Moosend Review
The software for marketing via email Moosend has numerous features that can benefit enterprises of any size. It features a user-friendly interface as well as a range of integrations and advanced segmentation tools and many more.
Additionally, it allows you to build automations that will trigger whenever customers perform certain actions. It is possible to send them a email, update the contact details of subscribers, or even trigger an ecommerce funnel.
Features
Email marketing software Moosend offers several features that can help you execute successful campaigns. Its powerful automatization workflows and flexible editor are both great features that can help boost the conversion rate.
Moosend provides an email newsletter service that automatically updates content based on specific URLs and RSS feeds. This makes it easy to make email blasts featuring the latest product information as well as the most recent posts. Also, it contains a spam checker and conditional blocks to increase subscriber engagement.
The Moosend email campaign editor is user-friendly and includes an editor that you can drag and drop that allows you to create email campaigns that contain a wide range of elements. The editor lets you create padding between elements using spacers that let you place pictures, text and buttons within different boxes. The editor also has a design section with some tools to make your email be noticed.
A tool allows you to duplicate layouts and save the layouts. It is possible to create headers and footers that could be reused in other email messages. Moosend templates have some great features, such as the shadow, or even a spot for the background picture.
The reports on your campaign provide important information about how well your marketing campaigns are doing in terms of opening and click rates as well as bounce and unsubscribe rate locations, as well as the click heat map. Also, it provides information on what devices and browsers view your email messages.
Moosend lets you divide your email lists into groups and create different email campaigns for every group. This allows you to create specific and targeted emails. This is particularly important when you want to increase email delivery and reduce costs by reducing send volumes.
There’s also the option of downloading a variety of email templates via the Moosend editor, to help begin your email campaigns. The templates are designed to fit the look and feel of your company’s image. They’re also compatible with the major email applications This is a positive option as it helps keep your messages consistent throughout your subscriber base.
You can also create infinite custom fields with Moosend , which you can utilize to tailor your emails. You can send targeted emails to your clients according to the interests and preferences of each client. It can also help you create lists that are segmented so that you can tailor email marketing campaigns to each group’s needs and improve ROI.
Pricing
Moosend is an email marketing platform which offers professional features for affordable prices. It’s an ideal choice for small businesses who need an automated email tool.
Although Moosend is very easy to utilize, it has some limitations that can make it hard for small companies to scale their businesses. This includes the absence of email templates as well as testing with multiple variables. There is also limited time for posting social media content.
You need software that delivers your email to recipients and allows them to send it with high delivery rates in order to be successful in marketing via email. This means that you need choose an email program that follows best practices for the delivery of your emails.
It is possible to increase the effectiveness of your delivery through sending out targeted emails, by using a custom domain, as well as not linking to spammy sites. Certain systems fail in our tests of deliveryability. Moosend isn’t a top score, but it does follow email marketing best practices.
The dashboard on Moosend shows key information about your campaign, including the number of subscribers, scheduled broadcasts as well as previous broadcasts. The dashboard also displays information about your audience and a click map that helps you track link clicks.
Sending emails which trigger by certain behaviors and situations could be designed as trigger emails. This could be any trigger such as location of the customer and time of day to product purchases. The triggers you choose to use can help generate leads or increase sales.
You can upload Excel spreadsheets which contain customer information with CSV or TXT format to the platform. These files can be up to 40MB. Upload spreadsheets that include information from third-party services are able to be transferred.
The ability to segment your audience is another crucial feature. This allows you to segment your customers based on similar features. Send relevant content to every group that will boost your conversion.
Moosend is a huge knowledge base, with more than 100 pieces of information available on their website. It’s a great resource for novice users and includes a variety of videos to assist you in getting started with the program.
Support
Moosend is an online marketing tool, supplies users with an array of tools and functions that can be used to improve their marketing campaigns. It also allows users to monitor their campaigns and analyse their results. Moosend provides support to clients to make sure they get the best out of their accounts.
Moosend’s user interface and ease of use make it simple to use. It also comes with an editor with drag-and-drop which makes it fast and easy to create email messages. It also has a variety of templates for email as well as landing page templates to choose the best one for your brand.
There are many choices to manage subscribers lists. In order to make sure that your clients are interested in receiving the emails you send out There are two choices. This lets you make sure that your contacts don’t receive unwanted advertising messages.
It is also possible to track your clients’ journeys to your site and ensure they are kept up-to-date. It is possible to track the number of occasions people check your email and what device they’re using for viewing the emails, and whether or not they’ve reacted. These data points will help you identify patterns, enhance your strategy and take more educated decision about what type of content that you’re sending.
Moosend is also an option to abandon carts which can help you to make up for lost sales. It can suggest products that were purchased by subscribers before, recommend sell similar products to those they bought, and even recommend other items that may not be at all.
Moosend also offers a knowledge base that covers a broad range of topics that range from basic campaign concepts to more advanced strategies for creating campaigns. The 13 categories are used to organize content such as Audience, Campaigns and Tools for Growth.
Help is available for many questions using chat or email in addition to the knowledge base. Moosend can also provide webinars to aid users to build and grow their campaigns.
Moosend offers a no-cost plan, which is useful for companies that are only beginning and do not have any customers as of yet. It’s also a great alternative for entrepreneurs who aren’t sure they’ll like the program or if it’s right for their business. If you have already subscriber lists you will need to upgrade to the premium subscription.
Conclusions
Moosend is an all-in-one marketing system, allows you to create high-converting emails campaigns and landing pages. The custom-built tools it offers and its user-friendly interface makes it an excellent choice for email marketing automation.
Utilizing the drag-and-drop tool allows you to create email campaigns quickly and easily. The templates can be customized effortlessly and can be found with a variety of designs. They also allow you to design email timers, and create interactive contents.
Audience segmentation lets you separate leads and customers by common characteristics. It allows you to create more specific email messages. It’s an essential element of every marketing plan. Moosend gives a wide range of different segments like behavior and demographics. It can also track the time your viewers was looking at the product.
Automation triggers can be used to create emails triggered by the actions of the people who are your readers. They are an excellent option to tailor your emails and Moosend comes with 32 triggers to choose from, making it one of the largest email marketing services I’ve tried.
It also has a spam test that will reveal how your email campaigns performs within the inbox. It helps to avoid the sending of spam emails.
Customer support at Moosend is exceptional with live chat support assistance via phone or email all week long. It also offers tutorials and numerous tools for users who are new to the platform. The site has a vast library of information and long webinars.
The platform’s reports provide all details you need to monitor your campaigns, such as open rates, clicks, unsubscribe rate, data about devices, browsers, and geolocation, and revenues generated through your campaigns. The reports are nicely designed, and you can also view a click map to determine which hyperlinks were clicks in your emails.
Moosend provides a full collection of landing pages as well as subscription form building tools. It has countdowns to make you feel more urgent, success booster module, Facebook and Google Analytics pixels trackers, and customized JavaScript as well as bot security. The management of subscribers is easy, too.