Moosend Review
Email marketing software Moosend comes with numerous features that can benefit businesses of any size. It features a user-friendly interface, a wide range of integrations, advanced segmentation tools and many more.
It is also possible to create automated triggers when subscribers do certain activities. Send them a text email, update the contact details of subscribers, or even trigger an ecommerce funnel.
These are the features
Email marketing software Moosend offers numerous features to help you execute effective campaigns. Its responsive email campaign editor and powerful automated workflows are fantastic features that can help you improve the conversion rate of your campaigns.
Moosend provides an email newsletter service that is automatically updated with information based on certain URLs and RSS feeds. It’s easy to make email blasts featuring the latest product information and the latest content. This is a combination of the ability to check for spam and conditional blocks to improve customer engagement.
Its Moosend editor for email marketing is simple to use and includes a drag-and drop builder and allows you to build emails with a variety of elements. You can create padding between elements with spacers, which allow you to place the text, images and buttons in various boxes. There are also tools within the design section of editors to assist in making your emails stand out.
Another cool feature is a tool that lets you clone and save layouts and items. This can be useful for making banners, headers, and footers, so that you could reuse them for different emails. Moosend templates include some fantastic designs, including an area for shadows or for background images.
Reports on campaigns provide crucial details about how well your marketing campaigns are doing in terms of opening and click rates as well as bounce and unsubscribe rate, location data and a click heat map. The reports also provide information about what devices and browsers look at your emails.
Moosend lets you create segments in your email list and then send out different emails to each segment. This lets you create more personalized and relevant emails. This is particularly important when you want to increase email delivery and reduce costs by reducing send volumes.
The Moosend editor also comes with pre-designed emails that you could use to start your campaigns. They’re designed to fit the brand’s look and feel. They’re compatible with the majority of major email clients. This is beneficial as it lets you ensure consistent content to all of your customers.
Moosend also allows you to build an unlimited number of data fields custom to your needs to use to personalize your emails. It allows you to send personalized messages via email to your customers based on the interests and preferences of each customer. This feature can help you sort your list so that you can tailor email marketing campaigns to each group’s needs and improve return on investment.
Pricing
Moosend can be described as an email-marketing tool with professional-grade features offered at affordable prices. It’s an ideal choice for small businesses who need an email automation tool.
Even though Moosend can be very user-friendly however small-scale businesses could be unable to grow their operations. The limitations are a result of a shortage of templates for email, a lack of multivariate testing, and the limited scheduling of social media posts.
The software you choose to use must deliver your messages to your recipients and allows them to send it in high volumes of speed in order to be successful in email marketing. That means you have select an email platform which follows the best practices in the delivery of your emails.
It is possible to increase the effectiveness of your delivery through sending out targeted emails, with a domain that is customized and not connecting to sites that are spammy. Certain systems fail in our tests of deliveryability. Moosend does not have the best score, however it follows email marketing best practices.
The dashboard on Moosend shows key information regarding your campaign, such as numbers of subscribers, broadcasts planned and broadcasts that have already been broadcast. The dashboard also displays information about your audience and an interactive map of clicks that help to monitor clicks.
The emails that are triggered by specific events and behavior can be created as trigger emails. These triggers can be anything from product purchases to the customer’s location, or time of day. It can be helpful in making leads, and boosting sales.
Excel spreadsheets can be uploaded which contain customer information with CSV or TXT formats onto the platform. The files could be up to 40MB in size. Upload spreadsheets that include information from third-party services can be stored.
A further important aspect is audience segmentation. It permits you to split your clients into groups according to shared characteristic. This will allow you to send more relevant material to different groups, which can increase conversions.
Moosend has a vast information base that includes over 100 posts accessible on their site. It’s a great resource for novice users and offers a wealth of instructional videos to aid you to get familiar with the software.
Assistance
Moosend, an email marketing platform , provides its users with an array of tools and functions which can be utilized to boost their campaigns. You are also able to monitor your campaigns as well as analyze results. Moosend offers support for customers to ensure that they are getting the most value from their accounts.
The user interface and simplicity of use makes it simple to use. The program also has an editor that you can drag and drop that makes it simple to design emails. It also has a variety of templates for emails and landing page designs which allows you to pick which one best suits your brand.
There are also many options to manage the subscriber lists. You can create a new list each whenever someone fills out a form, or it’s possible to make use of a double opt-in option to ensure that your subscribers are actually interested in receiving the emails you send them. This is an excellent option to ensure that your contacts aren’t bombarded with emails that they do not want to receive.
Another helpful feature is the capability to record the client’s progress and journey. It is possible to track the number of instances people have opened your emails, what devices they’re using for viewing the emails, and whether or not they’ve changed their preferences. The data is used to determine patterns and trends, adjust your strategies, and make more informed choices about the kind of content that you’re sending.
Additionally, Moosend has a built-in cart abandonment tool that helps you recover lost sales. It can suggest products that were purchased by subscribers before, recommend offer upsell products similar to the ones they bought, and even suggest other products that may not be interested in before.
Moosend has a huge knowledge base, covering all aspects of campaign management, from the basics and more sophisticated methods of creating campaigns. The content is organized in thirteen different categories that include Audience, Campaigns, Growth Tools, Automation and much more.
You can get help with various questions via live chat and email, as well as through the knowledge collection. Moosend has also announced a series of webinars that teach users how to build campaigns to grow their business.
Moosend offers a free plan for those businesses who are just starting but haven’t yet registered. It’s also a great option for those who aren’t sure if they will like it, or if it’s right to them. However, if you have subscribers on your list it’s necessary to upgrade to the paid plans.
Conclusions
Moosend is an all-in-one marketing software, lets you make high-converting email campaigns as well as landing pages. The custom-built tools it offers and its user-friendly interface makes it an excellent choice for email marketing automation.
Drag-and-drop builders allow you to design emails. The templates are simple to customize and offer a variety of different layouts. You can also make email timers as well as interactive contents.
Audience segmentation helps you separate leads and customers based on shared characteristics, allowing you to target them with more personalized emails. Segmentation is an essential component of any marketing strategy. Moosend gives a wide range of categories, including behavior and demographics. It can also track the times your audience spent looking at certain products.
Automation triggers are used to send emails that are initiated by actions taken by the people who are your readers. These can be a wonderful option to tailor the content. Moosend offers 32 triggers making one of my most-loved email marketing tools.
A further great benefit is the testing for spam that tells you how well your message will be received in the inbox. This will help you to stay clear of the sending of spam emails.
Moosend has excellent customer service, with live chat, emails and phone support accessible 24 hours a day. It also provides a variety of tools as well as tutorials for users who are new to the platform such as a database, and lengthy webinars.
The reports from the platform supply you with all of the data you need to keep track of your campaigns. This includes the number of clicks, open rates and unsubscribe rate as well as information on browsers and devices. The revenue generated by campaigns can also be viewed. You can view click maps for the emails that were opened and clicked.
Moosend is a complete suite of landing pages and subscription forms building tools. It has countdowns to create urgency, success booster module, Facebook and Google Analytics pixel trackers, customized JavaScript and bot security. Subscriber management is simple too.