Moosend Review
It is an email marketing software that comes with plenty of features for businesses that are of any size. It features a user-friendly interface and a variety of integrations and advanced segmentation tools and many more.
It is also possible to create automated triggers when subscribers do certain steps. You can send a message, change the contact details of subscribers, or even create an e-commerce funnel.
These are the characteristics
The software for marketing via email Moosend has many features that will aid you in executing successful campaigns. Its responsive email campaign editor and robust automated workflows are excellent features that can help you improve results.
Moosend is also a premium email newsletter with information that is automatically updated in accordance with RSS feeds or specific URLs. It’s easy to design email blasts that contain up-to-date information on products and the latest content. Also, it contains a spam checker and conditional blocks for better subscriber engagement.
The Moosend email editor is easy to use and comes with an editor that you can drag and drop that lets you create emails using a range of components. These include text boxes, pictures, buttons, articles and spacers that can be used to create space between components. The editor also has a design section with some tools that will help your emails be noticed.
Another cool feature is a tool that allows you to clone and save layouts, items and other elements. This can be useful for making banners, headers, and footers, so that you could reuse them for different emails. Moosend’s templates also have some beautiful design elements, such as an image shadow or a place to an image that is background.
Its campaign reports provide key information about the effectiveness of your campaigns with regard to open and click rates Unsubscribe and bounce rates as well as location information and click heat maps. The reports also provide information about how different browsers and devices examine your email notifications.
Moosend also allows you to divide your email lists into groups and send different campaigns to every group. This is an important step to create more pertinent and custom-designed emails. It’s especially useful if you’re looking to boost your email deliverability and reduce expenses by cutting down on the volume of emails you send.
It is also possible to download various email templates via the Moosend editor that will help you get started with your marketing campaigns. The templates are designed to fit the look and feel of your brand. They’re also compatible with all major email programs This is a positive thing as it can help keep your messages consistent across your subscribers.
Moosend also allows you to build an unlimited number of data fields custom to your needs which you can utilize for personalization purposes. This option will guarantee that your customers are getting specific emails that are based on their preferences, interests and habits. This feature can be used to segment your email lists, allowing you to tailor emails marketing campaigns for every group, and boost ROI.
Pricing
Moosend is an email marketing tool with professional capabilities, is offered at a low cost. It’s the ideal option for smaller businesses that require an automated email tool.
While Moosend is extremely easy to utilize, it has certain limitations which can cause difficulties for small businesses to grow their business. This includes the absence of emails templates, as well as the multivariate testing. There is also limited time for posting social media content.
In order to succeed in the email marketing industry You need an email marketing software which can send your messages into recipient inboxes and distribute them with a high rate of delivery. That means you have select an email platform which follows the best practices in deliverability.
There are a variety of ways to boost deliverability. Some of them include the use of targeted ads, the custom domain name, as well as eviting links that are spammy. However, some systems do not perform well on our tests of deliverability. Moosend isn’t a top score, however it follows email marketing best practices.
The dashboard on Moosend provides important information about the campaign, including subscriber counts as well as broadcasts scheduled and previous broadcasts. It also shows data on the audience you are targeting and an interactive map of clicks that help to monitor clicks.
You can also make trigger emails activated by certain events or behaviour. It could be anything, from customer location and the time of day purchase of products. These triggers can help you generate leads or increase sales.
It allows you to upload spreadsheets with data about your customers as CSV or TXT formats. The files could be up to 40MB. Upload spreadsheets that include the data of third party applications are also able to be uploaded.
The ability to segment your audience is another crucial characteristic. It allows you to segment your customers based on shared traits. This allows you to deliver targeted information to every group, which can increase conversions.
Moosend offers a vast knowledge base with over 100 posts on their website. It is an excellent source for beginners and includes a variety of videos to assist you in getting started with the application.
Support
Moosend is an email marketing platform provides users with a variety of tools and functions which can be utilized to improve their marketing campaigns. It also allows you to track your campaigns, and analyze the results. Moosend offers support for customers to ensure that they get the best out of their accounts.
The user interface and ease of use make it easy to use. The application also features an editor with drag-and-drop that makes it simple and simple to make emails. It also has a variety of templates for email and landing pages which allows you to pick the one that best fits your business.
There are many choices to manage subscribers lists. If you want to ensure that your customers would like to receive your email messages There are two choices. This is a fantastic method to make sure you’re not sending out emails that they do not want to receive.
A further benefit is the possibility to monitor and monitor client journeys. You can track how many occasions people check your email, what devices they’re using for viewing them, as well as whether they’ve converted. The data can be used to identify patterns, enhance your strategy and help you make better choices about the kind of content you’re sending out.
Moosend offers an option to abandon carts which will help you recover sales lost. It is able to suggest items that subscribers purchased previously, suggest sell similar products to those they purchased, or suggest other products that customers might not be at all.
Moosend has a huge collection of knowledge, covering everything from basic campaign techniques to advanced techniques for designing campaigns. The content is organized in 13 distinct categories including the following: Campaigns, Audience, Growth Tools, Automation, and much more.
Live chat, email and Knowledge Base are three options to seek help with numerous issues. Moosend has also launched a series of webinars that teach users how to build campaigns and grow their businesses.
Moosend provides a no-cost program for businesses that are just starting and have not yet joined Moosend. It’s also a good option for entrepreneurs, who don’t know if they’ll enjoy the application or whether it’s suitable for their particular business. If you have already subscriber lists, you’ll need change to premium subscription.
Conclusions
Moosend is an all-in-one marketing system that lets you create high-converting emails as well as landing pages, and automate workflows. The unique features of the platform and intuitive interface makes it a great option for automation of marketing emails.
Using the tool’s drag-and-drop builder it is possible to design easy-to-use email campaigns. Its templates are easy to modify and provide various designs. You can also make dynamic emails and timers.
Audience segmentation helps you separate leads from customers by sharing traits, which allows you to send them specific email messages. Segmentation is an essential component of any marketing strategy. Moosend provides a variety of segmentsation options. These include characteristics, demographics as well as the exact time the audience was looking at the item.
Additionally, you can use automation triggers to trigger email campaigns based on actions your subscribers take. They can be an excellent way to personalize the content. Moosend offers 32 triggers that makes it my top choice for email marketing tools.
A further great benefit is the test for spam, which informs you how your marketing campaign is performing in the inbox. It helps to avoid the sending of spam emails.
Moosend has excellent customer service, with live chat, emails and phone support accessible 7 days a semaine. It also offers tutorials and a lot of resources for novice users. The site has a vast library of information and long webinars.
The reports on the platform provide the info you need to keep track of your campaigns including clicks, open rates, unsubscribe rate, data on devices, browsers and geolocation, and revenues generated through your campaigns. They are well-designed as well as allowing you to view a click map to determine which hyperlinks were clicks in your emails.
Moosend comes with a comprehensive set of subscription and landing page form building tools, with counting downs that create urgency “success booster” modules, Facebook as well as Google Analytics pixel tracking, custom JavaScript, bot protection, as well as RGPD conformance. The management of subscribers is easy, too.