Moosend Review
Email marketing software Moosend comes with various features for companies of all sizes. It features a user-friendly interface as well as a range of integrations, sophisticated segmentation tools and many more.
It also allows you to make automated triggers when subscribers perform certain actions. For example, sending a text message or changing their contact information or activating an e-commerce channel.
Features
It is an software for marketing via email that provides an impressive array of functions to help you successfully execute the campaigns you want to run. The responsive editor for email campaigns as well as robust automated workflows are fantastic options to help increase the conversion rate of your campaigns.
Moosend provides an upgraded electronic newsletter that includes information that is automatically updated in accordance with RSS feeds, or URLs that are specific to. It’s easy to design email blasts that contain the latest product information and the latest content. This is a combination of an anti-spam check as well as conditionsal blocks for better customer engagement.
The Moosend editor for email marketing is simple to use and features a drag-and-drop builder, which allows you to build emails with a variety of elements. These include text boxes, images, buttons, article as well as spacers to add padding between the elements. There is also an area for design, with features to help make your email stick out.
Another cool feature is the tool that allows you to clone and save layouts as well as items. This can be useful for making banners, headers, and footers so you can use them in different emails. Moosend templates have some great design elements such as the shadow, or even a spot to place the background image.
Its campaign reports provide key details about the effectiveness of your campaigns, including open and click rates, bounce and unsubscribe rates as well as location information and the click heat map. The report also includes data on how your emails are viewed on different platforms and on different browsers.
Moosend allows you to create segments of your email list and then send out different emails to every segment. This is an important step in creating more relevant and custom-designed email messages. It’s especially useful if you’re looking to boost your email deliverability and reduce expenses by cutting down on the volume of emails you send.
There’s also the option of downloading a variety of email templates via the Moosend editor that will help you start your campaigns. These templates have been designed to complement the look and feel of your brand. They’re compatible with the majority of major email clients. This is great because it allows you to maintain consistent messages for all your clients.
You can also create unlimited custom fields in the Moosend platform that can be used to personalize your emails. This option will guarantee that your clients receive targeted emails based on their interests, preferences, and behaviors. This feature can be used to separate your emails which allows you to create custom your marketing messages to the various groups and improve return on investment.
Pricing
Moosend offers an email marketing platform that offers pro features at the price of entry level. It is an excellent option for entrepreneurs with small businesses needing an automated email platform.
While Moosend is extremely easy to utilize, it has some limitations that can hinder small companies to scale their businesses. The limitations are a result of a shortage of email templates, lack of multivariate tests, and limited social media post scheduling.
To be successful within the world of email marketing, you need a software capable of delivering your email messages into the recipient’s inboxes, and also distribute them with a high rate of delivery. It is essential select an email platform which follows the best practices in delivery.
There are a variety of ways to improve deliverability. These include sending targeted campaigns, using the custom domain name, as well as avoid spammy links. But, certain systems are not able to perform as well when we test their deliverability. Moosend doesn’t have a high score, but it does follow the best practices in email marketing.
The dashboard on Moosend displays important data regarding the campaign, including subscriber counts, broadcasts planned and past broadcasts. The dashboard also displays data regarding your audience, as well as the click map that will assist you in tracking clicks.
Sending emails which trigger by certain behaviors and situations can be created as trigger emails. These triggers can be anything from purchase of a product to the customer’s location, or time of day. The triggers you choose to use can help create leads and increase sales.
The platform allows you to upload spreadsheets with data about your clients with CSV and TXT file formats. The files could be up to 40MB. Spreadsheets with the data of third party applications are also able to be uploaded.
Audience segmentation is another important feature. This lets you group your subscribers based upon similar features. You can send relevant content to all groups, that will boost your conversion.
Moosend also has a large knowledge base with over 100 posts on their website. This is a great guide for novice users with a wealth of videos to show you how to get started with the application.
Assistance
Moosend, an email marketing platform provides users with an array of features and tools that can be used to boost their campaigns. You are also able to monitor your campaigns and analyse the performance. Moosend is also able to provide customer support to ensure users get the most out of their accounts.
Moosend’s user interface and simplicity of use makes it simple to navigate. The platform also has an editor for drag and drop that makes it quick and simple to design emails. Additionally, you can select from a variety of landing page templates to ensure that they best reflect the style of your company.
There are a variety of options for managing your list of subscribers. In order to make sure that your clients would like to receive emails from you, you have two options. This is a great way to ensure your contacts aren’t bombarded with emails that they do not want to receive.
You may also monitor clients’ journeys to your site and keep them updated. It allows you to observe the number of recipients opening your emails and what device they use to view the emails. Also, you can determine if they have converted. This information can be used to identify patterns and trends, adjust your strategies, and make more informed decision about what type of information you’re sending out.
Moosend also has an abandonment tool for carts, which can help you to make up for lost sales. The tool can recommend products that customers have bought previously and also suggest sell similar products they have already purchased. It even suggests products customers might not want to purchase.
Moosend is also a resource foundation that covers a wide spectrum of subjects that range from basic campaign concepts to more advanced strategies to create campaigns. There are 13 categories that organize the content, such as Audience, Campaigns and Tools for Growth.
It is possible to get assistance with various questions via live chat and email, and also through the knowledge base. Moosend also offers webinars to help users build and expand the reach of their marketing.
Moosend offers a no-cost plan that is ideal for businesses that are just starting out and don’t have subscribers as of at the moment. The plan can also be beneficial for business owners who aren’t certain what they’ll think of it, or if they are the best fit for them. However, if you have subscribers on your list, you’ll have to upgrade to the paid plan.
Conclusions
Moosend is an all-in-one marketing platform that lets you build high-converting email campaigns as well as landing pages, and automate workflows. The platform’s unique tools and user-friendly interface make it an ideal option for automated email marketing.
Drag-and drop builders help to create email messages. Its templates are easy to modify and provide various layout options. They also allow you to design email timers, and create interactive content.
Audience segmentation can help you differentiate leads from customers by sharing characteristics, allowing you to target them with more personalized emails. It’s an essential component of any marketing strategy. Moosend offers a wide range of options for segmentation, such as characteristics, demographics and even when your audience looked at the product.
Automation triggers are used to send emails that are initiated by actions taken by your customers. This is a great option to tailor content. Moosend offers 32 triggers making one of my most-loved toolboxes for marketing via email.
A further great benefit is the spam test, which tells you how well your campaign is performing within the inbox. It helps to avoid spamming.
Customer support at Moosend is exceptional, offering live chat, phone and email help every day of the week. In addition, it provides a variety of tools and training for novice users such as a database, and longer webinars.
The platform’s reports contain all information you require to track your campaigns, including open rates, clicks, unsubscribe rate, data on devices, browsers as well as geolocations, and the revenue generated by your campaigns. You can view click maps to show which emails were read and clicked.
Moosend offers a full suite of landing pages and subscription form building tools, with counting downs that create the sense of urgency “success booster” modules. Facebook as well as Google Analytics pixel tracking, custom JavaScript as well as bot protection as well as RGPD conformance. Management of your subscribers is a breeze, too.