Moosend Review
Email marketing software Moosend offers various features for enterprises of any size. The user interface is friendly and includes a variety of integrations along with advanced segmentation tools.
It also allows you to create automations that trigger when customers perform certain actions. These include sending a communication and changing their email address or initiating an e-commerce funnel.
These are the features
The software for marketing via email Moosend has many features that will help you execute successful campaigns. Its robust email editor and powerful automated workflows are excellent features that can help you increase results.
Moosend is also a premium electronic newsletter that includes information that is automatically updated in accordance with RSS feeds or certain URLs. This makes it easy to make email blasts featuring the latest product information and the latest content. Also, it includes a spam test and conditional blocks for better subscribers’ engagement.
Its Moosend editor for email marketing is simple to use and features a drag-and-drop builder, which allows you to make emails by utilizing a array of different elements. It is possible to add padding between the elements with spacers, which allow you to place the text, images as well as buttons into various boxes. You can also find tools in the design section of editors to assist in making your emails stand out.
The tool lets you create clones of layouts, or save them. This is great for designing banners, headers and footers, so that you could reuse them on different email messages. Moosend templates have some great features, such as a shadow or a place for background images.
Its campaign reports provide key information about how well your marketing campaigns are doing, including opening and click rates, bounce and unsubscribe rates as well as location information and the click heat map. This report will also provide data on how your emails can be viewed by different platforms and on different browsers.
Moosend allows you to create segments of your email list and then send out different emails to every segment. It allows you to design more personalized and relevant messages. It’s especially useful if you’re seeking to increase your email deliverability and reduce expenses by cutting down on the volume of emails you send.
The Moosend editor also comes with an assortment of pre-designed email templates that you can use to start your campaigns. The templates have been created to match the company’s design and appearance. They’re also compatible with the major email applications, which is a good option as it helps you maintain a consistent message throughout your subscriber base.
You can also create unlimited custom fields in Moosend that you can use to personalize your emails. It allows you to send personalized email messages to your customers according to the preferences and needs of each client. This feature can help you segment your lists so that you can tailor your marketing emails to meet each group’s needs and improve return on investment.
Pricing
Moosend, an email marketing platform with pro capabilities, is offered at a low cost. This is a great alternative for small-scale business owners who require an email automation platform.
While Moosend is very easy to utilize, it has some limitations that can hinder small companies to scale their operations. This includes the absence of email templates and multivariate testing. There is also limited time for posting social media content.
If you want to be successful within the world of email marketing, you need a software which can send your messages into the recipient’s inboxes, and also deliver them at the speed that is most effective. The email program you choose to use must be one which adheres to the best practices for delivery.
There are many ways to increase deliverability, including sending targeted campaigns, using an individual domain and avoiding spammy links. Some systems don’t perform well during our deliveryability tests. Moosend doesn’t have a high score but does adhere to the best practices in email marketing.
The dashboard on Moosend shows key information on your campaign. This includes subscriber counts, planned broadcasts as well as previous broadcasts. The dashboard also displays information about your audience and an interactive map of clicks that help to monitor clicks.
You can also create trigger emails that are linked to specific events or behaviors. The triggers could be any thing from purchases of products to a customer’s location or even the time of the day. The triggers you choose to use can help bring leads to your business or boost sales.
The platform allows you to create spreadsheets that contain data on the customers you serve in CSV or TXT formats. These files can have as much as 40MB. Additionally, you can send spreadsheets with data from third-party services.
Another important feature is audience segmentation. It permits you to split your subscribers in groups based on common characteristic. Send relevant content to all groups, to increase conversion.
Moosend is also a huge knowledge base with over 100 content on its site. This is a fantastic resource for novice users and offers a wealth of instructional videos to assist you in getting started with the application.
Help
Moosend is an online marketing platform for email that supplies users with a variety of features and tools to enhance their marketing campaigns. Additionally, it allows users to keep track of their campaigns, and then analyze their results. Moosend gives support to its users to help them benefit the most from their accounts.
Moosend’s user interface and ease of use make it simple to use. Additionally, it has the drag-and-drop editor making it simple to make email messages. It also has a variety of templates for emails and landing page designs, so you can choose which one best suits your brand.
There are also many options to manage the subscriber lists. You can create a new list each whenever someone fills out an application, or you could use a double opt-in to ensure that your subscribers really want to get your emails. This lets you make sure that your contacts don’t be bombarded with spammy emails from marketing.
Another useful feature is the possibility to monitor and track client’s journey. You can monitor how many instances people have opened your emails and what device they’re using for viewing them, as well as whether they’ve converted. This information can be used to identify patterns and trends, adjust your strategies, and make more informed choices about the kind of content you’re sending out.
In addition, Moosend has a built-in cart abandonment tool to help to recover sales lost. It can suggest products that subscribers purchased in the past, sell similar products to those they bought, and even offer other products they might not have been keen on before.
Moosend is also a resource foundation that covers a wide variety of topics, from campaign basics to more advanced strategies to create campaigns. The content is organized in 13 distinct categories including the following: Campaigns, Audience, Growth Tools, Automation, and more.
Help is available for many questions using live chat , email, in addition to the knowledge base. Moosend also offers webinars to help users build and expand their marketing campaigns.
Moosend also includes a free plan that’s great for businesses that are just beginning and do not have subscribers as of yet. This plan is also great for business owners who aren’t certain if they will like it or if it’s the right fit to them. If you have subscribers lists, it’s time for you to switch to the Premium plan.
Conclusions
Moosend is a one-stop marketing platform that lets you create high-converting emails, landing pages and automated workflows. Its distinctive tools and user-friendly interface make it a great option for automation of marketing emails.
Drag-and-drop builders allow you to create email messages. The templates can be customized easily and come in a range of layouts. They also allow you to design email timers, and create dynamic contents.
Audience segmentation helps you separate leads and customers based on shared features, and allows you to send them targeted messages. It’s an integral part of any marketing strategy. Moosend has a broad range of segmentation options, including the demographics of your audience, their behavior, and even when your audience looked at your product.
Automation triggers can be used to send emails that are activated by the actions of your customers. This is a fantastic option to tailor your content and Moosend comes with 32 triggers available, making it among the most comprehensive service for marketing via email that I’ve used.
Another feature that is great is the test for spam, which informs you how your marketing campaign is performing within the inbox. This helps you avoid sending spam.
Moosend has excellent customer service and live chat support, as well as emails and phone support accessible 24 hours a day. It also has a wide range of information and training for novice users such as a database, and lengthy webcasts.
The platform’s reports contain all the info you need to monitor your campaigns, including open rates, clicks, unsubscribe rate, data about devices, browsers, and geolocation, and the revenue that your campaigns generate. Click maps can be viewed to see which emails were clicked and opened.
Moosend comes with a comprehensive set of landing pages and subscription form building tools, with countdowns to create an urgency factor “success boost” modules, Facebook and Google Analytics pixel tracking, customizable JavaScript, bot protection, as well as RGPD compliance. Subscriber management is also simple.