Moosend Review
The Moosend email marketing application that has plenty of features for businesses of all sizes. The user interface is friendly and offers many integrations and advanced segmentation tools.
You can also create automated triggers that trigger when users perform specific activities. It is possible to send them a message, change their contact information or initiate an ecommerce funnel.
These are the features
It is an email marketing software that offers an array of options to assist you in executing your marketing campaigns. The robust automation workflows and responsive editor are two powerful tools that will help increase conversions.
Moosend provides an upgraded email newsletter service with contents that are automatically updated in accordance with RSS feeds or specific URLs. It’s simple to send emails with the latest product information or content. It also includes a spam test and conditional blocks to increase subscribers’ engagement.
The Moosend editor for email campaigns can be used with ease and includes a drag-and drop builder and allows you to create emails using a wide array of different elements. It is possible to create padding between elements by using spacers. These permit you to insert the text, images and buttons within diverse boxes. There is also the design section, which includes features to help make your email be noticed.
A tool allows you to create clones of layouts, or save them. It is possible to create headers and footers are reused for future email messages. The templates from Moosend also include attractive design features like a shadow and a position to your background picture.
The reports on your campaign provide important information about how well your marketing campaigns are doing in terms of open and click rates as well as bounce and unsubscribe rate, location data and the click heat map. The report also includes data on how your emails are viewed on different devices and browsers.
Moosend lets you segment your email lists and create different email campaigns for every group. It allows you to design targeted and personalized emails. This is especially important when you want to improve the delivery of your emails and cut costs with lower volumes.
It is also possible to download an array of templates for email through the Moosend editor to help you start your campaigns. The templates have been created to match the company’s appearance and style. They’re also compatible with all major email applications This is a positive feature as it will help you maintain a consistent message to your customers.
There is also the option of creating endless custom fields within the Moosend platform that can be used to tailor your emails. Send targeted email messages to your customers according to the preferences and interests of each customer. This feature can help you create lists that are segmented to allow you to tailor email marketing campaigns to specific groups’ needs, and boost return on investment.
Pricing
Moosend can be described as an email-marketing tool which offers professional features for an entry-level price. It is an excellent alternative for small-scale business owners who require an email automation platform.
Although Moosend is very easy to utilize, it has few limitations, which could cause difficulties for small businesses to grow their businesses. These limitations include a lack of templates for emails, the absence of testing with multiple variables, as well as the limited scheduling of social media posts.
You need software that delivers your emails to the recipients, and sends them at high rates of delivery for you to succeed in marketing via email. You need an email program which adheres to the best methods of delivery.
There are many ways to boost deliverability. Some of them include creating targeted marketing campaigns, using an individual domain and avoiding spammy links. Some systems, however, do not perform well when we test their deliverability. Moosend doesn’t have an extremely high score nevertheless, it adheres to email marketing best practices.
The dashboard in Moosend shows important information regarding your campaign including subscriber numbers, broadcasts planned and past broadcasts. It also shows data regarding your audience, and the click map that will aid in tracking clicks.
Additionally, you can develop trigger emails which are triggered by events or behavior. It could be anything such as location of the customer and time of day to purchase of products. It can be helpful in generating leads and increasing sales.
The platform lets you upload spreadsheets with data about the customers you serve with CSV or TXT formats. These files can be up to 40MB. Excel spreadsheets that contain the data of third party applications are also able to be uploaded.
Another important feature is audience segmentation, which permits you to split your clients in groups based on common traits. Send relevant content to each group to increase conversion.
Moosend offers a large database of knowledge, including over 100 posts accessible on their site. This is a great guide for novice users with a wealth of videos on how to get started with the software.
Assistance
Moosend is an email marketing platform that provides users with a wide variety of tools and features to enhance their marketing campaigns. It also allows users to keep track of their campaigns, and then analyze their results. Moosend provides customer service to help users get the most value out of their accounts.
The user interface of Moosend and its simplicity of use makes it easy to use. The program also has an editor that you can drag and drop making it simple to make email messages. It also has a variety of templates for emails and landing pages to choose the one that best fits your brand.
There are a variety of options for managing your subscriber list. In order to make sure that your clients are interested in receiving the emails you send out You have two options. This allows you to make certain that the contacts do not receive unwanted emails from marketing.
You can also track clients’ journeys to your site and update them regularly. You can monitor how many times people open your emails and what device they’re using for viewing them, and whether they’ve converted. The data you collect can be used to tweak your approach and take better decisions about your content you’re sending out.
Furthermore, Moosend has a built-in cart abandonment tool that helps you recover lost sales. The tool can recommend products subscribers have purchased in the past , and can also recommend sell similar products they have already purchased. The tool can even suggest products they may not want to purchase.
Moosend provides a comprehensive knowledge base that covers a broad variety of topics including campaign basics, to the most advanced methods to design campaigns. The 13 categories are used to organize content like Audience, Campaigns as well as Growth tools.
Live chat, email , and the knowledge base are three ways to get assistance with numerous questions. Moosend can also provide webinars to help users build and expand the reach of their marketing.
Moosend provides a no-cost plan for those businesses who are starting out but haven’t yet signed up. This plan is also great for those who aren’t sure if they will like it or if they are the best fit for them. However, if you have some subscriber lists, you’ll have to upgrade to a paid plan.
Conclusions
Moosend is a complete marketing tool that allows you to develop high-converting email marketing campaigns including landing pages and automated workflows. The unique features of the platform and easy-to-use interface make it a great option for automation of marketing emails.
Using the tool’s drag-and-drop builder it is possible to design easy-to-use email campaigns. The templates can be customized effortlessly and can be found with a variety of designs. You can also create email timers and interactive content.
Audience segmentation helps you separate customers and leads by shared characteristics, allowing you to target them with specific email messages. It’s an integral part of any marketing strategy. Moosend has a broad range of options for segmentation, such as demographics, behaviour, and even the time that your audience looked at your product.
Automated triggers are a great way to create emails activated by the actions of your subscribers. These can be a wonderful option to tailor your content. Moosend offers 32 triggers that makes it one of my favorite email marketing tools.
The program also includes an automated spam test which will tell you how your campaign is received in the mailer. It helps to avoid spamming.
Moosend provides excellent customer support and live chat support, as well as emails and phone support accessible 24 hours a day. Additionally, the company offers a wealth of resources as well as tutorials for users who are new to the platform, including a database and longer webinars.
The platform’s reports provide all information you require to track your campaigns, such as open rates, clicks, unsubscribe rate, data on devices, browsers and geolocations as well as the amount of revenues generated through your campaigns. They are well-designed, and you can also look up a click map and determine which hyperlinks were opened in your email messages.
Moosend provides a full suite of landing pages and subscriber forms creation tools. The tool includes countdowns that generate urgency, success boosting components, Facebook and Google Analytics pixels trackers, and customized JavaScript and bot security. Management of subscribers is also simple.