Moosend Review
Email marketing software Moosend comes with various features for businesses of any size. The interface for users is user-friendly and has many integrations available along with sophisticated segmentation tools.
You can also create automated triggers when subscribers do certain actions. These include sending a communication, changing their contact details or activating an e-commerce channel.
They are some of the benefits.
It is an email marketing software that offers an extensive list of features to assist you in executing your marketing campaigns. Its robust email editor as well as robust automated workflows are excellent tools that will help increase conversion rates.
Moosend is an email-based newsletter service that updates information based on certain URLs as well as RSS feeds. It’s straightforward to send out mailers with up-to-date products information and articles. This includes both a spam check and conditional blocks to improve subscriber engagement.
The Moosend email editor is user-friendly and includes an editor that you can drag and drop that allows you to create email campaigns that contain a wide range of elements. The editor lets you create padding between elements by using spacers. These permit you to insert pictures, text and buttons in various boxes. The editor also has a design section with some tools to make your email stick out.
Another cool feature is that it allows you to clone and save layouts as well as items. It is useful when creating banners, headers and footers so you can reuse them on different email messages. These templates include beautiful design elements, such as an image shadow or a place of the background image.
The reports on your campaign provide important information about the effectiveness of your campaigns in terms of opening and click rates as well as bounce and unsubscribe rate as well as location information and the click heat map. This report will also provide details about how your email messages appear on various gadgets and web browsers.
Moosend allows you to make segments in your email list and send different emails to each segment. This lets you create specific and targeted messages. This is crucial when you want to increase email delivery and decrease costs through lower send quantities.
There’s also the option of downloading a variety of email templates from the Moosend editor, to help begin your email campaign. They’re created to match the company’s appearance and style. They’re compatible with the majority of popular email programs. This is beneficial because it allows you to keep consistent messaging for all your clients.
The Moosend platform also lets you create an unlimited number of fields for your own data to use for personalization purposes. This option will guarantee that customers receive targeted emails based on their preferences, interests, and habits. This feature can be used to divide your lists of email recipients, allowing you to tailor the marketing emails you send to every group, and boost ROI.
Pricing
Moosend offers an email marketing platform which offers professional features for the price of entry level. This is a great alternative for small-scale business owners who require an email automation platform.
While Moosend is very easy to make use of, it comes with some limitations that can cause difficulties for small companies to scale their operations. This includes the absence of emails templates, as well as the testing with multiple variables. Additionally, there is a lack of schedule for posts on social media.
You need software that delivers your messages to your recipients and allows them to send it in high volumes of speed in order to achieve success in marketing via email. That means you have select an email platform that adheres to best practices for deliverability.
There are many methods to increase deliverability, including the use of targeted ads, an individual domain and eviting links that are spammy. Some systems don’t perform well in our tests of deliveryability. Moosend does not have a very high score, however, it follows email marketing best practices.
Moosend’s dashboard displays key data about your campaign, including subscriber counts, planned broadcasts and previous broadcasts. The dashboard also displays data on your target audience as well as the click map that will help you track clicks.
It is also possible to create trigger emails that are linked to specific events or behaviors. It could be anything such as location of the customer and time of day to the purchase of a product. The triggers you choose to use can help create leads and increase sales.
The platform allows you to upload spreadsheets with data about the customers you serve with CSV or TXT formats. These files can exceed 40MB in size. You can also send spreadsheets with information from third party services.
Another important feature is the ability to segment your audience, which lets you divide your clients into groups according to shared characteristics. It is possible to send relevant content to every group to increase conversion.
Moosend is also a huge knowledge base that includes more than 100 content on its site. It is an excellent guide for new users. It also offers a wealth of instructional videos to help you get started using the application.
Support
Moosend the email marketing platform , provides its users with a variety of features and tools which can be utilized to boost their campaigns. Users can also keep track of their campaigns, and then analyze the outcomes. Moosend is also able to provide customer support to help users get the most value out of their accounts.
Utilizing Moosend is simple, and its user interface is easy to navigate. It also comes with an editor for drag and drop that makes it quick and easy to create email messages. It also lets you pick from a variety of landing page templates to ensure that it is the best match for the style of your company.
There are a variety of options in managing your list of subscribers. You can create a new list each time someone fills out a form, or it’s possible to utilize a double opt-in method to be sure that the people you’ve added to your list are actually interested in receiving the emails you send them. This is an excellent method to make sure you’re not spamming people with advertising messages that they’re not interested in.
Another helpful feature is the possibility to monitor the client’s progress and journey. This lets you track the number of people viewing your email and the device they use to view them. It also lets you know whether they’ve converted. You can use this information to enhance your strategies and take better decisions about your content you’re sending out.
Moosend is also an option to abandon carts which can help you to make up for lost sales. It is able to suggest items which were bought by subscribers in the past, upsell items similar to what they purchased, or offer other products they might not have been keen on before.
Moosend provides a comprehensive information base that covers everything from basic campaign techniques and more sophisticated methods of creating campaigns. The 13 categories are used to organize content including Campaigns, Audience and Tools for Growth.
Help is available for a variety of questions through live chat , email, as well as through the knowledge base. Moosend provides webinars that aid users to build and grow the reach of their marketing.
Moosend offers a free option for companies that are beginning their journey but haven’t yet signed up. It’s also a good alternative for entrepreneurs who aren’t sure they’ll like the software or whether it’s suitable for their particular business. But, if you’re on subscribers on your list then you’ll need to upgrade to the paid plan.
Conclusions
Moosend, an all-in one marketing software, lets you build high-converting campaigns for emails and landing pages. The platform’s unique tools and user-friendly interface make it an ideal option for automated email marketing.
Using the tool’s drag-and-drop builder allows you to create easy-to-use email campaigns. Its templates are easy to customize and offer various layout options. You can also design email timers, and create interactive content.
Audience segmentation lets you differentiate leads from customers based on common characteristics. This lets you send more targeted messages. Segmentation is an essential part of any marketing plan. Moosend gives a wide range of categories, including behaviour and demographics. You can even track the time your viewers looked at a particular product.
It is also possible to use automated triggers to trigger email campaigns based on actions your subscribers take. They are an excellent method to customize your emails and Moosend comes with 32 triggers, which makes it among the most comprehensive service for marketing via email that I’ve used.
Another feature that is great is the test for spam, which informs you how your marketing message will be received on the inside of your inbox. It helps to avoid spamming.
Customer support at Moosend is exceptional with live chat support as well as phone and email support all week long. They also provide tutorials as well as a lot of information for beginners. This includes a large collection of webinars and a long database.
The reports from the platform supply you with all the necessary information for monitoring the effectiveness of your marketing campaigns. It includes open rates, clicks and unsubscribe rates as well data on devices and browsers. The revenue generated by campaigns can be also viewed. They are well-designed, and you can also look up a click map and determine which hyperlinks were clicks in your emails.
Moosend provides a full suite of landing pages and subscriber forms creation tools. The tool includes countdowns that make you feel more urgent, success booster modules, Facebook and Google Analytics pixels trackers, and customizable JavaScript as well as bot security. Subscriber management is also simple.