Moosend Review
The software for marketing via email Moosend has many features to help businesses of any size. Its user interface is easy to use and includes a variety of integrations along with advanced tools for segmentation.
You can also create automated triggers when subscribers do certain activities. For example, sending a text message or changing their contact information or triggering an e-commerce funnel.
Features
Moosend is an email marketing software that offers an impressive array of functions that will help you to successfully run your campaigns. Its powerful automatization workflows and flexible editor are two great features that can help boost the conversion rate.
Moosend provides an email newsletter service that is automatically updated with information based on certain URLs as well as RSS feeds. This makes it easy to create email blasts with current information about the product as well as the most recent posts. It also contains a spam checker and conditionsal blocks that help improve subscribers’ engagement.
The Moosend editor for email marketing is simple to use and includes a drag-and drop builder that lets you create emails using a wide variety of elements. This includes text boxes images, buttons, article as well as spacers to add padding between the elements. The editor also has an area for design, with tools that will help your emails be noticed.
A tool allows you to duplicate layouts and save these layouts for later use. It is possible to create headers and footers that are reused for future email messages. Moosend’s templates also have some attractive design features like an image shadow or a place for the background image.
Its campaign reports provide key details about how your campaigns are performing with regard to the rate of clicks and open rates as well as bounce and unsubscribe rate locations, as well as click heat maps. This report will also provide data on how your emails are viewed on different platforms and on different browsers.
Moosend can also allow you to divide your email lists into groups and send different campaigns to each group. This is a crucial step in creating more relevant and personalized emails. It’s particularly useful when you’re trying to improve the efficiency of your emails, and also reduce costs through reducing the amount of mail you’re sending.
The Moosend editor is also equipped with pre-designed email templates you can make use of to begin your campaign. They’re designed to fit the brand’s design and appearance. They’re compatible with all major email programs, which is a good feature as it will help to ensure that your message is consistent to your customers.
You can also create infinite custom fields with Moosend , which you can utilize to personalize your emails. This feature will ensure that customers receive targeted emails based on their preferences, interests and habits. It will also allow you to create lists that are segmented to allow you to tailor email marketing campaigns to each group’s needs and improve the ROI of your campaigns.
Pricing
Moosend offers an email marketing platform with professional-grade features offered at affordable prices. It’s the ideal option for businesses with a small budget who require an email automation tool.
Although Moosend is very easy to use, it does have some limitations that can make it hard for small companies to scale their businesses. This includes the absence of email templates and multivariate testing. Additionally, there is a lack of time for posting social media content.
You need software that delivers your emails to the recipients, and sends them at high rates of delivery in order to be successful with email marketing. This means that you need select an email platform that follows best practices for deliverability.
There are a variety of ways to boost deliverability. Some of them include sending targeted campaigns, using the custom domain name, as well as avoid spammy links. Certain systems fail when we test their delivery ability. Moosend does not have a very high score, however, it follows email marketing best practices.
The dashboard of Moosend displays important information about your campaign, including numbers of subscribers, broadcasts planned and previous broadcasts. It also shows data on your audience and a click map that helps to monitor clicks.
You can also make trigger emails activated by certain events or behaviour. These triggers can be anything from purchase of a product to the location of a client or the time of day. It is useful in generating leads and increasing sales.
The platform allows you to upload spreadsheets with data about your customers as CSV or TXT formats. These files can exceed 40MB in size. Upload spreadsheets that include information from third-party services are also able to be stored.
Audience segmentation is a crucial aspect. This allows you to classify your users based on similar traits. You can send relevant content to each group to increase conversion.
Moosend is also a huge knowledge base with over 100 articles on its website. This is a fantastic source for beginners and has many videos that will help you get started using the software.
Assistance
Moosend is an online marketing platform for email that supplies users with an array of tools and functions to improve their campaigns. It also allows users to monitor their campaigns and analyse their results. Moosend gives support to its customers to ensure that they get the best out of their accounts.
The user interface and user-friendly interface make it simple to use. Additionally, it has a drag and drop editor that makes it simple to create email messages. You can also choose from a range of landing page templates to ensure that it is the best match for your branding.
There are many options available in managing your subscriber list. Create a new list each when someone fills in the form. Or, it’s possible to utilize a double opt-in method to ensure that your subscribers really want to get your emails. This lets you make sure that your contacts don’t get spammed with unwanted advertising messages.
You can also track clients’ journeys to your site and update them regularly. It is possible to track the number of occasions people check your email and what device they’re using to open them, as well as whether they’ve reacted. You can use this information to enhance your strategies and make better decisions regarding the information you’ve sent out.
Furthermore, Moosend has a built-in cart abandonment tool to help to recover sales lost. It will suggest items that were purchased by subscribers in the past, offer upsell products similar to the ones they purchased, or suggest other products that may not be keen on before.
Moosend offers a vast knowledge base, covering everything from basic campaign techniques and more sophisticated methods of making campaigns. The information is categorised into 13 distinct categories including campaigns, audience, growth Tools, Automation, and much more.
Help is available for various questions via chat or email as well as through the knowledge collection. Moosend can also provide webinars to help users build and expand their campaigns.
Moosend provides a no-cost plan for those businesses who are starting out and have not yet signed up. This is also an excellent alternative for entrepreneurs who don’t know if they’ll enjoy the program or if it’s right for their business. If you have subscribers lists you will need to upgrade to the premium subscription.
Conclusions
Moosend is an all-in-one marketing platform allows you to create high-converting emails campaigns and landing pages. The custom-built tools it offers and its user-friendly interface makes it an excellent option for automated email marketing.
Utilizing the drag-and-drop tool allows you to create easy-to-use email campaigns. Its templates are easy to modify and provide various designs. It also allows you to make dynamic emails and timers.
Audience segmentation helps you separate leads from customers by sharing characteristics, allowing you to send them targeted emails. This segmentation is a key component of any marketing strategy. Moosend offers a range of categories, including the behavior of your customers and their demographics. It also tracks the time your viewers spent looking at certain products.
Automation triggers can be used to create emails initiated by actions taken by the people who are your readers. They are an excellent way to personalize your messages as well. Moosend comes with 32 triggers, which makes it among the most complete email marketing services I’ve tried.
A further great benefit is the spam test, which tells you how well your message will be received in the inbox. This will help you to stay clear of the sending of spam emails.
Moosend’s customer support is excellent, offering live chat assistance via phone or email every day of the week. In addition, it offers a wealth of resources and training for novice users with a database as well as lengthy webinars.
The reports on the platform provide information you require to monitor your campaigns, including open rates, clicks and unsubscribe rates, as well as data about devices, browsers, and geolocations as well as the amount of revenues generated through your campaigns. You can view click maps to show which emails were clicked and opened.
Moosend offers a full suite of landing pages and subscription toolkits for building forms, including countdowns for creating an urgency factor “success boost” modules. Facebook and Google Analytics pixel tracking, customizable JavaScript as well as bot protection as well as RGPD compliance. Its subscriber management is easy to manage, too.