Moosend Review
The Moosend email marketing software that comes with numerous features for companies that are of any size. The interface for users is user-friendly and has many integrations available along with advanced tools for segmentation.
You can also create automated triggers when subscribers do certain actions. You can send a message, change their email address or trigger an ecommerce funnel.
Features
It is an email marketing software that offers an impressive array of functions to help you successfully execute your marketing campaigns. Its robust email editor and powerful automated workflows are fantastic tools that will help drive the conversion rate of your campaigns.
Moosend also offers an advanced email newsletter with contents that are automatically updated according to RSS feeds or certain URLs. This allows you to create email blasts with up-to-date information on products and the latest content. It also contains a spam checker and conditionsal blocks that help improve customer engagement.
The Moosend editor for email campaigns is easy to use and includes a drag-and drop builder and allows you to build emails with a range of components. These include text boxes, images, buttons, article as well as spacers to add padding between the elements. There are also tools inside the editor’s design section that help make your email standout.
A different cool function is the tool that lets you copy and save layouts, items and other elements. It is useful when designing banners, headers and footers to use them in different emails. Moosend templates include some fantastic features, such as the shadow, or even a spot for the background picture.
The reports on your campaign provide important details about how well your marketing campaigns are doing, including open and click rates, bounce and unsubscribe rates, location data and click heat maps. The report also includes information about how your emails can be viewed by different devices and browsers.
Moosend lets you create segments within your email lists which then allows you to send various emails to every segment. This is crucial to create more pertinent and custom-designed email messages. This is especially important when you want to boost email delivery or decrease costs through lower send quantities.
There’s also the option of downloading a variety of email templates through the Moosend editor to help you begin your email campaigns. The templates have been made to be compatible with the brand’s design and appearance. They are compatible with all important email applications. This is beneficial because it allows you to keep consistent messaging to all of your customers.
You can also create infinite custom fields with the Moosend platform that can be used to customize your email messages. Send targeted emails to your clients based on the preferences and needs of every customer. This feature can help you segment your lists to allow you to tailor your marketing emails to meet the needs of each individual group and increase the ROI of your campaigns.
Pricing
Moosend, an email marketing platform with pro capabilities, is offered for a reasonable price. It’s the ideal option for businesses with a small budget who require an automation system for their email marketing.
While Moosend is very easy to use, it does have certain limitations which can hinder small businesses to grow their operations. This includes a deficiency of templates for emails, the absence of testing with multiple variables, as well as limited social media post scheduling.
You need software that delivers your emails to the recipients and can send them at high rates of delivery in order to be successful with email marketing. You need an email program that follows the most efficient practices for delivery.
There are many ways to boost deliverability. Some of them include the use of targeted ads, the custom domain name, as well as avoiding spammy links. Certain systems fail during our deliveryability tests. Moosend doesn’t have a very high score, but it does follow guidelines for marketing via email.
The dashboard on Moosend provides important information about your campaign including subscriber numbers the planned broadcasts and any previous broadcasts. It also shows data on your audience and an interactive map of clicks that help you track link clicks.
You can also make trigger emails linked to specific events or behaviors. They can trigger anything from purchase of a product to a customer’s location or the time of day. It can be helpful in creating leads and increasing sales.
It allows you to upload spreadsheets with data about your clients in CSV and TXT file formats. They can range from to 40MB in size. Excel spreadsheets that contain information from third-party services can be stored.
Another crucial feature is the ability to segment your audience, which lets you divide your subscribers into groups based on shared characteristics. This can help you send targeted content to each group and increase the number of conversions.
Moosend is also a huge knowledge base that includes more than 100 content on its site. This is an ideal source for beginners as well as a lot of videos to show you how to get started with the program.
Support
Moosend is an email marketing platform that provides users with an array of features and tools for improving their marketing. You are also able to monitor your campaigns as well as analyze results. Moosend offers support for customers to ensure that they benefit the most from their accounts.
The use of Moosend is straightforward to do, and its interface is friendly to use. Additionally, it has a drag and drop editor that makes it simple to design emails. Additionally, you can select from a range of templates for landing pages so that you can best fit your branding.
There are a variety of options to manage the subscriber lists. Create a new list each time someone fills out the form. Or, you could make use of a double opt-in option to be sure that the people you’ve added to your list really want to get the emails you send them. This is a fantastic way to ensure you’re not spamming people with emails that they do not want to receive.
You can also track the client’s journey and update them regularly. You can track how many occasions people check your email and what device they’re using for viewing them, as well as whether they’ve changed their preferences. You can use this information to enhance your strategies and take better decisions about the information you’ve sent out.
Moosend offers an option to abandon carts that can assist you in make up for lost sales. It is able to suggest items that were purchased by subscribers before, recommend upsell items similar to what they have purchased, and offer other products they might not have been at all.
Moosend provides a comprehensive knowledge foundation that covers a wide spectrum of subjects including campaign basics, to more advanced strategies for creating campaigns. The information is categorised into 13 different categories, including campaigns, audience, growth Tools, Automation, and much more.
You can get help with a variety of questions through chat or email and also through the knowledge database. Moosend also offers webinars to aid users to build and grow the reach of their marketing.
Moosend provides a no-cost program for businesses that are just starting and aren’t registered. This is also an excellent choice for entrepreneurs that aren’t certain if they’ll be happy with the program or if it’s right for their business. But, if you’re on any subscriber lists then you’ll need to upgrade to the paid plan.
Conclusions
Moosend is an all-in-one marketing platform that lets you create high-converting emails, landing pages and automated workflows. The platform’s unique tools and easy-to-use interface make it an excellent choice for email marketing automation.
Drag-and-drop builders make it easy to design email messages. The templates are customizable quickly and are available with various layouts. It also lets you make email timers as well as dynamic content.
Audience segmentation lets you distinguish leads and customers using common traits. This lets you deliver more relevant messages. It’s an essential part of any marketing strategy. Moosend offers a range of categories, including behavior and demographics. It also tracks how often your customers looked at a particular product.
Automation triggers are used to create emails initiated by actions taken by the people who are your readers. They can be an excellent method to customize your content. Moosend offers 32 triggers, which makes it my top choice for emails marketing software.
Another feature that is great is the spam test, which tells you how well your campaign will perform within the inbox. This helps you avoid sending unwanted emails.
Moosend offers excellent customer service, with live chat, emails and phone support accessible 7 days a semaine. It also has a wide range of information and training for novice users with a database as well as lengthy webinars.
The reports from the platform supply users with the necessary information to keep track of your campaigns. These include open , click and unsubscribes rates, as well as data on devices and browsers. The revenue generated by campaigns can also be viewed. It is possible to view click maps to show which emails were read and clicked.
Moosend has a robust suite of landing page and subscription toolkits for building forms, including countdowns to create urgency “success boost” modules, Facebook as well as Google Analytics pixel tracking, custom JavaScript as well as bot protection and RGPD conformance. The management of subscribers is easy, too.