickly and are available with a variety of designs. You can also make email timers as well as dynamic contents.
Audience segmentation can help you differentiate leads from customers by sharing characteristics, allowing the sending of specific email messages. It’s an essential part of any marketing strategy. Moosend provides a variety of categories, including behaviour and demographics. It can also track the times your audience was looking at the product.
It is also possible to use automated triggers that trigger email campaigns based on activities your subscribers perform. These are a great method to customize your messages and Moosend has 32 different triggers to choose from, making it among the largest service for marketing via email that I’ve used.
It also has an automated spam test which will reveal how your email campaigns performs within the inbox. This will help you to stay clear of sending unwanted emails.
Moosend offers excellent customer service, with live chat, phone and email support that is available 7 days a semaine. In addition, it provides a variety of tools as well as tutorials for users who are new to the platform such as a database, and long webcasts.
The reports from the platform supply users with the information that you require to keep track of your campaigns. It includes open rates, clicks and unsubscribe rates as well information on browsers and devices. The revenue generated by campaigns is also available. They are well-designed and allow you to view a click map to see which links were clicked in your emails.
Moosend has a robust suite of landing pages and subscription form building tools, with countdowns to create urgency “success boost” modules. Facebook and Google Analytics pixel tracking, customizable JavaScript as well as bot protection and RGPD conformance. Management of your subscribers is a breeze, too.