Moosend Review
The software for marketing via email Moosend has many features to help businesses of any size. Its user interface is easy to use and offers many integrations as well as sophisticated segmentation tools.
It also allows you to create automations that trigger when subscribers perform certain actions. You can send a messageto them, alter the contact details of subscribers, or even initiate an ecommerce funnel.
Features
Moosend is an software for marketing via email that provides an extensive list of features that will help you to successfully run the campaigns you want to run. Its responsive email campaign editor and powerful automated workflows are excellent options to help increase the conversion rate of your campaigns.
Moosend provides an upgraded email newsletter service with contents that are automatically updated in accordance with RSS feeds or certain URLs. It’s straightforward to send out mailers with up-to-date products information and posts. It also contains a spam checker and conditionsal blocks that help improve subscribers’ engagement.
The Moosend email editor is user-friendly and includes an editor that you can drag and drop that allows you to create email campaigns using a range of components. These include text boxes, images, buttons, articles as well as spacers to add padding between elements. The editor also has a design section with some features to help make your email be noticed.
A tool allows you to clone layouts or save them. It is possible to design footers and headers that you can reuse for other email messages. Moosend templates have some great features, such as the shadow, or even a spot for background images.
Its campaign reports provide key data on how well your marketing campaigns are doing in terms of open and click rates Unsubscribe and bounce rates as well as location information and a click heat map. This report will also provide data on how your emails appear on various platforms and on different browsers.
Moosend lets you separate your lists of email addresses and send different campaigns to the various groups. It allows you to design specific and targeted messages. This is particularly important in the case of trying to improve the delivery of your emails and reduce costs by reducing send volumes.
The Moosend editor also comes with pre-designed email templates that you can make use of to begin your campaign. They’re made to be compatible with the brand’s appearance and style. These are compatible with most major email clients. This is wonderful because it allows you to maintain consistent messages across all your subscribers.
Additionally, Moosend lets you make an unlimited amount of fields for your own data that you can use to personalize your emails. It allows you to send personalized email messages to your customers based on the preferences and interests of each client. The feature is able to segment your email lists and allow you to customize emails marketing campaigns for the various groups and improve ROI.
Pricing
Moosend offers an email marketing platform with professional-grade features offered at affordable prices. It is an excellent alternative for small-scale business owners needing an automated email platform.
Although Moosend is extremely easy to make use of, it comes with some limitations that can hinder small companies to scale their business. The limitations are a result of a shortage of templates for email, a lack of testing with multiple variables, as well as limitations on social media posting scheduling.
You need software that delivers your email to recipients, and sends them with high delivery rates for you to succeed with email marketing. That means you have to pick an email system which follows the best practices in delivery.
There are many methods to increase deliverability, including creating targeted marketing campaigns, using an individual domain and eviting links that are spammy. But, certain systems do not perform well when we test their deliverability. Moosend doesn’t have a high score, however it follows guidelines for email marketing.
The dashboard on Moosend shows important information regarding your campaign such as subscriber figures, broadcasts planned and past broadcasts. It also shows data about your audience, along with the click map that will help you track clicks.
The emails that are triggered by specific behaviors and situations can be created as trigger emails. It could be anything such as location of the customer or time of day, to purchase of products. This can be useful for generating leads and increasing sales.
The platform allows you to upload spreadsheets with data about your customers with CSV or TXT formats. They can be as large as 40MB. Upload spreadsheets that include the data of third party applications are able to be stored.
Audience segmentation is a crucial feature. It allows you to segment your customers based on common characteristics. Send relevant content to all groups, to increase conversion.
Moosend offers a large knowledge base, with more than 100 articles that are available on their website. This is a great source for beginners, and it has plenty of videos on how to start using the program.
Assistance
Moosend the email marketing platform provides users with a variety of tools and functions that can be used to improve their marketing campaigns. It also allows users to keep track of their campaigns, and then analyze the results. Moosend gives support to its users to help them benefit the most from their accounts.
The use of Moosend is easy to do, and its interface is friendly to use. The application also features a drag-and-drop editor which makes it fast and simple to design emails. There are a range of templates for email as well as landing page templates which allows you to pick the one that best fits the style of your company.
You have many choices in managing your list of subscribers. It is possible to create a fresh list every whenever someone fills out a form, or you could use a double opt-in to be sure that the people you’ve added to your list actually want to receive your emails. This will allow you to be sure that your contacts don’t be bombarded with spammy advertising messages.
It is also possible to track your the client’s journey and update them regularly. You can monitor how many occasions people check your email, what devices they’re using to view them, as well as whether they’ve converted. You can use this information to improve your strategy and make better decisions regarding the information you’ve sent out.
Furthermore, Moosend has a built-in cart abandonment tool to help to recover sales lost. It is able to suggest items which were bought by subscribers in the past, upsell items similar to what they have purchased, and suggest other products that may not be at all.
Moosend provides a comprehensive knowledge base, covering everything from basic campaign techniques to more advanced methods for designing campaigns. The content is organized in 13 distinct categories including campaigns, audience, growth Automation, Tools and many more.
Live chat, email , and the knowledge base are three options to seek help with numerous concerns. Moosend is also launching an online series of webinars which teach users how to build campaigns and grow their businesses.
Moosend offers a no-cost plan, which is useful to businesses just getting started and don’t have any customers yet. It’s also a good option for entrepreneurs, who don’t know if they’ll enjoy the program or if it’s right for their business. But, if you’re on any subscriber lists, you’ll have to upgrade to the paid plan.
Conclusions
Moosend the all-in-one marketing software, lets you build high-converting campaigns for emails and landing pages. The unique features of the platform and easy-to-use interface make it an excellent choice for email marketing automation.
With the help of the builder’s drag-and drop feature, you can create easy-to-use email campaigns. The templates can be customized easily and come with a variety of designs. You can also develop dynamic emails as well as timers.
Audience segmentation lets you distinguish leads and customers using similar traits. It allows you to deliver more relevant emails. It’s a crucial element of every marketing plan. Moosend offers a range of categories, including behaviour and demographics. It can also track how often your customers looked at a particular product.
Additionally, you can use automation triggers to trigger emails in response to behaviors your customers take. They can be an excellent option to tailor your content. Moosend offers 32 triggers that makes one of my most-loved toolboxes for marketing via email.
A further great benefit is the test for spam, which informs you how well your campaign is performing in the inbox. It helps to avoid spamming.
Customer support at Moosend is exceptional and offers live chat, phone and email help all week long. They also provide tutorials as well as many tools for users who are new to the platform. This includes a large collection of webinars and a long database.
The reports from the platform supply you with all the data you need to keep track of your campaigns. These include open rates, clicks and unsubscribe rate as well as data on devices and browsers. Revenue generated by campaigns can be also viewed. These reports are beautifully designed as well as allowing you to look up a click map and determine which hyperlinks were clicked in your emails.
Moosend has a robust suite of landing pages and subscription form building tools, with counting downs that create the sense of urgency “success booster” modules, Facebook and Google Analytics pixel tracking, customized JavaScript and bot security, and RGPD conformance. The subscriber management process is easy too.