Moosend Review
Email marketing software Moosend comes with numerous features that can benefit enterprises of any size. Its user interface is easy to use and has many integrations available along with advanced segmentation tools.
You can also make automated triggers when subscribers perform certain actions. Send them a text messageto them, alter the contact details of subscribers, or even initiate an ecommerce funnel.
Features
Email marketing software Moosend offers many features that will help you execute efficient campaigns. Its powerful automated workflows as well as its responsive editor are two powerful features that can help boost the conversion rate.
Moosend offers an email newsletter service that updates information based on certain URLs as well as RSS feeds. This allows you to make email blasts featuring the latest product information and the latest content. Additionally, the program contains a spam checker and conditional blocks for better customer engagement.
The Moosend email editor is simple to use, and has an editor that you can drag and drop that lets you create emails that contain a wide range of elements. The editor lets you create padding between elements by using spacers. These allow you to place text, images and buttons within different boxes. There are also tools within the editor’s design section that assist in making your emails stand out.
Another interesting feature is a tool that allows you to clone and save layouts, items and other elements. This can be useful for designing banners, headers and footers, so that you could reuse them for different emails. Moosend templates are full of great features, such as the shadow, or even a spot for the background picture.
Its campaign reports provide key details about how your campaigns are performing, including the rate of clicks and open rates, bounce and unsubscribe rates, location data and click heat maps. The report also includes information about how your emails are viewed on different gadgets and web browsers.
Moosend also allows you to separate your lists of email addresses and send different campaigns to each group. This is an important step in creating more relevant and personalized emails. This is crucial in the case of trying to improve the delivery of your emails and cut costs with lower volume.
You can also download a variety of email templates from the Moosend editor, to help begin your email campaign. The templates are designed to fit the style and look of your brand. They’re also compatible with all major email programs this is a great option as it helps to ensure that your message is consistent to your customers.
There is also the option of creating infinite custom fields with Moosend that you can use to personalize your emails. This will make sure that your clients receive personalized emails based upon their preferences, interests and habits. This feature can help you sort your list so that you can tailor your marketing emails to meet each group’s needs and improve return on investment.
Pricing
Moosend, an email marketing tool with professional features, can be purchased at an affordable price. It’s a great choice for smaller businesses that require an email automation tool.
While Moosend can be extremely user-friendly however small-scale businesses could be unable to grow their business. This includes the absence of email templates as well as testing with multiple variables. There is also limited time for posting social media content.
You need software that delivers your messages to your recipients, and sends them with high delivery rates for you to succeed in email marketing. That means you have to pick an email system that follows best practices for delivery.
There are many ways to boost deliverability. Some of them include creating targeted marketing campaigns, using a custom domain, and avoid spammy links. There are some systems that don’t do well when we test their delivery ability. Moosend isn’t a top score but does adhere to the best practices in email marketing.
The dashboard of Moosend shows important information regarding your campaign such as subscriber figures as well as broadcasts scheduled and previous broadcasts. The dashboard also displays data regarding your audience, along with a click map to assist you in tracking clicks.
You can also create trigger emails that are activated by certain events or behaviour. They can trigger anything from product purchases to the location of a client or even the time of the day. It is useful in generating leads and increasing sales.
Excel spreadsheets can be uploaded which contain customer information in CSV or TXT formats onto the platform. These files can exceed 40MB in size. It is also possible to send spreadsheets with the data of third-party applications.
The ability to segment your audience is another crucial aspect. This allows you to group your subscribers based upon common characteristics. It is possible to send relevant content to every group to increase conversion.
Moosend has a vast information base that includes more than 100 pieces of information that are available on their website. It is an excellent guide for novice users as well as a lot of videos to show you how to start using the application.
Support
Moosend, an email marketing platform provides users with an array of tools and features that can be used to enhance their campaigns. Additionally, it allows users to monitor their campaigns and analyse their results. Moosend is also able to provide customer support to help users get maximum value from their accounts.
The user interface of Moosend and its simplicity of use makes it simple to navigate. It also features the drag-and-drop editor that makes it simple to make email messages. You can also choose among a wide selection of landing page templates to ensure that they best reflect your brand.
You have many choices for managing your list of subscribers. If you want to ensure that your customers are interested in receiving the emails you send out, you have two options. This allows you to make certain that the contacts do not get spammed with unwanted marketing messages.
It is also possible to track your the client’s journey and ensure they are kept up-to-date. You can track how many occasions people check your email, what devices they’re using for viewing the emails, and whether or not they’ve reacted. These data points is used to determine trends, improve your strategies and take more educated decisions about the type of content you’re sending out.
In addition, Moosend has a built-in cart abandonment tool that helps to recover sales lost. It is able to suggest items that subscribers purchased previously, suggest upsell items similar to what they bought, and even offer other products they might not have been interested in before.
Moosend offers a vast information base that covers everything from basic campaign techniques to more advanced methods for designing campaigns. The 13 categories organize the content, like Audience, Campaigns as well as Growth tools.
It is possible to get assistance with various questions via chat or email in addition to the knowledge base. Moosend provides webinars that help users build and expand the reach of their marketing.
Moosend comes with a trial plan that is ideal for companies that are only getting started and don’t have any subscribers at the moment. This plan is also great for those who aren’t sure what they’ll think of it or whether it’s right to them. If you have subscribers lists, it’s time change to premium version.
Conclusions
Moosend the all-in-one marketing platform allows you to make high-converting email campaigns as well as landing pages. Its customizable tools and easy-to-use interface make it a popular option for automation of email marketing.
Drag-and-drop builders make it easy to create email messages. The templates are customizable effortlessly and can be found with various layouts. Additionally, you can develop dynamic emails as well as timers.
Audience segmentation lets you separate leads and customers by the same traits. This lets you create more specific email messages. It’s a crucial component of any marketing strategy. Moosend has a broad range of options for segmentation, such as characteristics, demographics and even the time that the audience was looking at a specific item.
Additionally, you can use automation triggers to trigger email campaigns based on actions your subscribers take. They can be an excellent way to personalize the content. Moosend offers 32 triggers, which makes it one of my favorite emails marketing software.
Another feature that is great is the spam test, which tells the user how your email message will be received on the inside of your inbox. This will help you to stay clear of the sending of spam emails.
Moosend’s customer support is excellent with live chat support assistance via phone or email every day of the week. It also provides a variety of tools as well as tutorials for users who are new to the platform with a database as well as long webinars.
The platform’s reports contain all details you need to keep track of your campaigns including open rates, clicks and unsubscribe rates, as well as data on devices, browsers and geolocations as well as the amount of revenue generated by your campaigns. The reports are nicely designed and allow you to view a click map to find out which links opened in your email messages.
Moosend offers a full suite of subscription and landing page toolkits for building forms, including countdowns to create urgency “success booster” modules, Facebook and Google Analytics pixel tracking, custom JavaScript and bot security, as well as RGPD conformance. The management of subscribers is easy to manage, too.