Moosend Review
Email marketing software Moosend offers many features to help enterprises of any size. It has a friendly UI as well as a range of integrations, advanced segmentation tools, and much more.
It also allows you to make automated triggers when users perform specific actions. This could include sending them a message or changing their contact information or triggering an e-commerce funnel.
Features
Software for email marketing, Moosend, has many features that will aid you in executing effective campaigns. The responsive editor for email campaigns as well as robust automated workflows are fantastic options to help increase results.
Moosend provides an upgraded email newsletter service with contents that are automatically updated according to RSS feeds or specific URLs. It’s easy to make email blasts featuring current information about the product as well as the most recent posts. It also includes the ability to check for spam and conditional blocks that increase customer engagement.
The Moosend editor for email campaigns can be used with ease and comes with a drag-and-drop editor, which allows you to make emails by utilizing a array of different elements. You can add padding between the elements using spacers that allow you to place text, images and buttons within diverse boxes. The editor also has the design section, which includes tools that will help your emails be noticed.
A tool allows you to clone layouts or save these layouts for later use. It is possible to create footers and headers that you can reuse for other emails. The templates from Moosend also include nice design elements like an image shadow or a place to the background image.
The reports on your campaign provide important data on the effectiveness of your campaigns, including opening and click rates as well as bounce and unsubscribe rate, location data and a click heat map. This report will also provide data on how your emails appear on various devices and browsers.
Moosend allows you to create segments of your email list and then send out different emails to each segment. This is crucial in creating more relevant and personal email messages. It’s especially useful if you’re looking to boost the efficiency of your emails, and also reduce costs through reducing the amount of mail you’re sending.
You can also download an array of templates for email from the Moosend editor to help you start your campaigns. They’re designed to fit the brand’s look and feel. They’re also compatible with all major email clients This is a positive option as it helps you maintain a consistent message throughout your subscriber base.
There is also the option of creating infinite custom fields with Moosend that you can use to tailor your emails. This feature will ensure that your clients receive specific emails that are based on their interests, preferences, and habits. This feature can be used to divide your lists of email recipients which allows you to create custom the marketing emails you send to each group and increase the ROI.
Pricing
Moosend offers an email marketing platform with professional-grade features offered at an entry-level price. It is an excellent choice for small business owners needing an automated email platform.
While Moosend is extremely simple to use, it does have certain limitations which can make it hard for small companies to scale their business. These limitations include a lack of email templates, lack of testing with multiple variables, as well as the limited scheduling of social media posts.
The software you choose to use must deliver your messages to your recipients and can send them at high rates of delivery in order to be successful in marketing via email. This means that you need choose an email program that follows best practices for deliverability.
It is possible to increase the effectiveness of your delivery by sending targeted messages, by using a custom domain, and not connecting to sites that are spammy. However, some systems do not perform well in our deliverability tests. Moosend is not able to get the highest score, but it does follow guidelines for marketing via email.
The dashboard in Moosend displays important data regarding your campaign including subscriber numbers as well as broadcasts scheduled and previous broadcasts. The dashboard also displays information about the audience you are targeting and an interactive map of clicks that help to monitor clicks.
It is also possible to create trigger emails that are activated by certain events or behaviour. This could be any trigger such as location of the customer and the time of day the purchase of a product. This can be useful for making leads, and boosting sales.
You can upload Excel spreadsheets that contain customer data as CSV or TXT format to the platform. The files may be as large as 40MB. Excel spreadsheets that contain data from third party services are also able to be uploaded.
Audience segmentation is a crucial characteristic. This lets you group your subscribers based upon similar traits. This allows you to deliver more relevant content to each group that can boost conversion rates.
Moosend is also a huge knowledge base that includes more than 100 posts on their website. It is an excellent guide for novice users, and it has plenty of instructional videos that will show you how to get started with the application.
Help
Moosend the email marketing platform , provides its users with various features and tools that allow them to boost their campaigns. Users can also track their campaigns and analyze the results. Moosend provides customer service to help users get maximum value from their accounts.
Moosend’s user interface and user-friendly interface make it simple to use. The program also has an editor that you can drag and drop that makes it simple to design emails. You can also choose from a range of landing page templates so that you can best fit your branding.
There are many options available in managing your list of subscribers. To ensure that your subscribers are interested in receiving the emails you send out You have two options. This will allow you to be sure that your contacts don’t get spammed with unwanted advertising messages.
You can also track clients’ journeys to your site and ensure they are kept up-to-date. You can monitor how many instances people have opened your emails as well as the devices they’re using to view the emails, and whether or not they’ve reacted. These data points is used to determine trends, improve your strategies, and make more informed decision about what type of content you’re sending out.
In addition, Moosend has a built-in cart abandonment tool to help you recover lost sales. It will suggest items that were purchased by subscribers before, recommend offer upsell products similar to the ones they bought, and even offer other products customers might not be at all.
Moosend is also a resource database that covers a vast range of topics including campaign basics, to more advanced strategies to design campaigns. There are 13 categories to arrange the information, like Audience, Campaigns and Growth Tools.
You can get help with various questions via chat or email and also through the knowledge database. Moosend provides webinars that help users build and expand their marketing campaigns.
Moosend comes with a trial plan that is ideal for companies that are only getting started and don’t have subscribers as of as of yet. This is also an excellent choice for entrepreneurs who don’t know if they’ll enjoy the application or whether it’s the right choice for their company. If you have already subscriber lists you will need to upgrade to the premium subscription.
Conclusions
Moosend is an all-in-one marketing system, allows you to create high-converting emails campaigns and landing pages. The custom-built tools it offers and its user-friendly interface make it a popular choice for email marketing automation.
Utilizing the drag-and-drop tool allows you to create email campaigns quickly and easily. The templates can be customized easily and come in a range of layouts. It also allows you to make dynamic emails and timers.
Audience segmentation can help you differentiate leads and customers based on shared characteristics, allowing you to target them with targeted emails. This segmentation is a key element of any marketing strategy. Moosend has a broad range of segmentation options, including demographics, behaviour, and even the time that your audience looked at a specific product.
Automated triggers are a great way to create emails activated by the actions of the people who are your readers. They can be an excellent method to customize your content. Moosend offers 32 triggers, which makes it one of my favorite email marketing tools.
There is also an automated spam test which will let you know how your campaigns performs within the inbox. This will help you to stay clear of emailing spammers.
Moosend offers excellent customer service and live chat support, as well as emails and phone support accessible all hours of the day. The site also provides tutorials and many information for beginners. It also has a huge collection of webinars and a long database.
The platform’s reports contain all details you need to keep track of your campaigns including open rates, clicks, unsubscribe rate, data on devices, browsers and geolocation, and revenues generated through your campaigns. The reports are nicely designed and allow you to see a map of clicks to see which links were clicks in your emails.
Moosend offers a full suite of landing page and subscription forms tools. It includes countdowns for creating urgency “success booster” modules, Facebook as well as Google Analytics pixel tracking, customizable JavaScript and bot security, as well as RGPD compliance. Management of subscribers is simple too.