Moosend Review
The Moosend email marketing software that comes with numerous features for companies regardless of size. The interface for users is user-friendly and has many integrations available as well as advanced tools for segmentation.
You can also create automations that trigger when users perform specific actions. It is possible to send them a message, change their contact information or trigger an ecommerce funnel.
These are the characteristics
The software for marketing via email Moosend has many features that will help you execute efficient campaigns. The software’s robust automated workflows as well as its responsive editor are two great features that can help boost conversions.
Moosend provides an upgraded email newsletter service with information that is automatically updated based on RSS feeds or specific URLs. It’s easy to send emails with the latest details about the product or blog articles. Also, it includes a spam test and conditional blocks for better subscribers’ engagement.
The Moosend editor for emails is simple to use and features a drag-and-drop builder, which allows you to make emails by utilizing a variety of elements. They include text boxes, images, buttons, article and spacers that can be used to create padding between elements. Additionally, you can find tools inside the editor’s design section that aid in making your email stand out.
A tool allows you to clone layouts or save them. This can be used to make headers and footers you can reuse for other emails. These templates include nice design elements like a shadow and a position to an image that is background.
Reports on campaigns provide crucial information about the effectiveness of your campaigns in terms of opening and click rates as well as bounce and unsubscribe rate, location data and a click heat map. It also provides details about how your email messages appear on various gadgets and web browsers.
Moosend allows you to make segments in your email list and send different emails to each segment. This lets you create targeted and personalized email messages. This is especially beneficial if you’re trying to improve the effectiveness of your emails and cut costs through reducing the amount of mail you’re sending.
The Moosend editor comes with pre-designed email templates that you can use to start your campaigns. The templates have been made to be compatible with the brand’s appearance and style. They’re also compatible with the major email clients this is a great option as it helps keep your messages consistent across your subscribers.
There is also the option of creating unlimited custom fields in Moosend that you can use to tailor your emails. This feature will ensure that your customers are getting personalized emails based upon their preferences, interests and behaviors. This feature could be utilized to segment your email lists and allow you to customize your marketing messages to the various groups and improve ROI.
Pricing
Moosend can be described as an email-marketing platform that offers pro features at the price of entry level. This is a great option for entrepreneurs with small businesses who require an email automation platform.
Even though Moosend can be extremely user-friendly however small-scale businesses could find it difficult to expand the scope of their operation. For instance, it is not equipped with email templates and multivariate testing. It also has a limited time for posting social media content.
You need software that delivers your email to recipients, and sends them at high rates of delivery for you to succeed with email marketing. That means you have select an email platform which follows the best practices in delivery.
There are a variety of ways to boost deliverability. Some of them include sending targeted campaigns, using a custom domain, and eviting links that are spammy. But, certain systems fail when we test their deliverability. Moosend does not have an extremely high score nevertheless, it adheres to guidelines for marketing via email.
The dashboard of Moosend displays important information on your campaign. This includes the number of subscribers, scheduled broadcasts and broadcasts that have already been broadcast. It also shows data on your target audience as well as a click map that helps you track link clicks.
Additionally, you can make trigger emails linked to specific events or behaviors. The triggers could be anything from purchase of a product to the customer’s location, or even the time of the day. It is useful in creating leads and increasing sales.
You can upload Excel spreadsheets which contain customer information in CSV or TXT formats to the platform. These files can be up to 40MB. It is also possible to upload spreadsheets that contain the data of third-party applications.
Audience segmentation is a crucial aspect. This allows you to classify your users based on shared features. This will allow you to send targeted information to every group, which can increase conversions.
Moosend is a huge information base that includes over 100 posts that are available on their website. It is an excellent resource for new users with a wealth of instructional videos that will show you how to start using the program.
Support
Moosend, an online marketing tool, supplies users with an array of tools and functions which can be utilized to boost their campaigns. You are also able to monitor your campaigns and analyse the outcomes. Moosend offers support for users to help them get the best out of their accounts.
Moosend’s user interface and simplicity of use makes it easy to use. It also features the drag-and-drop editor making it simple to create emails. You can also choose from a range of templates for landing pages so that you can best fit the style of your company.
There are many options available when it comes to managing your subscribers list. In order to make sure that your clients are interested in receiving emails from you, you have two options. This will allow you to be sure that your contacts don’t get spammed with unwanted advertising messages.
It is also possible to track your client journeys and keep them updated. You can monitor how many instances people have opened your emails and what device they’re using to view them, and whether they’ve reacted. This information will help you identify trends, improve your strategies and help you make better decisions about the type of information you’re sending out.
Moosend offers an abandonment tool for carts, which will help you recuperate sales that were lost. The tool can recommend products users have purchased previously and also suggest sell similar products they already own. It even suggests products they may not like.
Moosend is also a resource database that covers a vast range of topics, from campaign basics to more advanced strategies for creating campaigns. There are 13 categories to organize the content, like Audience, Campaigns and Tools for Growth.
Live chat, email and The knowledge database are the best methods to receive help for various concerns. Moosend provides webinars that aid users to build and grow the reach of their marketing.
Moosend also includes a free plan that’s great for businesses that are just beginning and do not have any subscribers at the moment. This plan is also great for business owners who aren’t certain whether they’ll like it, or if it’s right to them. However, if you have any subscriber lists, you’ll have to upgrade to a paid plans.
Conclusions
Moosend is an all-in-one marketing software, lets you create high-converting emails campaigns and landing pages. Its distinctive tools and user-friendly interface make it an excellent option for automated email marketing.
With the help of the builder’s drag-and drop feature, you can create emails quickly and efficiently. Templates are easy to alter and come with various designs. It also allows you to make dynamic emails and timers.
Audience segmentation allows you to differentiate leads from customers by sharing features, and allows you to send them specific emails. Segmentation is an essential element of any marketing strategy. Moosend offers a range of different segments like behavior and demographics. You can even track the time your viewers spent looking at certain products.
Automated triggers are a great way to deliver emails activated by the actions of your subscribers. They are an excellent method to customize your emails as well. Moosend comes with 32 triggers available, making it one of the most comprehensive email marketing services I’ve tried.
There is also a spam test that will reveal how your email campaigns performs within the inbox. This will help you to stay clear of the sending of spam emails.
Moosend has excellent customer service that includes live chat, emails and phone support accessible 24 hours a day. They also provide tutorials as well as numerous tools for users who are new to the platform. The site has a vast library of information and long webinars.
The reports from the platform supply users with the necessary information to monitor your campaigns. This includes open rates, clicks and unsubscribe rate as well as details on the devices and web browsers. Revenue generated by campaigns can also be viewed. These reports are beautifully designed, and you can also view a click map to find out which links clicked in your emails.
Moosend offers a comprehensive collection of landing pages as well as subscription form building tools. The tool includes countdowns that generate urgency, success boosting module, Facebook and Google Analytics pixels trackers, and customizable JavaScript and bot protection. The subscriber management process is easy too.