Moosend Review
Email marketing software Moosend comes with numerous features that can benefit enterprises of any size. The interface for users is user-friendly and offers many integrations as well as advanced segmentation tools.
Additionally, you can create automatic triggers for subscribers to perform certain steps. These include sending a communication, changing their contact details or activating an e-commerce channel.
Features
Moosend is an email marketing software that offers an impressive array of functions to help you successfully execute your campaigns. Its responsive email campaign editor as well as robust automation workflows are great options to help drive the conversion rate of your campaigns.
Moosend offers an email newsletter service that automatically updates the content according to specific URLs and RSS feeds. This makes it easy to make email blasts featuring current information about the product as well as the most recent posts. It also includes an anti-spam check as well as conditional blocks that increase the engagement of subscribers.
Its Moosend editor for email marketing is easy to use and includes a drag-and drop builder, which allows you to build emails with a array of different elements. The editor lets you add padding between the elements by using spacers. These let you place text, images and buttons within different boxes. You can also find tools within the editor’s design section that assist in making your emails stand out.
Another interesting feature is the tool that lets you copy and save layouts and items. It is useful when making banners, headers, and footers, so that you could reuse them on different email messages. The templates from Moosend also include attractive design features like an image shadow or a place to the background image.
Its campaign reports provide key information about how well your marketing campaigns are doing in terms of opening and click rates, bounce and unsubscribe rates, location data and click heat maps. The report also includes information about how your emails can be viewed by different devices and browsers.
Moosend allows you to create segments of your email list which then allows you to send various emails to every segment. This is crucial towards creating relevant and personal email messages. This is especially beneficial if you’re looking to boost the effectiveness of your emails and cut costs through reducing the amount of mail you’re sending.
There’s also the option of downloading a variety of email templates from the Moosend editor, to help begin your email campaign. The templates are designed to fit the style and look of your brand. They’re compatible with the majority of popular email programs. This is great since it helps you maintain consistent messages to all of your customers.
You can also create endless custom fields within Moosend , which you can utilize to tailor your emails. This option will guarantee that your clients receive targeted emails based on their preferences, interests and behaviors. It can also help you segment your lists in order to customize email marketing campaigns to each group’s needs and improve the ROI of your campaigns.
Pricing
Moosend offers an email marketing tool which offers professional features for affordable prices. This is a great alternative for small-scale business owners needing an automated email platform.
Although Moosend is very easy to use, it does have some limitations that can cause difficulties for small businesses to grow their business. These limitations include a lack of email templates, lack of multivariate tests, and limitations on social media posting scheduling.
You need software that delivers your messages to your recipients and can send them in high volumes of speed in order to be successful in marketing via email. The email program you choose to use must be one that follows the most efficient practices for delivery.
Increase your reach through sending out targeted emails, with a domain that is customized as well as not linking to spammy sites. Some systems, however, do not perform well when we test their deliverability. Moosend does not have the best score but does adhere to the best practices in email marketing.
The dashboard of Moosend provides important information about your campaign such as subscriber figures the planned broadcasts and any previous broadcasts. The dashboard also displays data on your target audience and a click map to assist you in tracking clicks.
You can also make trigger emails triggered by events or behavior. This could be any trigger, from customer location and time of day to product purchases. This can be useful for making leads, and boosting sales.
It allows you to download spreadsheets with information about the customers you serve with CSV and TXT file formats. They can have as much as 40MB. Excel spreadsheets that contain the data of third party applications are able to be transferred.
Audience segmentation is another important aspect. This lets you segment your customers based on shared characteristics. This can help you send more relevant content to each group and increase the number of conversions.
Moosend offers a large information base that includes more than 100 articles accessible on their site. This is a fantastic resource for novice users and includes a variety of videos to help you get started using the program.
Assistance
Moosend is an email marketing platform that provides users with a wide variety of features and tools for improving their marketing. Additionally, it allows users to monitor their campaigns and analyse their results. Moosend provides support to customers to ensure that they are getting the most value from their accounts.
The user interface of Moosend and its simplicity of use makes it simple to navigate. The application also features an editor for drag and drop that makes it simple and simple to design emails. The platform also offers a wide range of email templates as well as landing page templates, so you can choose the one that best fits your brand.
There are a variety of options for managing the subscriber lists. It is possible to create a fresh list each when someone fills in a form, or you could make use of a double opt-in option to ensure that your subscribers really want to get emails from you. This will allow you to be certain that the contacts do not receive unwanted advertising messages.
Another helpful feature is the ability to track the client’s progress and journey. It allows you to monitor the amount of users who open your emails, and on what device they use to view them. It also lets you know if they have converted. You can use this information to improve your strategy and make more informed decisions with regard to the content that you send out.
Moosend is also an option to abandon carts which can help you to recover sales lost. It is able to suggest items that subscribers purchased in the past, offer upsell products similar to the ones they have purchased, and offer other products may not be at all.
Moosend also offers a knowledge database that covers a vast variety of topics including campaign basics, to more advanced strategies for creating campaigns. The information is categorised into 13 different categories, including the following: Campaigns, Audience, Growth Tools, Automation, and many more.
Email, live chat and the knowledge base are three options to seek help with numerous issues. Moosend has also launched a series of webinars that teach users how to build campaigns and grow their businesses.
Moosend also includes a free plan that’s great to businesses just beginning and do not have any customers at the moment. It’s also a good option for entrepreneurs, who don’t know if they’ll enjoy the software or whether it’s right for their business. If you have already subscriber lists, you’ll need change to premium version.
Conclusions
Moosend the all-in-one marketing software, lets you build high-converting campaigns for emails and landing pages. The unique features of the platform and easy-to-use interface make it a great option for automated email marketing.
With the help of the builder’s drag-and drop feature allows you to create email campaigns quickly and easily. The templates can be customized quickly and are available with various layouts. You can also create email timers and interactive content.
Audience segmentation helps you separate leads from customers by sharing traits, which allows you to target them with specific messages. Segmentation is an essential part of any marketing plan. Moosend has a broad range of segmentsation options. These include demographics, behaviour, and even the time that your audience looked at your item.
Automated triggers are a great way to deliver emails activated by the actions of the people who are your readers. They are an excellent method to customize your content as well. Moosend has 32 different triggers to choose from, making it one of the most comprehensive emails I’ve ever tried.
Another great feature is its test for spam, which informs the user how your email campaign will perform within the inbox. It helps to avoid spamming.
Moosend provides excellent customer support that includes live chat, emails and phone support accessible all hours of the day. It also has a wide range of information as well as tutorials for users who are new to the platform, including a database and longer webcasts.
The reports from the platform supply you with all of the data you need for monitoring your campaigns. These include open , click and unsubscribe rates as well details on the devices and web browsers. Revenue generated by campaigns can also be viewed. Click maps can be viewed for the emails that were opened and clicked.
Moosend provides a full suite of landing pages and subscription forms building tools. It has countdowns to generate urgency, success boosting components, Facebook and Google Analytics pixel trackers, customizable JavaScript as well as bot security. The management of subscribers is easy, too.