Moosend Review
The software for marketing via email Moosend has many features to help companies of all sizes. The user interface is friendly and has many integrations available as well as advanced tools for segmentation.
You can also build automations that will trigger whenever customers perform certain actions. These include sending a communication, changing their contact details or initiating an e-commerce funnel.
Features
It is an email marketing tool that comes with an extensive list of features to help you successfully execute your marketing campaigns. The software’s robust automatization workflows and flexible editor are both great features that can help boost conversions.
Moosend offers an email newsletter service that automatically updates content based on specific URLs and RSS feeds. This makes it easy to create email blasts with the latest product information and latest posts. Additionally, the program contains a spam checker and conditional blocks for better subscribers’ engagement.
The Moosend editor for email marketing can be used with ease and comes with a drag-and-drop editor, which allows you to build emails with a array of different elements. You can include padding between your elements with spacers, which permit you to insert text, images as well as buttons into different boxes. There is also a design section with some tools to make your email stick out.
A different cool function is a tool that lets you clone and save layouts as well as items. This can be used to design footers and headers that you can reuse for other emails. Moosend templates have some great design elements such as an area for shadows or to place the background image.
Its campaign reports provide key data on how your campaigns are performing, including opening and click rates as well as bounce and unsubscribe rate locations, as well as the click heat map. It also provides details about how your email messages are viewed on different platforms and on different browsers.
Moosend lets you create segments of your email list and send different emails to every segment. This is an important step in creating more relevant and custom-designed emails. This is particularly important in the case of trying to increase email delivery and cut costs with lower quantities.
You can also download various email templates via the Moosend editor to help you get started with your marketing campaign. These templates are designed to fit the brand’s appearance and style. They are compatible with all major email clients. This is wonderful because it allows you to ensure consistent content to all of your customers.
You can also create infinite custom fields with the Moosend platform that can be used to tailor your emails. This option will guarantee that your customers are getting specific emails that are based on their preferences, interests, and behaviors. This feature can help you segment your lists to allow you to tailor the marketing messages you send to the needs of each individual group and increase the ROI of your campaigns.
Pricing
Moosend is an email marketing platform with pro capabilities, is offered at a low cost. It’s an ideal choice for businesses with a small budget who require an automation system for their email marketing.
While Moosend is extremely simple to make use of, it comes with few limitations, which could hinder small-sized businesses to expand their businesses. For instance, it is not equipped with email templates as well as testing with multiple variables. It also has a limited time for posting social media content.
You need software that delivers your email to recipients and allows them to send it in high volumes of speed for you to succeed with email marketing. It is essential to use an email software that follows the most efficient practices for delivery.
There are a variety of ways to improve deliverability. These include sending targeted campaigns, using the custom domain name, as well as avoid spammy links. But, certain systems fail on our tests of deliverability. Moosend doesn’t have a high score, however it follows email marketing best practices.
The dashboard of Moosend shows important information regarding your campaign including subscriber numbers, broadcasts planned and past broadcasts. It also shows data about your audience, along with a click map to help you track clicks.
The emails that are triggered by specific behaviors and situations can be created as trigger emails. These triggers can be anything from product purchases to a customer’s location or even the time of the day. These triggers can help you create leads and increase sales.
The platform allows you to create spreadsheets that contain data on your customers as CSV and TXT file formats. They can exceed 40MB in size. You can also upload spreadsheets that contain data from third-party services.
A further important aspect is audience segmentation, which permits you to split your subscribers in groups based on common traits. This can help you send the most relevant information to every group, which can increase conversions.
Moosend also has a large knowledge base that includes more than 100 posts on their website. This is a great guide for novice users, and it has plenty of videos on how to begin using the program.
Assistance
Moosend is an online marketing platform for email that supplies users with an array of tools and functions for improving their marketing. Users can also keep track of their campaigns, and then analyze the results. Moosend provides support to customers to ensure that they benefit the most from their accounts.
The use of Moosend is straightforward, and its user interface is friendly to use. The program also has the drag-and-drop editor making it simple to design email messages. The platform also offers a wide range of email templates and landing page designs which allows you to pick the one that best fits the style of your company.
There are many choices for managing the subscriber lists. You can create a new list each time someone fills out an application, or you can use a double opt-in to be sure that the people you’ve added to your list really want to get your emails. This is a great way to ensure you’re not sending out marketing messages they don’t want.
Another helpful feature is the ability to track the client’s progress and journey. You can track how many instances people have opened your emails, what devices they’re using to open them, and whether they’ve converted. These data points will help you identify patterns and trends, adjust your strategies and take more educated decisions about the type of content you’re sending out.
Moosend also has an abandonment tool for carts, which can help you to recuperate sales that were lost. The tool can recommend products subscribers have purchased previously and also suggest sell similar products they already own. It even suggests products that they might not like.
Moosend offers a vast collection of knowledge, covering all aspects of campaign management, from the basics to advanced techniques for making campaigns. There are 13 categories that are used to organize content such as Audience, Campaigns as well as Growth tools.
Email, live chat and The knowledge database are all ways to get assistance with numerous issues. Moosend provides webinars that aid users to build and grow their campaigns.
Moosend comes with a trial plan, which is useful for businesses that are just beginning and do not have subscribers as of yet. This is also an excellent choice for entrepreneurs that aren’t certain if they’ll be happy with the application or whether it’s right for their business. However, if you have subscribers on your list then you’ll need to upgrade to the paid plans.
Conclusions
Moosend, an all-in one marketing system, allows you to make high-converting email campaigns as well as landing pages. The platform’s unique tools and intuitive interface makes it an excellent choice for email marketing automation.
Drag-and-drop builders make it easy to make emails. Templates are easy to modify and provide various layout options. You can also create email timers and dynamic contents.
Audience segmentation helps you separate leads from customers by sharing characteristics, allowing you to target them with specific emails. It’s a crucial component of any marketing strategy. Moosend has a broad range of options for segmentation, such as demographics, behaviour, and even when people were looking at the item.
Automated triggers are a great way to send emails that are activated by the actions of the people who are your readers. They are an excellent option to tailor your emails and Moosend offers 32 triggers, which makes it among the most complete email marketing services I’ve tried.
The program also includes an automated spam test which will let you know how your campaign is received in the mailer. This will help you stay clear of spam.
Customer support at Moosend is exceptional and offers live chat, phone and email help 7 days a week. Additionally, the company has a wide range of information and training for novice users, including a database and long webinars.
The platform’s reports contain all details you need to track your campaigns, including open rates, clicks Unsubscribe rate, clicks, information about devices, browsers, as well as geolocations, and the revenue generated by your campaigns. They are well-designed and allow you to see a map of clicks to determine which hyperlinks were clicks in your emails.
Moosend provides a full range of landing pages and subscription form building tools. It has countdowns to create urgency, success booster modules, Facebook and Google Analytics pixels trackers, and customized JavaScript and bot protection. Management of subscribers is easy too.