Moosend Review
The software for marketing via email Moosend has various features for enterprises of any size. The interface for users is user-friendly and offers many integrations along with advanced segmentation tools.
Additionally, it allows you to make automated triggers when subscribers perform certain actions. This could include sending them a message or changing their contact information or activating an e-commerce channel.
Features
The Moosend email marketing tool that comes with an impressive array of functions to help you successfully execute your marketing campaigns. Its robust email editor as well as robust automated workflows are fantastic tools that will help increase conversion rates.
Moosend offers an email newsletter service that updates information based on certain URLs and RSS feeds. It’s simple to send emails with the latest products information and articles. It also includes an anti-spam check as well as conditional blocks to improve customer engagement.
The Moosend email campaign editor is simple to use, and has a drag and drop builder that allows you to create email campaigns using a range of components. This includes text boxes images, buttons, articles and spacers that can be used to create padding between elements. The editor also has the design section, which includes tools that will help your emails stick out.
This tool can be used to duplicate layouts and save these layouts for later use. This can be useful for creating banners, headers and footers, so that you could use them in different emails. These templates include beautiful design elements, such as an image shadow or a place of the background image.
Reports on campaigns provide crucial details about how your campaigns are performing, including opening and click rates, bounce and unsubscribe rates, location data and click heat maps. The reports also provide information about the way different devices and browsers view your email messages.
Moosend lets you create segments of your email list and then send out different emails to each segment. This is a crucial step towards creating relevant and personalized email messages. It’s especially useful if you’re trying to improve your email deliverability and reduce costs by lowering send volume.
The Moosend editor also comes with a bunch of pre-made email templates that you can use to start your campaigns. The templates have been designed to fit the brand’s design and appearance. These are compatible with most major email clients. This is beneficial since it helps you keep consistent messaging for all your clients.
Moosend also allows you to create an unlimited number of data fields custom to your needs to use to tailor your messages. It allows you to send personalized emails to your clients based on the preferences and interests of every customer. This feature can help you sort your list so that you can tailor your marketing emails to meet specific groups’ needs, and boost the ROI of your campaigns.
Pricing
Moosend offers an email marketing tool with professional-grade features offered at the price of entry level. It’s a great choice for smaller businesses that require an automated email tool.
Even though Moosend can be very user-friendly, small businesses may find it difficult to expand their business. These include the lack of email templates and multivariate testing. It also has a limited scheduling for social media posts.
In order to succeed within the world of email marketing it is essential to have a program capable of delivering your email messages into the recipient’s inboxes, and also deliver them at an extremely high speed of delivery. You need an email program which adheres to the best methods of delivery.
There are many methods to increase deliverability, including sending targeted campaigns, using a custom domain, and eviting links that are spammy. Some systems don’t perform well during our deliveryability tests. Moosend isn’t a top score, but it does follow the best practices in email marketing.
The dashboard on Moosend shows key information on your campaign. This includes the number of subscribers, scheduled broadcasts and previous broadcasts. The dashboard also displays data on your target audience along with an interactive map of clicks to help you track clicks.
Emails that trigger by certain behaviors and situations are able to be made trigger emails. These triggers can be anything from purchase of a product to the customer’s location, or time of day. These triggers can help you generate leads or increase sales.
The platform lets you upload spreadsheets with data about your customers as CSV and TXT file formats. They can exceed 40MB in size. It is also possible to upload spreadsheets that contain the data of third-party applications.
A further important aspect is audience segmentation, which permits you to split your customers in groups based on common traits. You can send relevant content to each group that will boost your conversion.
Moosend offers a vast database of knowledge with more than 100 articles on its website. It’s a great source for beginners and offers a wealth of instructional videos to assist you in getting started with the program.
Assistance
Moosend is an electronic marketing platform that offers users with a variety of features and tools to enhance their marketing campaigns. Users can also track their campaigns and analyze their results. Moosend offers support for customers to ensure that they are getting the most value from their accounts.
The use of Moosend is straightforward, and its user interface is friendly to use. The application also features a drag-and-drop editor which makes it fast and easy to create emails. You can also choose from a range of landing page templates to ensure that it is the best match for your brand.
There are many options available in managing your subscriber list. It is possible to create a fresh list each whenever someone fills out a form, or you could utilize a double opt-in method to ensure that your subscribers actually want to receive emails from you. This is a fantastic option to ensure that you’re not sending out advertising messages that they’re not interested in.
You can also track clients’ journeys to your site and update them regularly. This lets you track the number of people opening your emails and what devices they are using to open them. It also lets you know if they have converted. These data points is used to determine patterns and trends, adjust your strategies, and make more informed decision about what type of information you’re sending out.
Furthermore, Moosend has a built-in cart abandonment feature that can help customers recover sales that were lost. The tool can recommend products users have purchased in the past and upsell similar products to those they already own. It even suggests products they may not want to purchase.
Moosend provides a comprehensive collection of knowledge, covering all aspects of campaign management, from the basics and more sophisticated methods of designing campaigns. The 13 categories arrange the information, including Campaigns, Audience and Tools for Growth.
It is possible to get assistance with many questions using live chat , email, as well as through the knowledge collection. Moosend has also launched a series of webinars that teach users how to build campaigns, and expand their businesses.
Moosend comes with a trial plan that’s great for businesses that are just getting started and don’t have any subscribers yet. This plan is also great for business owners who aren’t certain if they will like it or if they are the best fit to them. If you have already subscriber lists, it’s time for you to switch to the Premium plan.
Conclusions
Moosend, an all-in one marketing system, allows you to make high-converting email campaigns as well as landing pages. The unique features of the platform and intuitive interface makes it a great option for automated email marketing.
Utilizing the drag-and-drop tool it is possible to design emails quickly and efficiently. The templates can be customized quickly and are available with various layouts. Additionally, you can develop dynamic emails as well as timers.
Audience segmentation helps you separate leads from customers by sharing characteristics, allowing the sending of targeted messages. It is a crucial element of any marketing strategy. Moosend offers a range of different segments like the behavior of your customers and their demographics. It can also track how often your customers looked at a particular product.
You can also use automation triggers that trigger email campaigns based on activities your subscribers perform. They can be an excellent option to tailor your content. Moosend offers 32 triggers making it one of my favorite toolboxes for marketing via email.
Another great feature is its test for spam, which informs the user how your email campaign will perform within the inbox. This helps you avoid sending spam.
Moosend provides excellent customer support that includes live chat, emails and phone support accessible 7 days a semaine. Additionally, the company offers a wealth of resources and training for novice users with a database as well as lengthy webcasts.
The platform’s reports contain all the info you need to monitor your campaigns, including clicks, open rates, unsubscribe rate, data on devices, browsers and geolocations as well as the amount of revenues generated through your campaigns. They are well-designed as well as allowing you to look up a click map and see which links were clicked in your emails.
Moosend offers a full suite of landing page and subscription toolkits for building forms, including countdowns for creating urgency “success boost” modules, Facebook as well as Google Analytics pixel tracking, custom JavaScript as well as bot protection and RGPD conformance. Its subscriber management is a breeze, too.