Moosend Review
The software for marketing via email Moosend has numerous features that can benefit companies of all sizes. Its user interface is easy to use and offers many integrations along with advanced tools for segmentation.
It is also possible to create automated triggers that trigger when users perform specific actions. It is possible to send them a message, change their email address or initiate an ecommerce funnel.
They are some of the benefits.
The software for marketing via email Moosend has numerous features to help you execute efficient campaigns. Its responsive email campaign editor as well as robust automation workflows are great tools that will help improve results.
Moosend provides an upgraded email newsletter with contents that are automatically updated according to RSS feeds or specific URLs. This makes it easy to design email blasts that contain the latest product information and latest posts. It also includes a spam check and conditional blocks to improve the engagement of subscribers.
The Moosend email campaign editor is user-friendly and includes an editor that you can drag and drop that allows you to create email campaigns using a range of components. These include text boxes, images, buttons, articles and spacers that can be used to create space between components. You can also find tools within the editor’s design section that help make your email standout.
Another interesting feature is a tool that lets you copy and save layouts and items. You can use this to make headers and footers could be reused in other emails. Moosend templates include some fantastic design elements such as a shadow or a place for the background picture.
Reports on campaigns provide crucial information about how well your marketing campaigns are doing in terms of open and click rates Unsubscribe and bounce rates, location data and the click heat map. Also, it provides information on how different browsers and devices examine your email notifications.
Moosend allows you to make segments in your email list and send different emails to every segment. This is a crucial step to create more pertinent and personal emails. This is particularly important in the case of trying to boost email delivery or cut costs with lower volume.
The Moosend editor is also equipped with an assortment of pre-designed emails that you could use to start your campaigns. The templates have been created to match the company’s look and feel. They’re compatible with the majority of major email clients. This is great because it allows you to maintain consistent messages to all of your customers.
The Moosend platform also lets you make an unlimited amount of custom data fields to use for personalization purposes. You can send targeted messages via email to your customers according to the preferences and needs of each client. This feature can help you sort your list to allow you to tailor email marketing campaigns to specific groups’ needs, and boost return on investment.
Pricing
Moosend is an email marketing platform that comes with advanced features, can be purchased at an affordable price. It is an excellent choice for small business owners needing an automated email platform.
Although Moosend can be extremely user-friendly however small-scale businesses could have a difficult time expanding the scope of their operation. For instance, it is not equipped with email templates and testing with multiple variables. There is also limited schedule for posts on social media.
If you want to be successful within the world of email marketing You need an email marketing software capable of delivering your email messages into recipient inboxes and send them out at an extremely high speed of delivery. It is essential to use an email software which adheres to the best methods of delivery.
It is possible to increase the effectiveness of your delivery through sending out targeted emails, by using a custom domain, and not sending links to spammy websites. Some systems, however, fail when we test their deliverability. Moosend does not have the best score but does adhere to the best practices in email marketing.
The dashboard of Moosend displays important information regarding your campaign, such as the number of subscribers, scheduled broadcasts and previous broadcasts. It also provides information on your target audience as well as the click map, which helps you track link clicks.
The emails that are triggered by specific behaviors and situations are able to be made trigger emails. It could be anything such as location of the customer and time of day to product purchases. It can be helpful in creating leads and increasing sales.
Excel spreadsheets can be uploaded which contain customer information in CSV or TXT formats onto the platform. These files can be up to 40MB. It is also possible to upload spreadsheets that contain information from third party services.
The ability to segment your audience is another crucial aspect. This allows you to segment your customers based on similar traits. Send relevant content to all groups, to increase conversion.
Moosend is also a huge knowledge base that includes more than 100 content on its site. This is a fantastic guide for new users. It also includes a variety of videos to aid you to get familiar with the program.
Support
Moosend the email marketing platform , provides its users with a variety of tools and features that can be used to improve their marketing campaigns. It also allows you to track your campaigns, and analyze the performance. Moosend is also able to provide customer support to help users get the most out of their accounts.
The user interface and simplicity of use makes it easy to use. The application also features a drag-and-drop editor which makes it fast and simple to make email messages. You can also choose among a wide selection of landing page templates so that you can best fit your brand.
There are many options available in managing your subscribers list. It is possible to create a fresh list each time someone fills out an application, or you could use a double opt-in to make sure your contacts really want to get the emails you send them. This allows you to make sure that your contacts don’t receive unwanted marketing messages.
Another useful feature is the possibility to monitor and track client’s journey. This lets you monitor the amount of users opening your emails and what device they use to view the emails. It also lets you know whether they’ve converted. These data points can be used to identify trends, improve your strategies and help you make better decision about what type of information you’re sending out.
Moosend also has a cart abandonment tool, that can assist you in recover sales lost. The tool can recommend products subscribers have purchased previously and also suggest upsell similar products to those they have already purchased. It can also suggest items they may not be interested in.
Moosend offers a vast collection of knowledge, covering all aspects of campaign management, from the basics to advanced techniques for creating campaigns. There are 13 categories that arrange the information, like Audience, Campaigns and Tools for Growth.
Live chat, email , and the knowledge base are the best methods to receive help for many concerns. Moosend also offers webinars to aid users to build and grow their campaigns.
Moosend offers a free program for businesses that are just starting and have not yet registered. It’s also a good option for entrepreneurs, who don’t know if they’ll enjoy the software or whether it’s right for their business. But, if you’re on any subscriber lists then you’ll need to upgrade to the paid plans.
Conclusions
Moosend is an all-in-one marketing system that lets you develop high-converting email marketing campaigns including landing pages and automated workflows. Its customizable tools and easy-to-use interface makes it an excellent option for automation of email marketing.
Drag-and-drop builders make it easy to create email messages. Templates can be modified quickly and are available in a range of layouts. It also allows you to create dynamic email content and timers.
Audience segmentation can help you differentiate customers and leads by shared traits, which allows you to send them more personalized messages. It’s a crucial component of any marketing strategy. Moosend offers a wide range of options for segmentation, such as the demographics of your audience, their behavior, and even when your audience looked at your product.
Additionally, you can use automation triggers to send email campaigns based on behaviors your customers take. These are a great method to customize your content, and Moosend has 32 different triggers to choose from, making it among the largest email marketing services I’ve tried.
The program also includes the ability to test for spam that can tell you how your campaign is received in the mailer. This helps you avoid sending spam.
The customer service at Moosend is top-notch and offers live chat, phone and email help every day of the week. In addition, it offers a wealth of resources and tutorials for new users with a database as well as long webinars.
Reports from the platform provide you with all the necessary information to keep track of your campaigns. It includes open , click and unsubscribe rate as well as data on devices and browsers. Profits generated through campaigns can also be viewed. It is possible to view click maps to show which emails were clicked and opened.
Moosend offers a full suite of landing pages and subscription forms tools. It includes countdowns for creating urgency “success booster” modules, Facebook and Google Analytics pixel tracking, customizable JavaScript, bot protection, and RGPD conformance. Its subscriber management is easy to manage, too.