Moosend Review
Moosend is an email marketing tool that offers many features to businesses of all sizes. It offers a user-friendly interface, a wide range of integrations and advanced segmentation tools and more.
Additionally, you can create automatic triggers when subscribers do certain actions. This could include sending them a message or changing their contact information or triggering an e-commerce funnel.
Features
The software for marketing via email Moosend has several features that can help you execute effective campaigns. The robust automatization workflows and flexible editor are both great features that can help boost conversions.
Moosend provides an upgraded electronic newsletter that includes content that’s updated automatically based on RSS feeds or specific URLs. This allows you to design email blasts that contain current information about the product and latest posts. Also, it includes a spam test and conditional blocks for better customer engagement.
The Moosend editor for email marketing is easy to use and includes a drag-and drop builder that lets you make emails by utilizing a array of different elements. This includes text boxes pictures, buttons, articles, and spacers for adding padding between elements. The editor also has an area for design, with features to help make your email be noticed.
Another interesting feature is the tool that lets you clone and save layouts, items and other elements. This can be useful for making banners, headers, and footers so you can reuse them for different emails. Moosend templates include some fantastic design elements such as a shadow or a place to place the background image.
The reports on your campaign provide important data on the effectiveness of your campaigns in terms of opening and click rates as well as bounce and unsubscribe rate, location data and a click heat map. It also provides information about how your emails are viewed on different platforms and on different browsers.
Moosend lets you segment your email lists and then send out different emails to every group. This is a crucial step towards creating relevant and personalized emails. This is especially important if your goal is to increase email delivery and cut costs with lower volumes.
The Moosend editor also comes with pre-designed email templates you can utilize to launch your email campaigns. These templates have been designed to complement the look and feel of the brand you’re using. They’re also compatible with all major email programs, which is a good option as it helps you maintain a consistent message to your customers.
Moosend also allows you to make an unlimited amount of fields for your own data that you can use to tailor your messages. Send targeted email messages to your customers based on the preferences and interests of each client. It can also help you sort your list in order to customize your marketing emails to meet specific groups’ needs, and boost return on investment.
Pricing
Moosend is an email marketing platform which offers professional features for an entry-level price. It is an excellent option for entrepreneurs with small businesses who require an email automation platform.
Although Moosend is very easy to use, it does have few limitations, which could hinder small businesses to grow their operations. For instance, it is not equipped with email templates as well as testing with multiple variables. Additionally, there is a lack of schedule for posts on social media.
In order to succeed within the world of email marketing it is essential to have a program which can send your messages to the inboxes of recipients and then send them out at the speed that is most effective. You need an email program that adheres to best practices for delivery.
You can increase your deliverability through sending out targeted emails, with a domain that is customized and not linking to spammy sites. There are some systems that don’t do well when we test their delivery ability. Moosend doesn’t have a high score but does adhere to the best practices in email marketing.
The dashboard of Moosend displays important information regarding your campaign, such as subscriber counts, planned broadcasts as well as previous broadcasts. The dashboard also displays data about your audience, as well as a click map to help you track clicks.
Emails that trigger by certain behaviors and situations can be created as trigger emails. The trigger could be any such as location of the customer or time of day, to the purchase of a product. It can be helpful in creating leads and increasing sales.
You are able to upload Excel spreadsheets with customer details with CSV or TXT format to the platform. They can have as much as 40MB. It is also possible to upload spreadsheets that contain information from third party services.
Another crucial feature is the ability to segment your audience, which allows you to divide your clients into groups based on shared traits. This will allow you to send more relevant information to every group, which can increase conversions.
Moosend has a vast information base that includes more than 100 pieces of information accessible on their site. This is a great source for beginners as well as a lot of videos on how to get started with the software.
Support
Moosend the email marketing platform provides users with an array of tools and functions which can be utilized to enhance their campaigns. You are also able to monitor your campaigns, and analyze the results. Moosend gives support to its clients to make sure they get the best out of their accounts.
Moosend’s user interface and simplicity of use makes it simple to navigate. Additionally, it has an editor that you can drag and drop that makes it simple to create emails. There are a range of email templates as well as landing page templates, so you can choose which one best suits the style of your company.
There are many options available when it comes to managing your subscribers list. If you want to ensure that your customers are interested in receiving emails from you There are two choices. This allows you to make sure that your contacts don’t get spammed with unwanted advertising messages.
You may also monitor the client’s journey and keep them updated. You can track how many instances people have opened your emails and what device they’re using for viewing them, and whether they’ve reacted. This information can be used to enhance your strategies and take better decisions about your content you’re sending out.
In addition, Moosend has a built-in cart abandonment tool to help you recover lost sales. It can suggest products which were bought by subscribers previously, suggest upsell items similar to what they purchased, or offer other products they might not have been at all.
Moosend provides a comprehensive knowledge foundation that covers a wide spectrum of subjects, from campaign basics to advanced techniques to create campaigns. The information is categorised into 13 distinct categories including the following: Campaigns, Audience, Growth Tools, Automation, and more.
Live chat, email and the knowledge base are all options to seek help with numerous concerns. Moosend has also launched the series of webinars to teach users how to build campaigns, and expand their businesses.
Moosend provides a no-cost option for companies that are just starting and have not yet joined Moosend. It’s also a great option for business owners who aren’t certain if they will like it or whether it’s the right fit to them. But, if you’re on any subscriber lists, you’ll have change to the paid plans.
Conclusions
Moosend is an all-in-one marketing system, allows you to create high-converting emails campaigns and landing pages. Its customizable tools and easy-to-use interface make it a top-rated option for automation of email marketing.
Drag-and drop builders help to create emails. Its templates are easy to alter and come with various designs. Additionally, you can make dynamic emails and timers.
Audience segmentation lets you differentiate leads from customers based on the same features. This allows you to create more specific emails. This segmentation is a key element of any marketing strategy. Moosend gives a wide range of segments, such as the behavior of your customers and their demographics. You can even track the time your viewers spent looking at certain products.
You can also use automation triggers that trigger email campaigns based on behaviors your customers take. These are a great way to personalize your content and Moosend offers 32 triggers, which makes it among the largest email marketing services I’ve tried.
Another great feature is its test for spam, which informs you how well your campaign will perform within the inbox. This helps you avoid emailing spammers.
The customer service at Moosend is top-notch with live chat support, phone and email help all week long. Additionally, the company provides a variety of tools and tutorials for new users with a database as well as long webcasts.
Reports from the platform provide you with all the data you need to keep track of the effectiveness of your marketing campaigns. These include open rates, clicks and unsubscribe rates as well data on devices and browsers. Profits generated through campaigns can also be viewed. You can view click maps for the emails that were opened and clicked.
Moosend has a robust suite of landing page and subscription toolkits for building forms, including counting downs that create an urgency factor “success booster” modules, Facebook and Google Analytics pixel tracking, customizable JavaScript as well as bot protection and RGPD conformance. Management of subscribers is simple too.