Moosend Review
The software for marketing via email Moosend has various features for businesses of any size. Its user interface is easy to use and offers many integrations and sophisticated segmentation tools.
You can also create automations that trigger when customers perform certain actions. This could include sending them a message and changing their email address or initiating an e-commerce funnel.
Features
Moosend is an email marketing software that offers an impressive array of functions to assist you in executing your campaigns. The robust automated workflows as well as its responsive editor are both great tools that will help increase conversions.
Moosend is an email-based newsletter service that updates content based on specific URLs as well as RSS feeds. It’s simple to send mailers with up-to-date product information or articles. It also contains a spam checker and conditional blocks for better subscribers’ engagement.
Its Moosend editor for emails is easy to use and comes with a drag-and-drop editor that lets you make emails by utilizing a variety of elements. They include text boxes, images, buttons, articles, and spacers for adding space between components. Additionally, you can find tools inside the editor’s design section that aid in making your email stand out.
Another interesting feature is a tool that lets you clone and save layouts and items. This can be useful for creating banners, headers and footers, so that you could reuse them on different email messages. Moosend templates are full of great designs, including an area for shadows or to place the background image.
The reports on your campaign provide important data on how your campaigns are performing with regard to the rate of clicks and open rates Unsubscribe and bounce rates as well as location information and a click heat map. It also contains information on how different browsers and devices view your email messages.
Moosend allows you to create segments in your email list and then send out different emails to each segment. This is an important step to create more pertinent and personalized emails. It’s particularly useful when you’re trying to improve your email deliverability and reduce costs through reducing the amount of mail you’re sending.
You can also download various email templates via the Moosend editor, to help get started with your marketing campaign. The templates have been created to match the company’s appearance and style. They’re also compatible with the major email programs, which is a good feature as it will help keep your messages consistent to your customers.
Additionally, Moosend lets you build an unlimited number of data fields custom to your needs to use to personalize your emails. It allows you to send personalized emails to your clients in accordance with the interests and preferences of each client. It will also allow you to segment your lists so that you can tailor email marketing campaigns to the needs of each individual group and increase the ROI of your campaigns.
Pricing
Moosend can be described as an email-marketing tool which offers professional features for the price of entry level. This is a great alternative for small-scale business owners who require an email automation platform.
Even though Moosend can be very user-friendly however small-scale businesses could have a difficult time expanding their operations. This includes a deficiency of email templates, lack of testing with multiple variables, as well as the limited scheduling of social media posts.
You need software that delivers your emails to the recipients and allows them to send it at high rates of delivery in order to achieve success in marketing via email. It is essential to use an email software that adheres to best practices for delivery.
There are a variety of ways to increase deliverability, including the use of targeted ads, the custom domain name, as well as eviting links that are spammy. However, some systems do not perform well when we test their deliverability. Moosend doesn’t have an extremely high score nevertheless, it adheres to guidelines for marketing via email.
Moosend’s dashboard displays key data about your campaign, including the number of subscribers, scheduled broadcasts and previous broadcasts. It also shows data on your target audience as well as a click map that helps to track clicks on links.
Additionally, you can make trigger emails triggered by events or behavior. These triggers can be anything from product purchases to a customer’s location or the time of day. The triggers you choose to use can help create leads and increase sales.
You can upload Excel spreadsheets that contain customer data as CSV or TXT formats onto the platform. They can exceed 40MB in size. It is also possible to download spreadsheets that include information from third party services.
Another crucial feature is audience segmentation. It lets you divide your subscribers in groups based on common traits. You can send relevant content to every group that will boost your conversion.
Moosend has a vast database of knowledge, including more than 100 pieces of information that are available on their website. It’s a great resource for novice users and includes a variety of videos to assist you in getting started with the program.
Support
Moosend is an email marketing platform that provides users with an array of features and tools for improving their marketing. Users can also track their campaigns and analyze the results. Moosend also offers customer support to help users get maximum value from their accounts.
The use of Moosend is easy to use, and the user interface is easy to navigate. Additionally, it has an editor that you can drag and drop that makes it simple to make email messages. It also has a variety of templates for email and landing pages to choose the best one for your business.
There are a variety of options for managing the subscriber lists. In order to make sure that your clients would like to receive emails from you, you have two options. This is an excellent method to make sure your contacts aren’t bombarded with emails that they do not want to receive.
You may also monitor clients’ journeys to your site and ensure they are kept up-to-date. It allows you to monitor the amount of users who open your emails, and on what devices they are using to open the emails. It also lets you know the extent to which they’ve changed. The data you collect can be used to tweak your approach and make better decisions regarding the content that you send out.
Moosend offers an option to abandon carts that can assist you in recover sales lost. It can suggest products subscribers have purchased previously and also suggest increase the price of similar items to ones they already own. It even suggests products that they might not be interested in.
Moosend has a huge knowledge base, covering all aspects of campaign management, from the basics and more sophisticated methods of designing campaigns. There are 13 categories to organize the content, including Campaigns, Audience and Tools for Growth.
Email, live chat and Knowledge Base are all ways to get assistance with various issues. Moosend also offers webinars to assist users in building and expanding the reach of their marketing.
Moosend also includes a free plan that is ideal for businesses that are just beginning and do not have subscribers as of as of yet. This is also an excellent choice for entrepreneurs that aren’t certain if they’ll be happy with the software or whether it’s right for their business. But, if you’re on any subscriber lists then you’ll need to upgrade to the paid plan.
Conclusions
Moosend is a complete marketing platform that lets you build high-converting email campaigns as well as landing pages, and automate workflows. Its customizable tools and easy-to-use interface make it a top-rated option for automation of email marketing.
Using the tool’s drag-and-drop builder, you can create email campaigns quickly and easily. Templates can be modified quickly and are available with various layouts. You can also create email timers and dynamic contents.
Audience segmentation allows you to differentiate leads from customers by sharing traits, which allows you to target them with specific messages. It’s an integral part of any marketing strategy. Moosend provides a variety of segmentsation options. These include the demographics of your audience, their behavior, as well as the exact time your audience looked at a specific item.
Automated triggers are a great way to send emails that are initiated by actions taken by your customers. This is a fantastic option to tailor your content and Moosend has 32 different triggers available, making it among the most comprehensive emails I’ve ever tried.
Another feature that is great is the testing for spam that tells you how well your message will be received on the inside of your inbox. It helps to avoid emailing spammers.
Moosend’s customer support is excellent, offering live chat as well as phone and email support 7 days a week. It also offers tutorials and many tools for users who are new to the platform. This includes a large library of information and long webinars.
The reports on the platform provide the info you need to keep track of your campaigns including open rates, clicks and unsubscribe rates, as well as data about devices, browsers, and geolocation, and the revenue that your campaigns generate. You can view click maps for the emails that were clicked and opened.
Moosend offers a full suite of landing page and subscription form building tools, with countdowns to create an urgency factor “success boost” modules. Facebook as well as Google Analytics pixel tracking, customized JavaScript as well as bot protection as well as RGPD conformance. The management of subscribers is easy, too.