Moosend Review
Email marketing software Moosend offers many features to help enterprises of any size. The interface for users is user-friendly and offers many integrations as well as sophisticated segmentation tools.
Additionally, it allows you to create automations that trigger when users perform specific actions. It is possible to send them a message, change their email address or trigger an ecommerce funnel.
Features
The Moosend email marketing tool that comes with an array of options that will help you to successfully run the campaigns you want to run. The responsive editor for email campaigns as well as robust automated workflows are excellent options to help increase results.
Moosend is an email-based newsletter service that updates content based on specific URLs as well as RSS feeds. It’s easy to create email blasts with current information about the product and latest posts. This is a combination of a spam check and conditional blocks to improve customer engagement.
Its Moosend editor for emails is easy to use and comes with a drag-and-drop editor and allows you to create emails using a wide range of components. They include text boxes, images, buttons, articles and spacers that can be used to create padding between elements. The editor also has an area for design, with tools to make your email be noticed.
The tool lets you create clones of layouts, or save the layouts. You can use this to create headers and footers that you can reuse for other emails. The templates from Moosend also include nice design elements like the shadow as well as a location of an image that is background.
Reports on campaigns provide crucial information about how well your marketing campaigns are doing in terms of opening and click rates as well as bounce and unsubscribe rate locations, as well as a click heat map. It also contains information on how different browsers and devices examine your email notifications.
Moosend lets you divide your email lists into groups and create different email campaigns for each group. This is a crucial step to create more pertinent and custom-designed emails. It’s especially useful if you’re looking to boost the effectiveness of your emails and cut costs through reducing the amount of mail you’re sending.
You can also download various email templates from the Moosend editor that will help you get started with your marketing campaign. They’re created to match the company’s appearance and style. These are compatible with most important email applications. This is great because it allows you to ensure consistent content across all your subscribers.
The Moosend platform also lets you build an unlimited number of custom data fields which you can utilize to tailor your messages. You can send targeted messages via email to your customers in accordance with the preferences and interests of each customer. The feature is able to segment your email lists and allow you to customize your marketing messages to each group and increase the ROI.
Pricing
Moosend is an email marketing platform with professional-grade features offered at affordable prices. It’s an ideal choice for businesses with a small budget who require an automation system for their email marketing.
While Moosend is extremely easy to use, it does have certain limitations which can hinder small businesses to grow their business. The limitations are a result of a shortage of templates for emails, the absence of multivariate testing, and limitations on social media posting scheduling.
You need software that delivers your messages to your recipients and can send them in high volumes of speed in order to be successful with email marketing. It is essential to use an email software that adheres to best practices for delivery.
There are many methods to increase deliverability, including creating targeted marketing campaigns, using an individual domain and eviting links that are spammy. Some systems don’t perform well during our deliveryability tests. Moosend does not have the best score, however it follows the best practices in email marketing.
The dashboard of Moosend displays important information on your campaign. This includes subscriber counts, planned broadcasts as well as previous broadcasts. It also provides information on your audience and the click map, which helps to monitor clicks.
Sending emails which trigger by certain events and behavior can be created as trigger emails. The trigger could be any such as location of the customer and the time of day purchase of products. This can be useful for generating leads and increasing sales.
Excel spreadsheets can be uploaded with customer details as CSV or TXT formats to the platform. They can exceed 40MB in size. You can also download spreadsheets that include data from third-party services.
The ability to segment your audience is another crucial characteristic. It allows you to segment your customers based on similar traits. Send relevant content to all groups, that will boost your conversion.
Moosend offers a large database of knowledge, including over 100 posts that are available on their website. It is an excellent guide for new users. It also includes a variety of videos to help you get started using the software.
Support
Moosend is an email marketing platform that provides users with an array of tools and features to enhance their marketing campaigns. It also allows users to monitor their campaigns and analyse the outcomes. Moosend provides customer service to assist users in getting the most out of their accounts.
The use of Moosend is easy to use, and the user interface is friendly to use. It also comes with a drag-and-drop editor that makes it simple and easy to create email messages. Additionally, you can select from a variety of landing page templates to ensure that they best reflect your brand.
There are a variety of options for managing the subscriber lists. To ensure that your subscribers want to receive emails from you, you have two options. This allows you to make sure that your contacts don’t get spammed with unwanted emails from marketing.
Another helpful feature is the capability to record the client’s progress and journey. You can monitor the amount of users who open your emails, and on what device they use to view them. You also can see if they have converted. The data you collect can be used to improve your strategy and make better decisions regarding the information you’ve sent out.
Furthermore, Moosend has a built-in cart abandonment tool to help customers recover sales that were lost. It can suggest products users have purchased in the past , and can also recommend increase the price of similar items to ones they currently own. It even suggests products they may not like.
Moosend also offers a knowledge foundation that covers a wide range of topics, from campaign basics to the most advanced methods to create campaigns. There are 13 categories that are used to organize content like Audience, Campaigns and Growth Tools.
You can get help with a variety of questions through live chat , email, and also through the knowledge database. Moosend provides webinars that aid users to build and grow their campaigns.
Moosend has a trial program for businesses that are just starting and aren’t joined Moosend. It’s also a good choice for entrepreneurs that aren’t certain if they’ll be happy with the software or whether it’s the right choice for their company. However, if you have any subscriber lists it’s necessary to upgrade to the paid plans.
Conclusions
Moosend the all-in-one marketing platform allows you to build high-converting campaigns for emails and landing pages. The custom-built tools it offers and its user-friendly interface make it a popular option for automated email marketing.
Drag-and-drop builders make it easy to make email messages. Templates can be modified quickly and are available with various layouts. It also lets you make email timers as well as interactive contents.
Audience segmentation allows you to differentiate leads from customers based on similar features. It allows you to deliver more relevant emails. Segmentation is an essential component of any marketing strategy. Moosend provides a variety of segmentation options, including demographics, behaviour, as well as the exact time your audience looked at the item.
It is also possible to use automated triggers that trigger emails based on the actions your subscribers take. This is a fantastic method to customize your content as well. Moosend has 32 different triggers, which makes it one of the largest email marketing services I’ve tried.
There is also a spam test that will tell you how your campaigns performs within the inbox. It helps to avoid spamming.
The customer service at Moosend is top-notch with live chat support as well as phone and email support every day of the week. In addition, it provides a variety of tools and training for novice users, including a database and lengthy webcasts.
The platform’s reports provide users with the information that you require to monitor the effectiveness of your marketing campaigns. These include open , click and unsubscribe rate as well as details on the devices and web browsers. The revenue generated by campaigns can be also viewed. These reports are beautifully designed as well as allowing you to view a click map to find out which links clicked in your emails.
Moosend comes with a comprehensive set of landing pages and subscription toolkits for building forms, including counting downs that create an urgency factor “success boost” modules, Facebook as well as Google Analytics pixel tracking, custom JavaScript, bot protection, as well as RGPD compliance. The subscriber management process is also simple.