Moosend Review
Email marketing software Moosend comes with many features to help businesses of any size. It has a friendly UI as well as a range of integrations, advanced segmentation tools, and much more.
Additionally, you can create automatic triggers that trigger when users perform specific activities. You can send a message, change the contact details of subscribers, or even trigger an ecommerce funnel.
Features
Software for email marketing, Moosend, has several features that can aid you in executing efficient campaigns. Its robust email editor and powerful automation workflows are great tools that will help increase conversion rates.
Moosend provides an email newsletter service that automatically updates content based on specific URLs as well as RSS feeds. This allows you to create email blasts with the latest product information as well as the most recent posts. Also, it contains a spam checker and conditionsal blocks that help improve subscribers’ engagement.
The Moosend email campaign editor is easy to use and comes with the drag-and-drop builder that allows you to create email campaigns with a variety of elements. These include text boxes, images, buttons, article and spacers that can be used to create space between components. Additionally, you can find tools in the editor’s design section that assist in making your emails stand out.
This tool can be used to clone layouts or save these layouts for later use. It is possible to design headers and footers that could be reused in other email messages. Moosend templates are full of great designs, including a shadow or a place for the background picture.
The reports on your campaign provide important information about the effectiveness of your campaigns with regard to opening and click rates, bounce and unsubscribe rates, location data and click heat maps. It also contains information on how different browsers and devices view your email messages.
Moosend also allows you to divide your email lists into groups and then send out different emails to every group. This lets you create targeted and personalized emails. It’s particularly useful when you’re trying to improve the effectiveness of your emails and cut costs by lowering send volume.
The Moosend editor is also equipped with a bunch of pre-made email templates that you can make use of to begin your campaign. The templates are designed to fit your brand’s style and appearance. the brand you’re using. They’re compatible with the majority of important email applications. This is beneficial because it allows you to maintain consistent messages across all your subscribers.
Moosend also allows you to create an unlimited number of fields for your own data which you can utilize to tailor your messages. This option will guarantee that your clients receive personalized emails based upon their preferences, interests and behavior. This feature can be used to divide your lists of email recipients, allowing you to tailor the marketing emails you send to every group, and boost ROI.
Pricing
Moosend, an email marketing tool with professional features, is available for a reasonable price. It’s an ideal choice for smaller businesses that require an automation system for their email marketing.
Although Moosend is extremely easy to utilize, it has certain limitations which can hinder small companies to scale their business. The limitations are a result of a shortage of templates for email, a lack of multivariate testing, and limited social media post scheduling.
If you want to be successful in the field of email marketing You need an email marketing software capable of delivering your email messages into the recipient’s inboxes, and also send them out at an extremely high speed of delivery. That means you have select an email platform that adheres to best practices for deliverability.
There are many ways to improve deliverability. These include creating targeted marketing campaigns, using a custom domain, and eviting links that are spammy. However, some systems fail in our deliverability tests. Moosend is not able to get an extremely high score however, it follows guidelines for marketing via email.
Moosend’s dashboard displays key data about your campaign, including the number of subscribers, scheduled broadcasts and previous broadcasts. The dashboard also displays information about the audience you are targeting and an interactive map of clicks that help you track link clicks.
Additionally, you can create trigger emails that are activated by certain events or behaviour. The triggers could be anything from purchase of a product to the location of a client or even the time of the day. This trigger can be used to bring leads to your business or boost sales.
You can upload Excel spreadsheets that contain customer data with CSV or TXT formats onto the platform. These files can exceed 40MB in size. Upload spreadsheets that include the data of third party applications can be uploaded.
Audience segmentation is another important characteristic. This lets you group your subscribers based upon similar traits. This allows you to deliver targeted material to different groups that can boost conversion rates.
Moosend is also a huge database of knowledge with more than 100 content on its site. This is a great source for beginners as well as a lot of instructional videos that will show you how to begin using the software.
Support
Moosend is an email marketing platform provides users with an array of features and tools which can be utilized to enhance their campaigns. It also allows you to track your campaigns as well as analyze results. Moosend offers support for clients to make sure they benefit the most from their accounts.
Using Moosend is easy to use, and the user interface is friendly to use. It also comes with a drag-and-drop editor which makes it fast and easy to create emails. There are a range of email templates and landing page designs which allows you to pick which one best suits the style of your company.
There are a variety of options to manage the subscriber lists. It is possible to create a fresh list every when someone fills in an application, or you could use a double opt-in to make sure your contacts actually want to receive the emails you send them. This allows you to make sure your subscribers don’t be bombarded with spammy emails from marketing.
It is also possible to track your client journeys and update them regularly. You can track the number of people who open your emails, and on what devices they are using to open them. You also can see the extent to which they’ve changed. This information is used to determine trends, improve your strategies and help you make better decisions about the type of content that you’re sending.
Moosend also has an abandonment tool for carts, which can help you to recover sales lost. It is able to suggest items that subscribers purchased in the past, upsell items similar to what they bought, and even recommend other items that customers might not be interested in before.
Moosend offers a vast information base that covers all things from basics in campaign design to more advanced methods for making campaigns. The 13 categories organize the content, such as Audience, Campaigns and Tools for Growth.
Help is available for many questions using live chat and email, and also through the knowledge collection. Moosend also offers webinars to aid users to build and grow the reach of their marketing.
Moosend has a trial option for companies that are beginning their journey but haven’t yet registered. This plan is also great for business owners who aren’t certain what they’ll think of it or whether it’s right for them. If you do have any subscriber lists, you’ll have to upgrade to the paid plan.
Conclusions
Moosend is an all-in-one marketing software, lets you build high-converting campaigns for emails and landing pages. The custom-built tools it offers and its user-friendly interface make it a popular choice for email marketing automation.
Using the tool’s drag-and-drop builder allows you to create easy-to-use email campaigns. The templates can be customized effortlessly and can be found with various layouts. They also allow you to design email timers, and create interactive content.
Audience segmentation allows you to distinguish leads and customers using similar traits. It allows you to create more specific emails. Segmentation is an essential part of any marketing plan. Moosend has a broad range of segmentation options, including demographics, behaviour, and even when the audience was looking at a specific item.
You can also use automation triggers that trigger emails based on the activities your subscribers perform. These are a great option to tailor your emails, and Moosend has 32 different triggers available, making it one of the largest email marketing services I’ve tried.
A further great benefit is the spam test, which tells you how well your campaign is performing on the inside of your inbox. This will help you to stay clear of sending unwanted emails.
Moosend’s customer support is excellent and offers live chat assistance via phone or email every day of the week. Additionally, the company has a wide range of information and training for novice users such as a database, and long webcasts.
The reports on the platform provide information you require to keep track of your campaigns including clicks, open rates and unsubscribe rates, as well as data about devices, browsers, and geolocations as well as the amount of the revenue that your campaigns generate. These reports are beautifully designed as well as allowing you to look up a click map and see which links were clicked in your emails.
Moosend comes with a comprehensive set of landing page and subscription toolkits for building forms, including countdowns to create an urgency factor “success boost” modules. Facebook as well as Google Analytics pixel tracking, customizable JavaScript, bot protection, and RGPD compliance. Management of your subscribers is easy, too.