Moosend Review
The software for marketing via email Moosend has many features to help enterprises of any size. The interface for users is user-friendly and has many integrations available and advanced tools for segmentation.
It also allows you to create automations that trigger when customers perform certain actions. For example, sending a text message and changing their email address or initiating an e-commerce funnel.
Features
The software for marketing via email Moosend has numerous features to assist you with successful campaigns. Its responsive email campaign editor and robust automated workflows are fantastic features that can help you improve results.
Moosend also offers an advanced electronic newsletter that includes contents that are automatically updated based on RSS feeds or specific URLs. This allows you to design email blasts that contain current information about the product and latest posts. It also comes with a spam test as well as conditional blocks for better subscriber engagement.
The Moosend email editor is easy to use and comes with a drag and drop builder that lets you create emails that contain a wide range of elements. They include text boxes, images, buttons, articles and spacers that can be used to create space between components. There are also tools in the editor’s design section to aid in making your email stand out.
A tool allows you to clone layouts or save these layouts for later use. This is great for designing banners, headers and footers so you can reuse them on different email messages. Moosend templates have some great design elements such as the shadow, or even a spot for the background picture.
The reports on your campaign provide important information about the effectiveness of your campaigns in terms of open and click rates Unsubscribe and bounce rates as well as location information and a click heat map. It also provides details about how your email messages are viewed on different gadgets and web browsers.
Moosend lets you separate your lists of email addresses and then send out different emails to every group. It allows you to design more personalized and relevant emails. It’s particularly useful when you’re seeking to increase the efficiency of your emails, and also reduce costs through reducing the amount of mail you’re sending.
You can also download a variety of email templates via the Moosend editor, to help get started with your marketing campaign. These templates are made to be compatible with the brand’s look and feel. They’re also compatible with all major email applications, which is a good thing as it can help to ensure that your message is consistent to your customers.
The Moosend platform also lets you build an unlimited number of custom data fields to use to personalize your emails. It allows you to send personalized email messages to your customers based on the preferences and interests of each client. It can also help you sort your list to allow you to tailor the marketing messages you send to the needs of each individual group and increase return on investment.
Pricing
Moosend is an email marketing platform that offers pro features at an entry-level price. It’s an ideal choice for businesses with a small budget who require an automated email tool.
Although Moosend is extremely simple to utilize, it has some limitations that can hinder small businesses to grow their business. These limitations include a lack of templates for emails, the absence of multivariate testing, and limited social media post scheduling.
In order to succeed in the field of email marketing You need an email marketing software which can send your messages into the recipient’s inboxes, and also deliver them at the speed that is most effective. The email program you choose to use must be one that follows the most efficient delivery practices.
There are many ways to boost deliverability. Some of them include creating targeted marketing campaigns, using an individual domain and eviting links that are spammy. Some systems don’t perform well in our tests of deliveryability. Moosend does not have an extremely high score but it does follow the best practices for email marketing.
The dashboard on Moosend displays important data regarding your campaign such as subscriber figures, broadcasts planned and past broadcasts. The dashboard also displays information about your target audience as well as an interactive map of clicks that help to monitor clicks.
It is also possible to develop trigger emails which are linked to specific events or behaviors. This could be any trigger, from customer location and the time of day purchase of products. It can be helpful in generating leads and increasing sales.
You are able to upload Excel spreadsheets that contain customer data with CSV or TXT formats to the platform. The files could be up to 40MB. Excel spreadsheets that contain information from third-party services are also able to be stored.
A further important aspect is audience segmentation. It allows you to divide your subscribers into groups based on shared characteristic. Send relevant content to all groups, which will increase your conversions.
Moosend also has a large knowledge base with over 100 content on its site. This is an ideal source for beginners, and it has plenty of videos on how to begin using the program.
Help
Moosend is an online marketing tool, supplies users with a variety of features and tools that allow them to boost their campaigns. It also allows you to track your campaigns, and analyze the outcomes. Moosend also offers customer support to ensure users get the most value out of their accounts.
The user interface and ease of use make it simple to use. Additionally, it has a drag and drop editor, which makes it easy to make email messages. Additionally, you can select among a wide selection of templates for landing pages so that it is the best match for your branding.
There are a variety of options when it comes to managing your subscriber list. Create a new list every whenever someone fills out a form, or it’s possible to use a double opt-in to ensure that your subscribers actually want to receive emails from you. This lets you make sure your subscribers don’t get spammed with unwanted marketing messages.
You may also monitor clients’ journeys to your site and update them regularly. It allows you to track the number of people opening your emails and what device they use to view the emails. You also can see if they have converted. These data points will help you identify patterns, enhance your strategy and take more educated decisions about the type of content that you’re sending.
Moosend also has an option to abandon carts which can help you to recuperate sales that were lost. The program can suggest items users have purchased previously and also suggest increase the price of similar items to ones they currently own. The tool can even suggest products customers might not want to purchase.
Moosend offers a vast information base that covers all things from basics in campaign design to more advanced methods for creating campaigns. The 13 categories arrange the information, including Campaigns, Audience as well as Growth tools.
Email, live chat and the knowledge base are the best options to seek help with many questions. Moosend has also announced the series of webinars to help users build campaigns to grow their business.
Moosend comes with a trial plan that’s great for businesses that are just starting out and don’t have any subscribers at the moment. The plan can also be beneficial for entrepreneurs who don’t know whether they’ll like it or whether it’s right for their needs. But, if you’re on any subscriber lists, you’ll have to upgrade to a paid plans.
Conclusions
Moosend is an all-in-one marketing system, allows you to create high-converting emails campaigns and landing pages. The platform’s unique tools and user-friendly interface make it an ideal choice for email marketing automation.
Drag-and-drop builders make it easy to design email messages. Templates can be modified easily and come in a range of layouts. You can also develop dynamic emails as well as timers.
Audience segmentation allows you to separate leads and customers by similar traits. It allows you to send more targeted email messages. This segmentation is a key part of any marketing plan. Moosend provides a variety of categories, including behavior and demographics. It also tracks the time your viewers was looking at the product.
Automation triggers are used to send emails that are triggered by the actions of your customers. These can be a wonderful way to personalize content. Moosend offers 32 triggers that makes it my top choice for toolboxes for marketing via email.
The program also includes an automated spam test which will let you know how your campaign performs in the inbox. This will help you to stay clear of sending unwanted emails.
Customer support at Moosend is exceptional and offers live chat, phone and email help every day of the week. In addition, it provides a variety of tools as well as tutorials for users who are new to the platform, including a database and long webcasts.
The platform’s reports provide all details you need to monitor your campaigns, including open rates, clicks and unsubscribe rates, as well as data about devices, browsers, and geolocations as well as the amount of the revenue that your campaigns generate. They are well-designed and allow you to see a map of clicks to see which links were clicked in your emails.
Moosend comes with a comprehensive set of landing page and subscription forms tools. It includes counting downs that create an urgency factor “success boost” modules. Facebook and Google Analytics pixel tracking, custom JavaScript as well as bot protection as well as RGPD compliance. Its subscriber management is a breeze, too.