Moosend Review
Moosend is an email marketing tool that offers numerous features for companies of all sizes. It features a user-friendly interface and a variety of integrations, advanced segmentation tools and many more.
It is also possible to create automated triggers when subscribers do certain steps. This could include sending them a message or changing their contact information or activating an e-commerce channel.
Features
Email marketing software Moosend offers numerous features to aid you in executing successful campaigns. Its robust email editor and powerful automated workflows are excellent options to help drive conversion rates.
Moosend is also a premium email newsletter with information that is automatically updated based on RSS feeds or certain URLs. It’s straightforward to send out emails with the latest product information or articles. It also includes the ability to check for spam and conditional blocks to improve subscriber engagement.
The Moosend email editor is simple to use, and has an editor that you can drag and drop that lets you create emails using a range of components. This includes text boxes images, buttons, articles, and spacers for adding padding between the elements. There are also tools in the editor’s design section to help make your email standout.
A different cool function is that it lets you clone and save layouts and items. This is great for creating banners, headers and footers, so that you could reuse them for different emails. These templates include attractive design features like a shadow and a position to your background picture.
Its campaign reports provide key information about the effectiveness of your campaigns, including opening and click rates, bounce and unsubscribe rates as well as location information and click heat maps. This report will also provide information about how your emails appear on various gadgets and web browsers.
Moosend also allows you to segment your email lists and then send out different emails to the various groups. This is crucial in creating more relevant and custom-designed emails. It’s particularly useful when you’re trying to improve your email deliverability and reduce costs by lowering send volume.
You can also download various email templates from the Moosend editor, to help get started with your marketing campaigns. They’re made to be compatible with the brand’s look and feel. These are compatible with most important email applications. This is great since it helps you ensure consistent content across all your subscribers.
There is also the option of creating infinite custom fields with the Moosend platform that can be used to personalize your emails. This feature will ensure that your clients receive personalized emails based upon their preferences, interests and behavior. This feature can be used to divide your lists of email recipients which allows you to create custom emails marketing campaigns for the various groups and improve the ROI.
Pricing
Moosend is an email marketing platform with professional-grade features offered at an entry-level price. This is an ideal choice for small business owners that require an automation of their email platform.
Although Moosend is extremely simple to utilize, it has few limitations, which could make it hard for small companies to scale their business. For instance, it is not equipped with email templates and testing with multiple variables. Additionally, there is a lack of schedule for posts on social media.
The software you choose to use must deliver your email to recipients, and sends them in high volumes of speed in order to achieve success in email marketing. This means that you need to pick an email system which follows the best practices in delivery.
You can increase your deliverability by sending targeted messages, using a customized domain and not connecting to sites that are spammy. But, certain systems are not able to perform as well in our deliverability tests. Moosend is not able to get a very high score, but it does follow email marketing best practices.
The dashboard in Moosend displays important data regarding your campaign such as subscriber figures as well as broadcasts scheduled and previous broadcasts. The dashboard also displays information about your audience and a click map that helps you track link clicks.
Emails that trigger by certain actions and events are able to be made trigger emails. They can trigger any thing from purchases of products to the customer’s location, or the time of day. This can be useful for creating leads and increasing sales.
You can upload Excel spreadsheets which contain customer information as CSV or TXT formats onto the platform. The files could be up to 40MB in size. Excel spreadsheets that contain data from third party services are able to be transferred.
Audience segmentation is a crucial feature. This allows you to group your subscribers based upon common features. This allows you to deliver more relevant information to every group and increase the number of conversions.
Moosend offers a vast knowledge base with over 100 posts on their website. It is an excellent source for beginners, and it has plenty of instructional videos that will show you how to start using the program.
Help
Moosend is an email marketing platform provides users with an array of tools and features that can be used to enhance their campaigns. You are also able to monitor your campaigns, and analyze the outcomes. Moosend also offers customer support to ensure users get maximum value from their accounts.
The use of Moosend is simple to do, and its interface is friendly to use. Additionally, it has the drag-and-drop editor making it simple to create email messages. It also has a variety of templates for email and landing pages which allows you to pick which one best suits your business.
There are a variety of options to manage subscriber lists. Create a new list each time someone fills out an application, or you can make use of a double opt-in option to be sure that the people you’ve added to your list actually want to receive emails from you. This will allow you to be certain that the contacts do not receive unwanted advertising messages.
Another useful feature is the capability to record and track client’s journey. You can observe the number of recipients viewing your email and the devices they are using to open them. It also lets you know if they have converted. This information can be used to tweak your approach and make better decisions regarding the content that you send out.
Additionally, Moosend has a built-in cart abandonment feature that can help customers recover sales that were lost. The tool can recommend products subscribers have purchased previously and also suggest sell similar products they already own. It even suggests products they may not like.
Moosend also offers a knowledge base that covers a broad range of topics, from campaign basics to the most advanced methods to design campaigns. There are 13 categories that organize the content, like Audience, Campaigns as well as Growth tools.
Live chat, email and Knowledge Base are the best options to seek help with various questions. Moosend has also launched the series of webinars to help users build campaigns and grow their businesses.
Moosend provides a no-cost option for companies that are just starting but haven’t yet signed up. The plan can also be beneficial for entrepreneurs who don’t know whether they’ll like it or whether they are the best fit for their needs. If you have already subscriber lists, it’s time to upgrade to the premium plan.
Conclusions
Moosend is an all-in-one marketing platform allows you to create high-converting emails campaigns and landing pages. Its custom tools and user-friendly interface make it a popular choice for email marketing automation.
Using the tool’s drag-and-drop builder it is possible to design email campaigns quickly and easily. The templates are customizable quickly and are available with various layouts. They also allow you to design email timers, and create dynamic contents.
Audience segmentation allows you to distinguish leads and customers using common traits. This allows you to send more targeted emails. This segmentation is a key component of any marketing strategy. Moosend has a broad range of options for segmentation, such as characteristics, demographics and even the time that the audience was looking at a specific product.
Automation triggers can be used to deliver emails initiated by actions taken by your subscribers. They are an excellent option to tailor your emails, and Moosend comes with 32 triggers available, making it one of the most comprehensive email marketing services I’ve tried.
Another great feature is its test for spam, which informs the user how your email campaign is performing on the inside of your inbox. It helps to avoid emailing spammers.
Moosend has excellent customer service and live chat support, as well as emails and phone support accessible all hours of the day. It also has a wide range of information and training for novice users such as a database, and lengthy webinars.
The platform’s reports provide you with all the information that you require for monitoring your campaigns. This includes the number of clicks, open rates and unsubscribe rate as well as details on the devices and web browsers. The revenue generated by campaigns is also available. They are well-designed as well as allowing you to look up a click map and determine which hyperlinks were clicked in your emails.
Moosend comes with a comprehensive set of landing page and subscription toolkits for building forms, including countdowns for creating an urgency factor “success booster” modules, Facebook and Google Analytics pixel tracking, customized JavaScript, bot protection, as well as RGPD compliance. Subscriber management is simple too.