Moosend Review
Email marketing software Moosend offers various features for businesses of any size. The interface for users is user-friendly and includes a variety of integrations and advanced tools for segmentation.
Additionally, you can create automatic triggers for subscribers to perform certain steps. Send them a text message, change the contact details of subscribers, or even initiate an ecommerce funnel.
These are the features
The Moosend email marketing software that offers an extensive list of features that will help you to successfully run the campaigns you want to run. The responsive editor for email campaigns as well as robust automation workflows are great options to help improve conversion rates.
Moosend offers an email newsletter service that is automatically updated with information based on certain URLs and RSS feeds. It’s easy to send mailers with up-to-date products information and posts. Also, it includes a spam test and conditional blocks for better customer engagement.
The Moosend email campaign editor is user-friendly and includes the drag-and-drop builder that lets you create emails with a variety of elements. This includes text boxes images, buttons, article as well as spacers to add padding between elements. There is also the design section, which includes tools to make your email be noticed.
The tool lets you duplicate layouts and save them. You can use this to design headers and footers that are reused for future email messages. These templates include attractive design features like the shadow as well as a location for the background image.
The reports on your campaign provide important data on how well your marketing campaigns are doing in terms of opening and click rates Unsubscribe and bounce rates locations, as well as a click heat map. This report will also provide information about how your emails are viewed on different devices and browsers.
Moosend allows you to create segments in your email list and send different emails to every segment. This is an important step to create more pertinent and personalized emails. This is particularly important if your goal is to boost email delivery or decrease costs through lower send volumes.
You can also download a variety of email templates through the Moosend editor that will help you begin your email campaign. The templates have been designed to fit the brand’s appearance and style. They’re compatible with all major email programs This is a positive feature as it will help you maintain a consistent message throughout your subscriber base.
Moosend also allows you to make an unlimited amount of custom data fields to use to personalize your emails. You can send targeted email messages to your customers in accordance with the preferences and needs of each client. The feature is able to segment your email lists and allow you to customize emails marketing campaigns for the various groups and improve ROI.
Pricing
Moosend is an email marketing tool that offers pro features at the price of entry level. This is a great option for entrepreneurs with small businesses needing an automated email platform.
While Moosend is very easy to make use of, it comes with few limitations, which could cause difficulties for small companies to scale their business. This includes the absence of email templates as well as multivariate testing. It also has a limited scheduling for social media posts.
In order to succeed within the world of email marketing it is essential to have a program that can deliver your emails to the inboxes of recipients and then deliver them at the speed that is most effective. It is essential select an email platform that adheres to best practices for deliverability.
There are a variety of ways to boost deliverability. Some of them include the use of targeted ads, the custom domain name, as well as avoid spammy links. Certain systems fail in our tests of deliveryability. Moosend does not have the best score but does adhere to guidelines for email marketing.
The dashboard in Moosend provides important information about your campaign including subscriber numbers as well as broadcasts scheduled and previous broadcasts. The dashboard displays information regarding your audience, as well as a click map to help you track clicks.
Additionally, you can develop trigger emails which are linked to specific events or behaviors. They can trigger anything from purchase of a product to the customer’s location, or the time of day. This trigger can be used to create leads and increase sales.
You can upload Excel spreadsheets that contain customer data in CSV or TXT format to the platform. The files could be up to 40MB. Upload spreadsheets that include the data of third party applications can be stored.
Audience segmentation is another important characteristic. This lets you classify your users based on shared features. You can send relevant content to all groups, to increase conversion.
Moosend has a vast database of knowledge, including more than 100 pieces of information that are available on their website. It’s a great guide for new users. It also has many videos that will aid you to get familiar with the application.
Help
Moosend is an online marketing platform for email that supplies users with an array of tools and functions for improving their marketing. You can also track your campaigns, and analyze the results. Moosend provides customer service to help users get maximum value from their accounts.
Using Moosend is straightforward, and its user interface is friendly to use. The application also features a drag-and-drop editor that makes it quick and simple to design emails. It also has a variety of templates for email and landing page designs, so you can choose which one best suits your brand.
There are a variety of options to manage the subscriber lists. If you want to ensure that your customers are interested in receiving your email messages, you have two options. This is a great method to make sure you’re not sending out marketing messages they don’t want.
Another helpful feature is the possibility to monitor and track client’s journey. It is possible to track the number of times people open your emails, what devices they’re using to view them, as well as whether they’ve reacted. The data you collect can be used to enhance your strategies and make more informed decisions with regard to the content that you send out.
Additionally, Moosend has a built-in cart abandonment feature that can help to recover sales lost. It is able to suggest items which were bought by subscribers previously, suggest offer upsell products similar to the ones they bought, and even suggest other products that customers might not be interested in before.
Moosend has a huge information base that covers all aspects of campaign management, from the basics and more sophisticated methods of making campaigns. The 13 categories arrange the information, such as Audience, Campaigns and Tools for Growth.
Email, live chat and The knowledge database are all methods to receive help for various issues. Moosend also offers webinars to help users build and expand the reach of their marketing.
Moosend comes with a trial plan that’s great for companies that are only getting started and don’t have subscribers as of yet. This plan is also great for business owners who aren’t certain whether they’ll like it or if it’s right for their needs. If you have already subscriber lists you will need to upgrade to the premium plan.
Conclusions
Moosend the all-in-one marketing platform allows you to create high-converting emails campaigns and landing pages. The unique features of the platform and easy-to-use interface make it a great option for automated email marketing.
Using the tool’s drag-and-drop builder allows you to create emails quickly and efficiently. The templates can be customized easily and come with a variety of designs. You can also make email timers as well as dynamic contents.
Audience segmentation allows you to differentiate leads from customers based on similar characteristics. This allows you to send more targeted emails. It’s a crucial part of any marketing strategy. Moosend provides a variety of segmentation options, including characteristics, demographics and even when the audience was looking at a specific product.
Automated triggers are a great way to send emails that are initiated by actions taken by your subscribers. These are a great option to tailor your content, and Moosend offers 32 triggers to choose from, making it one of the most complete service for marketing via email that I’ve used.
It also has an automated spam test which will let you know how your campaign performs in the inbox. It helps to avoid emailing spammers.
Moosend’s customer support is excellent with live chat support assistance via phone or email 7 days a week. In addition, it offers a wealth of resources and tutorials for new users, including a database and lengthy webcasts.
The platform’s reports provide all information you require to keep track of your campaigns including open rates, clicks, unsubscribe rate, data about devices, browsers, and geolocation, and revenues generated through your campaigns. The reports are nicely designed, and you can also see a map of clicks to see which links were opened in your email messages.
Moosend comes with a comprehensive set of landing page and subscription forms tools. It includes countdowns for creating urgency “success boost” modules, Facebook and Google Analytics pixel tracking, customizable JavaScript as well as bot protection as well as RGPD conformance. The management of subscribers is easy, too.