Moosend Review
Email marketing software Moosend offers various features for companies of all sizes. The interface for users is user-friendly and offers many integrations as well as advanced segmentation tools.
You can also create automated triggers for subscribers to perform certain actions. For example, sending a text message, changing their contact details or triggering an e-commerce funnel.
Features
Email marketing software Moosend offers several features that can help you execute efficient campaigns. The software’s robust automated workflows as well as its responsive editor are both great tools that will help increase conversions.
Moosend is also a premium email newsletter service with contents that are automatically updated according to RSS feeds or certain URLs. This allows you to create email blasts with up-to-date information on products and the latest content. This is a combination of a spam check and conditional blocks to improve the engagement of subscribers.
The Moosend editor for email marketing can be used with ease and includes a drag-and drop builder and allows you to make emails by utilizing a range of components. It is possible to add padding between the elements with spacers, which permit you to insert the text, images and buttons within diverse boxes. There is also an area for design, with tools that will help your emails stick out.
Another interesting feature is a tool that lets you copy and save layouts, items and other elements. This can be useful for making banners, headers, and footers, so that you could reuse them for different emails. Moosend templates include some fantastic designs, including the shadow, or even a spot to place the background image.
The reports on your campaign provide important information about how your campaigns are performing with regard to the rate of clicks and open rates Unsubscribe and bounce rates locations, as well as click heat maps. It also provides information about how your emails appear on various gadgets and web browsers.
Moosend allows you to make segments within your email lists and send different emails to each segment. It allows you to design more personalized and relevant messages. It’s particularly useful when you’re trying to improve the efficiency of your emails, and also reduce costs through reducing the amount of mail you’re sending.
There’s also the option of downloading an array of templates for email through the Moosend editor to help you begin your email campaign. They’re created to match the company’s design and appearance. They are compatible with all major email clients. This is wonderful as it lets you ensure consistent content across all your subscribers.
Additionally, Moosend lets you make an unlimited amount of custom data fields that you can use for personalization purposes. It allows you to send personalized emails to your clients based on the preferences and interests of each client. This feature can be used to separate your emails and allow you to customize your marketing messages to the various groups and improve the ROI.
Pricing
Moosend offers an email marketing tool with professional-grade features offered at the price of entry level. It’s the ideal option for businesses with a small budget who require an automation system for their email marketing.
Although Moosend is extremely easy to make use of, it comes with certain limitations which can make it hard for small-sized businesses to expand their business. This includes a deficiency of email templates, lack of testing with multiple variables, as well as limited social media post scheduling.
The software you choose to use must deliver your emails to the recipients, and sends them at high rates of delivery for you to succeed with email marketing. The email program you choose to use must be one that follows the most efficient delivery practices.
You can increase your deliverability through sending out targeted emails, by using a custom domain, and not linking to spammy sites. Some systems, however, fail on our tests of deliverability. Moosend isn’t a top score, but it does follow the best practices in email marketing.
The dashboard of Moosend displays important information on your campaign. This includes subscriber counts, planned broadcasts and broadcasts that have already been broadcast. The dashboard also displays data regarding your audience, and the click map that will aid in tracking clicks.
The emails that are triggered by specific actions and events could be designed as trigger emails. They can trigger any thing from purchases of products to the location of a client or even the time of the day. The triggers you choose to use can help generate leads or increase sales.
The platform lets you download spreadsheets with information about the customers you serve as CSV or TXT formats. The files could be up to 40MB in size. Spreadsheets with data from third party services are able to be uploaded.
Another important feature is audience segmentation. It allows you to divide your subscribers into groups based on shared characteristics. It is possible to send relevant content to every group that will boost your conversion.
Moosend offers a vast knowledge base with over 100 content on its site. It’s a great source for beginners and offers a wealth of instructional videos to aid you to get familiar with the software.
Assistance
Moosend is an online marketing platform for email that supplies users with an array of features and tools to enhance their marketing campaigns. Additionally, it allows users to monitor their campaigns and analyse their results. Moosend offers support for customers to ensure that they get the best out of their accounts.
Utilizing Moosend is easy, and its user interface is easy to navigate. The program also has the drag-and-drop editor making it simple to design emails. Additionally, you can select among a wide selection of templates for landing pages so that it is the best match for your branding.
There are many choices for managing the subscriber lists. Create a new list every when someone fills in a form, or you can use a double opt-in to make sure your contacts really want to get your emails. This lets you make sure that your contacts don’t get spammed with unwanted emails from marketing.
A further benefit is the capability to record and track client’s journey. You can track how many times people open your emails and what device they’re using to view them, and whether they’ve reacted. This information can be used to tweak your approach and take better decisions about the information you’ve sent out.
In addition, Moosend has a built-in cart abandonment tool that helps customers recover sales that were lost. The tool can recommend products users have purchased in the past and sell similar products they currently own. It even suggests products customers might not be interested in.
Moosend provides a comprehensive knowledge base that covers a broad variety of topics including campaign basics, to the most advanced methods to create campaigns. The information is categorised into 13 different categories, including Audience, Campaigns, Growth Automation, Tools and many more.
It is possible to get assistance with a variety of questions through live chat , email, and also through the knowledge database. Moosend has also announced an online series of webinars which will teach customers how to create campaigns and grow their businesses.
Moosend provides a no-cost plan for those businesses who are beginning their journey and aren’t joined Moosend. It’s also a good alternative for entrepreneurs who aren’t sure they’ll like the software or whether it’s suitable for their particular business. If you already have subscriber lists, it’s time change to premium plan.
Conclusions
Moosend is an all-in-one marketing platform that lets you build high-converting email campaigns as well as landing pages, and automate workflows. Its distinctive tools and intuitive interface makes it an excellent choice for email marketing automation.
Drag-and-drop builders allow you to design email messages. The templates are simple to alter and come with various designs. It also lets you create email timers and dynamic content.
Audience segmentation allows you to differentiate leads from customers based on common characteristics. It allows you to send more targeted messages. It’s a crucial part of any marketing strategy. Moosend offers a wide range of segmentsation options. These include the demographics of your audience, their behavior, and even the time that people were looking at a specific item.
Automation triggers are used to create emails activated by the actions of the people who are your readers. They can be an excellent method to customize content. Moosend offers 32 triggers that makes one of my most-loved toolboxes for marketing via email.
It also has a spam test that will reveal how your email campaigns performs within the inbox. This helps you avoid the sending of spam emails.
Moosend’s customer support is excellent with live chat support, phone and email help 7 days a week. In addition, it has a wide range of information and tutorials for new users, including a database and longer webcasts.
Reports from the platform provide you with all of the information that you require to monitor the effectiveness of your marketing campaigns. These include the number of clicks, open rates and unsubscribe rates as well data on devices and browsers. The revenue generated by campaigns is also available. These reports are beautifully designed, and you can also see a map of clicks to see which links were opened in your email messages.
Moosend comes with a comprehensive set of subscription and landing page form building tools, with counting downs that create the sense of urgency “success booster” modules, Facebook as well as Google Analytics pixel tracking, customizable JavaScript, bot protection, as well as RGPD compliance. Subscriber management is simple too.