Moosend Review
The software for marketing via email Moosend has many features to help enterprises of any size. The user interface is friendly and has many integrations available along with advanced segmentation tools.
It also allows you to make automated triggers when users perform specific actions. For example, sending a text message, changing their contact details or initiating an e-commerce funnel.
These are the characteristics
The Moosend software for marketing via email that provides an array of options to help you successfully execute your marketing campaigns. Its robust email editor as well as robust automation workflows are great features that can help you improve the conversion rate of your campaigns.
Moosend also offers an advanced email newsletter with contents that are automatically updated in accordance with RSS feeds or certain URLs. This allows you to design email blasts that contain up-to-date information on products and the latest content. It also contains a spam checker and conditionsal blocks that help improve subscribers’ engagement.
The Moosend editor for email marketing is easy to use and includes a drag-and drop builder, which allows you to create emails using a wide range of components. These include text boxes, images, buttons, article as well as spacers to add padding between elements. You can also find tools in the editor’s design section that help make your email standout.
Another interesting feature is that it lets you clone and save layouts, items and other elements. It is useful when creating banners, headers and footers to use them in different emails. Moosend templates include some fantastic design elements such as a shadow or a place to place the background image.
Reports on campaigns provide crucial details about how your campaigns are performing with regard to opening and click rates Unsubscribe and bounce rates, location data and a click heat map. Also, it provides information on the way different devices and browsers examine your email notifications.
Moosend also allows you to segment your email lists and then send out different emails to each group. It allows you to design more personalized and relevant emails. It’s particularly useful when you’re trying to improve the effectiveness of your emails and cut costs by lowering send volume.
You can also download various email templates via the Moosend editor, to help get started with your marketing campaign. The templates have been made to be compatible with the brand’s appearance and style. These are compatible with most important email applications. This is wonderful because it allows you to maintain consistent messages for all your clients.
Additionally, Moosend lets you create an unlimited number of data fields custom to your needs which you can utilize to tailor your messages. This option will guarantee that your customers are getting personalized emails based upon their interests, preferences, and behavior. It will also allow you to create lists that are segmented to allow you to tailor the marketing messages you send to the needs of each individual group and increase return on investment.
Pricing
Moosend the email marketing platform with pro features, can be purchased at an affordable price. It’s the ideal option for smaller businesses that require an email automation tool.
While Moosend can be extremely user-friendly, small businesses may find it difficult to expand their operations. This includes the absence of email templates and multivariate testing. Additionally, there is a lack of schedule for posts on social media.
If you want to be successful in the field of email marketing, you need a software which can send your messages into recipient inboxes and distribute them with an extremely high speed of delivery. That means you have select an email platform which follows the best practices in delivery.
You can increase your deliverability through sending out targeted emails, by using a custom domain, as well as not sending links to spammy websites. Some systems, however, do not perform well when we test their deliverability. Moosend is not able to get the highest score, nevertheless, it adheres to guidelines for marketing via email.
The dashboard of Moosend displays important information regarding your campaign, such as the number of subscribers, scheduled broadcasts and previous broadcasts. The dashboard also displays data regarding your audience, along with an interactive map of clicks to assist you in tracking clicks.
You can also develop trigger emails which are linked to specific events or behaviors. It could be anything that is triggered by location, location of the client and the time of day the purchase of a product. The triggers you choose to use can help bring leads to your business or boost sales.
The platform lets you download spreadsheets with information about your clients with CSV and TXT file formats. The files could be up to 40MB in size. Upload spreadsheets that include data from third party services are also able to be transferred.
Audience segmentation is another important feature. It allows you to classify your users based on common characteristics. It is possible to send relevant content to each group to increase conversion.
Moosend has a vast information base that includes more than 100 articles available on their website. This is an ideal source for beginners with a wealth of instructional videos that will show you how to start using the program.
Assistance
Moosend is an email marketing platform that provides users with an array of tools and features for improving their marketing. It also allows users to monitor their campaigns and analyse their results. Moosend also offers customer support to help users get maximum value from their accounts.
Moosend’s user interface and ease of use make it simple to navigate. It also comes with a drag-and-drop editor that makes it quick and easy to create emails. Additionally, you can select among a wide selection of landing page templates to ensure that you can best fit the style of your company.
You have many choices when it comes to managing your list of subscribers. Create a new list each whenever someone fills out a form, or you can make use of a double opt-in option to ensure that your subscribers are actually interested in receiving the emails you send them. This lets you make sure your subscribers don’t get spammed with unwanted advertising messages.
Another helpful feature is the ability to track and monitor client journeys. It is possible to track the number of instances people have opened your emails, what devices they’re using to view the emails, and whether or not they’ve changed their preferences. This information can be used to tweak your approach and make better decisions regarding your content you’re sending out.
In addition, Moosend has a built-in cart abandonment feature that can help you recover lost sales. It is able to suggest items that were purchased by subscribers previously, suggest offer upsell products similar to the ones they have purchased, and suggest other products that they might not have been interested in before.
Moosend provides a comprehensive knowledge foundation that covers a wide spectrum of subjects that range from basic campaign concepts to more advanced strategies to design campaigns. It is divided into 13 different categories, including campaigns, audience, growth Tools, Automation, and much more.
Live chat, email and the knowledge base are three options to seek help with various questions. Moosend also offers webinars to help users build and expand their campaigns.
Moosend comes with a trial plan that’s great for businesses that are just beginning and do not have any customers as of yet. It’s also a great option for those who aren’t sure what they’ll think of it, or if they are the best fit for them. If you have subscribers lists you will need change to premium subscription.
Conclusions
Moosend is an all-in-one marketing system, allows you to make high-converting email campaigns as well as landing pages. The platform’s unique tools and user-friendly interface make it an excellent option for automated email marketing.
Drag-and drop builders help to design emails. The templates are customizable effortlessly and can be found in a range of layouts. It also allows you to develop dynamic emails as well as timers.
Audience segmentation allows you to distinguish leads and customers using similar traits. This lets you create more specific messages. It’s a crucial element of every marketing plan. Moosend has a broad range of options for segmentation, such as demographics, behaviour, and even when your audience looked at your item.
You can also use automation triggers to send email campaigns based on behaviors your customers take. These are a great option to tailor your content and Moosend has 32 different triggers to choose from, making it one of the largest email marketing services I’ve tried.
There is also an automated spam test which will reveal how your email campaign performs in the inbox. This helps you avoid sending unwanted emails.
Moosend offers excellent customer service, with live chat, telephone and email support available 7 days a semaine. They also provide tutorials as well as numerous resources for novice users. The site has a vast database and lengthy webinars.
Reports from the platform provide users with the data you need for monitoring your campaigns. This includes the number of clicks, open rates and unsubscribe rates as well details on the devices and web browsers. Revenue generated by campaigns can also be viewed. It is possible to view click maps to see which emails were opened and clicked.
Moosend has a robust suite of landing page and subscription toolkits for building forms, including counting downs that create the sense of urgency “success booster” modules. Facebook and Google Analytics pixel tracking, customized JavaScript as well as bot protection and RGPD compliance. Its subscriber management is easy, too.