Moosend Review
It is an email marketing application that has many features to businesses of all sizes. It has a friendly UI and a variety of integrations and advanced segmentation tools, and much more.
It is also possible to create automated triggers when subscribers do certain activities. This could include sending them a message, changing their contact details or triggering an e-commerce funnel.
Features
The software for marketing via email Moosend has several features that can aid you in executing effective campaigns. The robust automatization workflows and flexible editor are two great features that can help boost conversions.
Moosend is an email-based newsletter service that automatically updates information based on certain URLs as well as RSS feeds. It’s easy to make email blasts featuring current information about the product and the latest content. This includes both the ability to check for spam and conditional blocks that increase customer engagement.
Its Moosend editor for email campaigns is simple to use and comes with a drag-and-drop editor and allows you to create emails using a wide range of components. These include text boxes, images, buttons, article as well as spacers to add padding between the elements. Editors also have an area for design, with tools that will help your emails stick out.
Another cool feature is a tool that lets you copy and save layouts and items. It is useful when designing banners, headers and footers to reuse them on different email messages. These templates include attractive design features like the shadow as well as a location for an image that is background.
Reports on campaigns provide crucial details about the effectiveness of your campaigns, including the rate of clicks and open rates Unsubscribe and bounce rates locations, as well as the click heat map. Also, it provides information on how different browsers and devices view your email messages.
Moosend allows you to make segments of your email list and then send out different emails to every segment. This lets you create specific and targeted messages. It’s particularly useful when you’re trying to improve your email deliverability and reduce costs through reducing the amount of mail you’re sending.
The Moosend editor is also equipped with a bunch of pre-made email templates that you can use to start your campaigns. These templates are designed to fit the brand’s appearance and style. They’re compatible with the majority of popular email programs. This is great because it allows you to maintain consistent messages for all your clients.
It is possible to create unlimited custom fields in Moosend that you can use to customize your email messages. This will make sure that customers receive specific emails that are based on their preferences, interests and behavior. It can also help you create lists that are segmented to allow you to tailor email marketing campaigns to the needs of each individual group and increase ROI.
Pricing
Moosend offers an email marketing platform with professional-grade features offered at the price of entry level. It’s an ideal choice for smaller businesses that require an email automation tool.
Even though Moosend is a user-friendly program Small businesses might find it difficult to expand the scope of their operation. These limitations include a lack of email templates, lack of multivariate testing, and the limited scheduling of social media posts.
It is essential to use software that can deliver your messages to your recipients, and sends them in high volumes of speed in order to achieve success in email marketing. It is essential to use an email software that adheres to best practices for delivery.
Increase your reach by sending specific messages by using a custom domain, and refraining from linking to spammy sites. There are some systems that don’t do well during our deliveryability tests. Moosend isn’t a top score, but it does follow email marketing best practices.
The dashboard on Moosend provides important information about your campaign including subscriber numbers the planned broadcasts and any previous broadcasts. The dashboard displays information regarding your audience, and a click map to aid in tracking clicks.
It is also possible to create trigger emails that are linked to specific events or behaviors. They can trigger any thing from purchases of products to the customer’s location, or the time of day. This trigger can be used to create leads and increase sales.
The platform lets you download spreadsheets with information about the customers you serve in CSV and TXT file formats. They can have as much as 40MB. Additionally, you can upload spreadsheets that contain data from third-party services.
The ability to segment your audience is another crucial characteristic. This lets you group your subscribers based upon common features. It is possible to send relevant content to each group that will boost your conversion.
Moosend is a huge knowledge base, with more than 100 pieces of information available on their website. This is a great source for beginners with a wealth of instructional videos that will show you how to get started with the application.
Assistance
Moosend is an online marketing platform for email that supplies users with a variety of features and tools to enhance their marketing campaigns. Users can also monitor their campaigns and analyse the outcomes. Moosend provides customer service to ensure users get maximum value from their accounts.
Using Moosend is straightforward to do, and its interface is friendly to use. The application also features a drag-and-drop editor which makes it fast and simple to make emails. You can also choose from a variety of landing page templates so that it is the best match for your branding.
There are also many options for managing subscriber lists. You can create a new list each time someone fills out an application, or it’s possible to utilize a double opt-in method to make sure your contacts actually want to receive your emails. This is an excellent way to ensure you’re not spamming people with advertising messages that they’re not interested in.
It is also possible to track your clients’ journeys to your site and ensure they are kept up-to-date. You can monitor how many occasions people check your email and what device they’re using to open them, as well as whether they’ve changed their preferences. This information can be used to improve your strategy and make better decisions regarding the content that you send out.
Moosend also has a cart abandonment tool, which can help you to recover sales lost. It can suggest products subscribers have purchased previously and also suggest sell similar products they have already purchased. It even suggests products they may not want to purchase.
Moosend is also a resource base that covers a broad spectrum of subjects including campaign basics, to advanced techniques for creating campaigns. The 13 categories are used to organize content including Campaigns, Audience and Tools for Growth.
Help is available for various questions via live chat , email, and also through the knowledge base. Moosend has also announced the series of webinars to help users build campaigns to grow their business.
Moosend also includes a free plan, which is useful for businesses that are just starting out and don’t have any customers at the moment. This plan is also great for entrepreneurs who don’t know whether they’ll like it, or if they are the best fit to them. But, if you’re on subscribers on your list then you’ll need change to the paid plans.
Conclusions
Moosend is a complete marketing platform that lets you build high-converting email campaigns, landing pages and automated workflows. Its customizable tools and easy-to-use interface make it a popular choice for email marketing automation.
Drag-and-drop builders make it easy to design emails. The templates are customizable effortlessly and can be found with various layouts. You can also make dynamic emails and timers.
Audience segmentation allows you to differentiate customers and leads by shared features, and allows you to target them with specific emails. This segmentation is a key element of any marketing strategy. Moosend gives a wide range of categories, including the behavior of your customers and their demographics. It can also track the time your viewers looked at a particular product.
You can also use automation triggers to trigger emails based on the behaviors your customers take. These are a great way to personalize your content, and Moosend has 32 different triggers available, making it among the largest email marketing services I’ve tried.
Another great feature is its spam test, which tells you how your marketing campaign is performing within the inbox. This will help you to stay clear of sending unwanted emails.
Moosend’s customer support is excellent, offering live chat assistance via phone or email 7 days a week. The site also provides tutorials and many tools for users who are new to the platform. The site has a vast collection of webinars and a long database.
The reports on the platform provide information you require to keep track of your campaigns including clicks, open rates and unsubscribe rates, as well as data for devices, web browsers and geolocations as well as the amount of revenue generated by your campaigns. They are well-designed and allow you to look up a click map and find out which links clicks in your emails.
Moosend has a robust suite of landing pages and subscription toolkits for building forms, including countdowns for creating urgency “success booster” modules. Facebook and Google Analytics pixel tracking, customizable JavaScript, bot protection, as well as RGPD compliance. Management of subscribers is also simple.