Moosend Review
The software for marketing via email Moosend has various features for companies of all sizes. The interface for users is user-friendly and offers many integrations as well as advanced segmentation tools.
Additionally, it allows you to build automations that will trigger whenever customers perform certain actions. This could include sending them a message and changing their email address or initiating an e-commerce funnel.
These are the features
Moosend is an software for marketing via email that provides an impressive array of functions to assist you in executing the campaigns you want to run. The robust automation workflows and responsive editor are two powerful features that can help boost conversions.
Moosend provides an email newsletter service that automatically updates content based on specific URLs as well as RSS feeds. It’s easy to make email blasts featuring the latest product information and latest posts. Also, it comes with a spam test as well as conditional blocks for better customer engagement.
The Moosend email campaign editor is user-friendly and includes the drag-and-drop builder that lets you create emails that contain a wide range of elements. This includes text boxes images, buttons, article, and spacers for adding padding between elements. Additionally, you can find tools within the editor’s design section to help make your email standout.
Another interesting feature is the tool that lets you copy and save layouts and items. This is great for designing banners, headers and footers so you can reuse them for different emails. Moosend templates have some great designs, including a shadow or a place for the background picture.
The reports on your campaign provide important details about the effectiveness of your campaigns in terms of opening and click rates as well as bounce and unsubscribe rate, location data and click heat maps. The report also includes information about how your emails can be viewed by different platforms and on different browsers.
Moosend also allows you to segment your email lists and then send out different emails to the various groups. This is a crucial step to create more pertinent and personal emails. It’s particularly useful when you’re looking to boost the efficiency of your emails, and also reduce costs by lowering send volume.
There’s also the option of downloading an array of templates for email via the Moosend editor to help you begin your email campaign. These templates have been designed to complement the look and feel of your brand. They’re also compatible with all major email programs This is a positive option as it helps keep your messages consistent across your subscribers.
There is also the option of creating unlimited custom fields in Moosend , which you can utilize to customize your email messages. Send targeted messages via email to your customers according to the preferences and interests of each client. The feature is able to divide your lists of email recipients which allows you to create custom emails marketing campaigns for each group and increase return on investment.
Pricing
Moosend can be described as an email-marketing platform which offers professional features for affordable prices. This is a great choice for small business owners that require an automation of their email platform.
Even though Moosend can be very user-friendly however small-scale businesses could have a difficult time expanding their business. This includes a deficiency of templates for emails, the absence of multivariate tests, and the limited scheduling of social media posts.
In order to succeed within the world of email marketing You need an email marketing software that can deliver your emails into recipient inboxes and distribute them with a high rate of delivery. This means that you need choose an email program which follows the best practices in deliverability.
You can increase your deliverability through sending out targeted emails, with a domain that is customized and not connecting to sites that are spammy. Certain systems fail during our deliveryability tests. Moosend is not able to get an extremely high score nevertheless, it adheres to guidelines for marketing via email.
The dashboard in Moosend shows important information regarding your campaign including subscriber numbers the planned broadcasts and any previous broadcasts. It also provides information on your target audience as well as the click map, which helps you track link clicks.
You can also make trigger emails activated by certain events or behaviour. It could be anything, from customer location or time of day, to purchase of products. This can be useful for creating leads and increasing sales.
Excel spreadsheets can be uploaded that contain customer data with CSV or TXT formats to the platform. The files could be up to 40MB in size. You can also upload spreadsheets that contain data from third-party services.
Audience segmentation is a crucial aspect. This lets you classify your users based on similar characteristics. It is possible to send relevant content to each group that will boost your conversion.
Moosend has a vast database of knowledge, including over 100 posts available on their website. This is an ideal resource for new users, and it has plenty of videos to show you how to get started with the software.
Support
Moosend is an electronic marketing platform that offers users with a wide variety of tools and features to enhance their marketing campaigns. You are also able to monitor your campaigns and analyse the outcomes. Moosend provides support to clients to make sure they are getting the most value from their accounts.
The use of Moosend is simple to do, and its interface is user-friendly. The application also features an editor for drag and drop which makes it fast and simple to make emails. There are a range of templates for emails and landing pages which allows you to pick the one that best fits your business.
There are many options available in managing your subscribers list. It is possible to create a fresh list each whenever someone fills out a form, or you can utilize a double opt-in method to be sure that the people you’ve added to your list actually want to receive your emails. This allows you to make certain that the contacts do not be bombarded with spammy emails from marketing.
You can also track the client’s journey and keep them updated. You can monitor how many instances people have opened your emails and what device they’re using for viewing the emails, and whether or not they’ve reacted. This information can be used to tweak your approach and make more informed decisions with regard to your content you’re sending out.
Moosend also has an option to abandon carts that can assist you in recuperate sales that were lost. It can suggest products users have purchased previously and also suggest upsell similar products to those they currently own. It can also suggest items that they might not want to purchase.
Moosend is also a resource database that covers a vast variety of topics that range from basic campaign concepts to advanced techniques for creating campaigns. The information is categorised into 13 different categories, including the following: Campaigns, Audience, Growth Tools, Automation, and more.
Live chat, email and Knowledge Base are all methods to receive help for many issues. Moosend provides webinars that help users build and expand their marketing campaigns.
Moosend provides a no-cost option for companies that are starting out but haven’t yet joined Moosend. This plan is also great for entrepreneurs who don’t know if they will like it, or if it’s the right fit for them. If you have subscribers lists you will need for you to switch to the Premium subscription.
Conclusions
Moosend the all-in-one marketing platform allows you to build high-converting campaigns for emails and landing pages. The platform’s unique tools and intuitive interface makes it an excellent option for automation of marketing emails.
Drag-and-drop builders make it easy to make emails. The templates can be customized effortlessly and can be found with various layouts. You can also make email timers as well as interactive contents.
Audience segmentation lets you differentiate leads from customers based on the same traits. This lets you create more specific email messages. It’s an integral component of any marketing strategy. Moosend provides a variety of segmentation options, including characteristics, demographics as well as the exact time your audience looked at the product.
Additionally, you can use automation triggers to trigger emails in response to activities your subscribers perform. These can be a wonderful way to personalize the content. Moosend offers 32 triggers making one of my most-loved email marketing tools.
Another great feature is its testing for spam that tells you how well your message will be received within the inbox. This will help you stay clear of spam.
Moosend has excellent customer service and live chat support, as well as telephone and email support available all hours of the day. Additionally, the company provides a variety of tools and training for novice users such as a database, and longer webinars.
The reports from the platform supply users with the necessary information to keep track of your campaigns. These include open rates, clicks and unsubscribes rates, as well as details on the devices and web browsers. Revenue generated by campaigns can also be viewed. Click maps can be viewed to see which emails were read and clicked.
Moosend offers a full suite of subscription and landing page form building tools, with counting downs that create urgency “success booster” modules, Facebook as well as Google Analytics pixel tracking, custom JavaScript, bot protection, and RGPD conformance. The subscriber management process is easy too.