Moosend Review
Email marketing software Moosend offers various features for businesses of any size. The interface for users is user-friendly and offers many integrations and advanced tools for segmentation.
You can also create automated triggers for subscribers to perform certain activities. These include sending a communication, changing their contact details or activating an e-commerce channel.
Features
It is an email marketing tool that comes with an array of options to help you successfully execute the campaigns you want to run. The robust automation workflows and responsive editor are both great tools to help you increase the conversion rate.
Moosend is an email-based newsletter service that automatically updates content based on specific URLs as well as RSS feeds. It’s straightforward to send out email blasts with latest product information or content. Also, it includes a spam test and conditional blocks for better subscribers’ engagement.
The Moosend email campaign editor is easy to use and comes with the drag-and-drop builder that lets you create emails using a range of components. They include text boxes, images, buttons, article as well as spacers to add space between components. The editor also has an area for design, with features to help make your email stick out.
A tool allows you to create clones of layouts, or save these layouts for later use. This can be used to make footers and headers that you can reuse for other emails. Moosend templates are full of great features, such as the shadow, or even a spot for the background picture.
The reports on your campaign provide important data on how your campaigns are performing with regard to open and click rates as well as bounce and unsubscribe rate, location data and the click heat map. The reports also provide information about what devices and browsers examine your email notifications.
Moosend lets you create segments of your email list which then allows you to send various emails to each segment. This is a crucial step to create more pertinent and personalized emails. This is especially beneficial if you’re looking to boost your email deliverability and reduce expenses by cutting down on the volume of emails you send.
You can also download an array of templates for email via the Moosend editor that will help you get started with your marketing campaign. The templates are designed to fit the style and look of your brand. They’re compatible with the majority of popular email programs. This is beneficial because it allows you to maintain consistent messages across all your subscribers.
You can also create infinite custom fields with Moosend that you can use to personalize your emails. This feature will ensure that your customers are getting personalized emails based upon their interests, preferences, and behavior. The feature is able to segment your email lists which allows you to create custom emails marketing campaigns for every group, and boost the ROI.
Pricing
Moosend is an email marketing platform that offers pro features at an entry-level price. This is a great option for entrepreneurs with small businesses needing an automated email platform.
Although Moosend can be extremely user-friendly however small-scale businesses could be unable to grow their business. These limitations include a lack of templates for email, a lack of testing with multiple variables, as well as limited social media post scheduling.
It is essential to use software that can deliver your messages to your recipients, and sends them at high rates of delivery in order to be successful with email marketing. You need an email program that follows the most efficient methods of delivery.
Increase your reach by sending specific messages with a domain that is customized and not linking to spammy sites. But, certain systems are not able to perform as well on our tests of deliverability. Moosend does not have the highest score, nevertheless, it adheres to the best practices for email marketing.
Moosend’s dashboard displays key data on your campaign. This includes numbers of subscribers, broadcasts planned and broadcasts that have already been broadcast. The dashboard also displays data on your target audience along with a click map to aid in tracking clicks.
It is also possible to create trigger emails that are triggered by events or behavior. They can trigger anything from product purchases to the location of a client or even the time of the day. The triggers you choose to use can help bring leads to your business or boost sales.
You are able to upload Excel spreadsheets which contain customer information in CSV or TXT format to the platform. These files can have as much as 40MB. Spreadsheets with the data of third party applications are also able to be transferred.
Another important feature is audience segmentation, which permits you to split your customers into groups according to shared characteristic. Send relevant content to each group to increase conversion.
Moosend offers a large database of knowledge, including more than 100 pieces of information accessible on their site. It’s a great source for beginners and has many videos that will aid you to get familiar with the software.
Support
Moosend the email marketing platform , provides its users with an array of features and tools which can be utilized to enhance their campaigns. You are also able to monitor your campaigns as well as analyze performance. Moosend gives support to its customers to ensure that they get the best out of their accounts.
The user interface of Moosend and its user-friendly interface make it simple to use. It also features the drag-and-drop editor, which makes it easy to design emails. There are a range of templates for email and landing pages, so you can choose which one best suits your brand.
There are many choices to manage subscriber lists. To ensure that your subscribers would like to receive emails from you You have two options. This lets you make sure that your contacts don’t get spammed with unwanted marketing messages.
You may also monitor clients’ journeys to your site and update them regularly. You can track how many instances people have opened your emails as well as the devices they’re using to view them, as well as whether they’ve converted. This information is used to determine patterns and trends, adjust your strategies, and make more informed choices about the kind of content you’re sending out.
Furthermore, Moosend has a built-in cart abandonment feature that can help you recover lost sales. It will suggest items which were bought by subscribers before, recommend offer upsell products similar to the ones they purchased, or suggest other products that customers might not be keen on before.
Moosend has a huge knowledge base, covering all things from basics in campaign design to more advanced methods for creating campaigns. It is divided into 13 distinct categories including the following: Campaigns, Audience, Growth Tools, Automation, and much more.
Email, live chat and Knowledge Base are all methods to receive help for various questions. Moosend also offers webinars to assist users in building and expanding their marketing campaigns.
Moosend provides a no-cost option for companies that are starting out and have not yet signed up. This is also an excellent alternative for entrepreneurs who don’t know if they’ll enjoy the software or whether it’s suitable for their particular business. If you already have subscriber lists, you’ll need to upgrade to the premium plan.
Conclusions
Moosend is an all-in-one marketing platform allows you to create high-converting emails campaigns and landing pages. Its customizable tools and easy-to-use interface makes it an excellent option for automated email marketing.
Drag-and drop builders help to design emails. Templates can be modified quickly and are available with various layouts. It also allows you to develop dynamic emails as well as timers.
Audience segmentation allows you to distinguish leads and customers using similar traits. It allows you to send more targeted messages. It’s an integral component of any marketing strategy. Moosend offers a wide range of segmentation options, including the demographics of your audience, their behavior, and even when people were looking at the item.
Additionally, you can use automation triggers to trigger email campaigns based on activities your subscribers perform. They can be an excellent method to customize content. Moosend offers 32 triggers making one of my most-loved email marketing tools.
It also has the ability to test for spam that can let you know how your campaign performs in the inbox. This will help you stay clear of spam.
The customer service at Moosend is top-notch and offers live chat, phone and email help 7 days a week. In addition, it provides a variety of tools and tutorials for new users, including a database and longer webcasts.
The platform’s reports provide all details you need to keep track of your campaigns including open rates, clicks Unsubscribe rate, clicks, information about devices, browsers, as well as geolocations, and the revenues generated through your campaigns. The reports are nicely designed and allow you to look up a click map and determine which hyperlinks were clicked in your emails.
Moosend offers a comprehensive suite of landing pages and subscriber forms creation tools. It includes countdowns that create urgency, success booster modules, Facebook and Google Analytics pixel trackers, custom JavaScript and bot protection. Subscriber management is easy too.