Moosend Review
Email marketing software Moosend offers numerous features that can benefit companies of all sizes. It offers a user-friendly interface as well as a range of integrations, sophisticated segmentation tools, and much more.
You can also create automated triggers for subscribers to perform certain activities. These include sending a communication, changing their contact details or activating an e-commerce channel.
Features
Email marketing software Moosend offers several features that can aid you in executing efficient campaigns. The software’s robust automation workflows and responsive editor are two great tools that will help increase the conversion rate.
Moosend provides an email newsletter service that is automatically updated with information based on certain URLs as well as RSS feeds. It’s easy to design email blasts that contain current information about the product and the latest content. It also includes an anti-spam check as well as conditional blocks that increase the engagement of subscribers.
The Moosend email editor is user-friendly and includes the drag-and-drop builder that lets you create emails using a range of components. These include text boxes, pictures, buttons, articles, and spacers for adding padding between the elements. Editors also have a design section with some tools that will help your emails stand out.
A different cool function is a tool that allows you to clone and save layouts and items. It is useful when creating banners, headers and footers, so that you could use them in different emails. The templates from Moosend also include beautiful design elements, such as an image shadow or a place to your background picture.
The reports on your campaign provide important information about how well your marketing campaigns are doing, including opening and click rates, bounce and unsubscribe rates, location data and a click heat map. This report will also provide details about how your email messages are viewed on different platforms and on different browsers.
Moosend also allows you to divide your email lists into groups and send different campaigns to each group. This is crucial in creating more relevant and personal email messages. It’s particularly useful when you’re seeking to increase the efficiency of your emails, and also reduce costs through reducing the amount of mail you’re sending.
It is also possible to download various email templates through the Moosend editor that will help you start your campaigns. These templates are made to be compatible with the brand’s appearance and style. These are compatible with most important email applications. This is wonderful because it allows you to maintain consistent messages across all your subscribers.
There is also the option of creating infinite custom fields with Moosend that you can use to tailor your emails. It allows you to send personalized emails to your clients based on the preferences and interests of each customer. This feature can be used to divide your lists of email recipients, allowing you to tailor the marketing emails you send to each group and increase ROI.
Pricing
Moosend the email marketing platform with pro features, is available at a low cost. This is an ideal alternative for small-scale business owners who require an email automation platform.
Although Moosend is a user-friendly program however small-scale businesses could be unable to grow their business. For instance, it is not equipped with emails templates, as well as the testing with multiple variables. It also has a limited time for posting social media content.
The software you choose to use must deliver your emails to the recipients and allows them to send it with high delivery rates in order to achieve success in email marketing. You need an email program that adheres to best delivery practices.
There are many ways to increase deliverability, including sending targeted campaigns, using an individual domain and avoid spammy links. However, some systems are not able to perform as well in our deliverability tests. Moosend doesn’t have a high score, however it follows guidelines for email marketing.
The dashboard in Moosend shows important information regarding your campaign such as subscriber figures the planned broadcasts and any previous broadcasts. The dashboard displays information about your audience, along with the click map that will help you track clicks.
Emails that trigger by certain events and behavior can be created as trigger emails. This could be any trigger such as location of the customer or time of day, to the purchase of a product. The triggers you choose to use can help bring leads to your business or boost sales.
Excel spreadsheets can be uploaded that contain customer data as CSV or TXT formats to the platform. The files could be up to 40MB in size. It is also possible to download spreadsheets that include information from third party services.
The ability to segment your audience is another crucial feature. This lets you segment your customers based on shared traits. This will allow you to send the most relevant content to each group and increase the number of conversions.
Moosend has a vast knowledge base, with over 100 posts accessible on their site. This is a fantastic source for beginners and includes a variety of videos to aid you to get familiar with the program.
Support
Moosend, an email marketing platform , provides its users with an array of features and tools that can be used to enhance their campaigns. It also allows you to track your campaigns, and analyze the outcomes. Moosend also offers customer support to assist users in getting maximum value from their accounts.
Using Moosend is simple to use, and the user interface is easy to navigate. The platform also has an editor with drag-and-drop that makes it simple and simple to design email messages. The platform also offers a wide range of templates for emails and landing pages which allows you to pick which one best suits the style of your company.
There are many options available in managing your subscribers list. It is possible to create a fresh list every time someone fills out an application, or it’s possible to make use of a double opt-in option to make sure your contacts really want to get emails from you. This is an excellent way to ensure your contacts aren’t bombarded with emails that they do not want to receive.
A further benefit is the possibility to monitor and track client’s journey. You can monitor how many times people open your emails as well as the devices they’re using to view the emails, and whether or not they’ve reacted. This information can be used to enhance your strategies and make more informed decisions with regard to your content you’re sending out.
Moosend is also a cart abandonment tool, which can help you to make up for lost sales. The tool can recommend products users have purchased in the past and increase the price of similar items to ones they currently own. The tool can even suggest products customers might not like.
Moosend provides a comprehensive information base that covers all aspects of campaign management, from the basics to advanced techniques for designing campaigns. The 13 categories are used to organize content such as Audience, Campaigns and Growth Tools.
Live chat, email , and The knowledge database are the best methods to receive help for many concerns. Moosend also offers webinars to aid users to build and grow the reach of their marketing.
Moosend offers a no-cost plan that’s great for companies that are only starting out and don’t have any subscribers as of yet. This is also an excellent choice for entrepreneurs that aren’t certain if they’ll be happy with the application or whether it’s the right choice for their company. If you have subscribers lists you will need to upgrade to the premium plan.
Conclusions
Moosend is an all-in-one marketing platform that lets you develop high-converting email marketing campaigns, landing pages and automated workflows. The custom-built tools it offers and its user-friendly interface make it a top-rated option for automated email marketing.
Using the tool’s drag-and-drop builder, you can create easy-to-use email campaigns. Templates are easy to modify and provide a variety of different layouts. You can also create dynamic email content and timers.
Audience segmentation helps you separate leads and customers based on shared traits, which allows you to send them more personalized messages. This segmentation is a key element of any marketing strategy. Moosend provides a variety of segmentsation options. These include the demographics of your audience, their behavior, as well as the exact time people were looking at a specific product.
Additionally, you can use automation triggers that trigger emails in response to actions your subscribers take. This is a fantastic way to personalize your content, and Moosend offers 32 triggers to choose from, making it among the most comprehensive emails I’ve ever tried.
A further great benefit is the spam test, which tells the user how your email message will be received within the inbox. This will help you stay clear of spam.
Customer support at Moosend is exceptional and offers live chat assistance via phone or email 7 days a week. It also has a wide range of information and tutorials for new users with a database as well as longer webinars.
The platform’s reports provide you with all the information that you require for monitoring your campaigns. These include the number of clicks, open rates and unsubscribes rates, as well as data on devices and browsers. Revenue generated by campaigns is also available. It is possible to view click maps to show which emails were clicked and opened.
Moosend provides a full collection of landing pages as well as subscriber forms creation tools. The tool includes countdowns that create urgency, success booster modules, Facebook and Google Analytics pixel trackers, customizable JavaScript as well as bot security. Management of your subscribers is a breeze, too.