Moosend Review
The Moosend email marketing software that comes with plenty of features for businesses that are of any size. The user interface is friendly and has many integrations available and advanced segmentation tools.
It also allows you to create automations that trigger when users perform specific actions. It is possible to send them a email, update their email address or trigger an ecommerce funnel.
These are the characteristics
Software for email marketing, Moosend, has many features that will aid you in executing effective campaigns. Its responsive email campaign editor and powerful automated workflows are fantastic features that can help you drive results.
Moosend also offers an advanced email newsletter with content that’s updated automatically in accordance with RSS feeds or certain URLs. This makes it easy to create email blasts with up-to-date information on products and the latest content. Also, it contains a spam checker and conditionsal blocks that help improve customer engagement.
The Moosend editor for emails can be used with ease and features a drag-and-drop builder that lets you create emails using a wide range of components. They include text boxes, images, buttons, articles and spacers that can be used to create padding between elements. Additionally, you can find tools within the editor’s design section that help make your email standout.
A different cool function is the tool that lets you clone and save layouts, items and other elements. This is great for designing banners, headers and footers so you can reuse them for different emails. Moosend’s templates also have some attractive design features like the shadow as well as a location for your background picture.
Its campaign reports provide key data on the effectiveness of your campaigns, including the rate of clicks and open rates Unsubscribe and bounce rates, location data and the click heat map. The reports also provide information about how different browsers and devices look at your emails.
Moosend can also allow you to segment your email lists and create different email campaigns for each group. This is a crucial step in creating more relevant and custom-designed email messages. This is especially beneficial if you’re seeking to increase the efficiency of your emails, and also reduce expenses by cutting down on the volume of emails you send.
The Moosend editor comes with a bunch of pre-made emails that you could utilize to launch your email campaigns. These templates have been designed to complement the look and feel of your brand. They are compatible with all major email clients. This is great because it allows you to ensure consistent content for all your clients.
There is also the option of creating unlimited custom fields in the Moosend platform that can be used to customize your email messages. You can send targeted emails to your clients based on the preferences and needs of each customer. This feature could be utilized to separate your emails, allowing you to tailor your marketing messages to the various groups and improve the ROI.
Pricing
Moosend offers an email marketing tool which offers professional features for the price of entry level. This is an ideal option for entrepreneurs with small businesses that require an automation of their email platform.
While Moosend is very easy to make use of, it comes with certain limitations which can make it hard for small-sized businesses to expand their operations. The limitations are a result of a shortage of templates for emails, the absence of testing with multiple variables, as well as the limited scheduling of social media posts.
It is essential to use software that can deliver your emails to the recipients and allows them to send it at high rates of delivery for you to succeed with email marketing. You need an email program that adheres to best methods of delivery.
There are many methods to increase deliverability, including creating targeted marketing campaigns, using the custom domain name, as well as avoid spammy links. Some systems, however, fail on our tests of deliverability. Moosend does not have an extremely high score but it does follow the best practices for email marketing.
The dashboard of Moosend provides important information about your campaign such as subscriber figures, broadcasts planned and past broadcasts. It also provides information on your target audience as well as an interactive map of clicks that help to track clicks on links.
It is also possible to create trigger emails that are activated by certain events or behaviour. The trigger could be any such as location of the customer and the time of day the purchase of a product. The triggers you choose to use can help create leads and increase sales.
The platform lets you upload spreadsheets with data about the customers you serve with CSV and TXT file formats. These files can be up to 40MB in size. It is also possible to download spreadsheets that include the data of third-party applications.
Audience segmentation is a crucial characteristic. This lets you segment your customers based on shared characteristics. Send relevant content to every group that will boost your conversion.
Moosend also has a large knowledge base with over 100 posts on their website. This is a great source for beginners with a wealth of instructional videos that will show you how to start using the software.
Support
Moosend is an electronic marketing platform that offers users with an array of tools and features for improving their marketing. Additionally, it allows users to track their campaigns and analyze the outcomes. Moosend is also able to provide customer support to assist users in getting the most out of their accounts.
Moosend’s user interface and ease of use make it simple to navigate. The program also has the drag-and-drop editor making it simple to design email messages. There are a range of templates for email and landing pages to choose the best one for your business.
There are also many options to manage subscriber lists. In order to make sure that your clients want to receive emails from you, you have two options. This allows you to make certain that the contacts do not be bombarded with spammy emails from marketing.
You can also track clients’ journeys to your site and keep them updated. You can monitor how many occasions people check your email as well as the devices they’re using for viewing them, as well as whether they’ve reacted. You can use this information to tweak your approach and make better decisions regarding your content you’re sending out.
Moosend offers a cart abandonment tool, which will help you make up for lost sales. It will suggest items which were bought by subscribers in the past, offer upsell products similar to the ones they purchased, or suggest other products that may not be at all.
Moosend provides a comprehensive knowledge foundation that covers a wide spectrum of subjects, from campaign basics to more advanced strategies for creating campaigns. The information is categorised into thirteen different categories that include campaigns, audience, growth Tools, Automation, and more.
Help is available for a variety of questions through live chat , email, and also through the knowledge collection. Moosend has also announced the series of webinars to help users build campaigns to grow their business.
Moosend provides a no-cost option for companies that are beginning their journey but haven’t yet registered. It’s also a good alternative for entrepreneurs who aren’t sure they’ll like the software or whether it’s suitable for their particular business. If you already have subscriber lists, you’ll need to upgrade to the premium plan.
Conclusions
Moosend is an all-in-one marketing system, allows you to make high-converting email campaigns as well as landing pages. Its custom tools and user-friendly interface make it a popular choice for email marketing automation.
Drag-and-drop builders make it easy to create emails. The templates are simple to customize and offer various layout options. You can also create email timers and interactive contents.
Audience segmentation can help you differentiate leads from customers by sharing characteristics, allowing you to target them with more personalized messages. Segmentation is an essential element of any marketing strategy. Moosend provides a variety of segments, such as the behavior of your customers and their demographics. It can also track how often your customers was looking at the product.
Automation triggers are used to send emails that are triggered by the actions of the people who are your readers. These are a great option to tailor your content, and Moosend comes with 32 triggers available, making it one of the most comprehensive email marketing services I’ve tried.
Another feature that is great is the spam test, which tells you how your marketing campaign is performing within the inbox. This will help you stay clear of spam.
Moosend’s customer support is excellent, offering live chat, phone and email help 7 days a week. Additionally, the company offers a wealth of resources and tutorials for new users such as a database, and long webcasts.
The reports from the platform supply you with all of the data you need for monitoring your campaigns. It includes the number of clicks, open rates and unsubscribe rates as well data on devices and browsers. The revenue generated by campaigns is also available. The reports are nicely designed as well as allowing you to view a click map to determine which hyperlinks were opened in your email messages.
Moosend provides a full collection of landing pages as well as subscription forms building tools. The tool includes countdowns that generate urgency, success boosting module, Facebook and Google Analytics pixels trackers, and customized JavaScript as well as bot security. Management of your subscribers is easy, too.