Moosend Review
The Moosend email marketing software that comes with plenty of features for businesses regardless of size. It has a friendly UI, a wide range of integrations and advanced segmentation tools and more.
Additionally, it allows you to build automations that will trigger whenever users perform specific actions. This could include sending them a message and changing their email address or activating an e-commerce channel.
Features
Email marketing software Moosend offers numerous features to assist you with efficient campaigns. The software’s robust automated workflows as well as its responsive editor are both great features that can help boost the conversion rate.
Moosend is an email-based newsletter service that is automatically updated with content based on specific URLs and RSS feeds. This allows you to make email blasts featuring up-to-date information on products and the latest content. This is a combination of the ability to check for spam and conditionsal blocks for better subscriber engagement.
The Moosend email campaign editor is simple to use, and has the drag-and-drop builder that lets you create emails that contain a wide range of elements. The editor lets you include padding between your elements with spacers, which allow you to place pictures, text as well as buttons into various boxes. There are also tools inside the design section of editors to help make your email standout.
A tool allows you to create clones of layouts, or save these layouts for later use. You can use this to make footers and headers that you can reuse for other emails. The templates from Moosend also include nice design elements like a shadow and a position to an image that is background.
Its campaign reports provide key details about how your campaigns are performing in terms of the rate of clicks and open rates Unsubscribe and bounce rates locations, as well as the click heat map. The report also includes data on how your emails can be viewed by different devices and browsers.
Moosend can also allow you to separate your lists of email addresses and send different campaigns to the various groups. This lets you create specific and targeted emails. This is especially important when you want to boost email delivery or reduce costs by reducing send volume.
You can also download various email templates via the Moosend editor to help you get started with your marketing campaigns. These templates are made to be compatible with the brand’s appearance and style. They’re also compatible with all major email programs This is a positive option as it helps you maintain a consistent message to your customers.
The Moosend platform also lets you build an unlimited number of custom data fields that you can use for personalization purposes. Send targeted messages via email to your customers in accordance with the preferences and interests of every customer. The feature is able to separate your emails, allowing you to tailor emails marketing campaigns for each group and increase return on investment.
Pricing
Moosend is an email marketing platform that comes with advanced features, can be purchased at a low cost. This is a great option for entrepreneurs with small businesses who require an email automation platform.
Even though Moosend can be extremely user-friendly however small-scale businesses could find it difficult to expand the scope of their operation. This includes the absence of emails templates, as well as the testing with multiple variables. There is also limited time for posting social media content.
To be successful within the world of email marketing You need an email marketing software which can send your messages into the recipient’s inboxes, and also deliver them at a high rate of delivery. It is essential to pick an email system that follows best practices for delivery.
Increase your reach by sending targeted messages, by using a custom domain, and refraining from linking to spammy sites. Some systems, however, are not able to perform as well on our tests of deliverability. Moosend does not have the best score, however it follows email marketing best practices.
The dashboard of Moosend shows important information regarding the campaign, including subscriber counts, broadcasts planned and past broadcasts. It also shows data on your target audience and an interactive map of clicks to assist you in tracking clicks.
Emails that trigger by certain actions and events are able to be made trigger emails. These triggers can be anything from product purchases to the customer’s location, or time of day. These triggers can help you create leads and increase sales.
It allows you to upload spreadsheets with data about your clients as CSV or TXT formats. The files could be up to 40MB in size. Spreadsheets with data from third party services are also able to be stored.
A further important aspect is audience segmentation. It lets you divide your customers in groups based on common characteristic. Send relevant content to every group which will increase your conversions.
Moosend has a vast database of knowledge, including more than 100 pieces of information that are available on their website. It is an excellent guide for new users. It also offers a wealth of instructional videos to assist you in getting started with the program.
Support
Moosend is an email marketing platform that provides users with an array of tools and functions to improve their campaigns. It also allows you to track your campaigns, and analyze the outcomes. Moosend also offers customer support to ensure users get maximum value from their accounts.
Using Moosend is easy to do, and its interface is easy to navigate. The platform also has an editor for drag and drop that makes it quick and simple to make emails. You can also choose from a range of landing page templates so that it is the best match for your branding.
You have many choices for managing your list of subscribers. Create a new list each time someone fills out the form. Or, you can use a double opt-in to be sure that the people you’ve added to your list really want to get the emails you send them. This is a fantastic option to ensure that you’re not sending out marketing messages they don’t want.
It is also possible to track your client journeys and ensure they are kept up-to-date. You can track how many times people open your emails, what devices they’re using to view the emails, and whether or not they’ve reacted. The data you collect can be used to enhance your strategies and make better decisions regarding the information you’ve sent out.
Moosend is also a cart abandonment tool, which will help you recuperate sales that were lost. The tool can recommend products users have purchased in the past , and can also recommend sell similar products they currently own. The tool can even suggest products customers might not be interested in.
Moosend provides a comprehensive knowledge base that covers a broad range of topics, from campaign basics to advanced techniques to create campaigns. There are 13 categories that arrange the information, including Campaigns, Audience and Growth Tools.
It is possible to get assistance with many questions using live chat , email, as well as through the knowledge database. Moosend has also announced a series of webinars that teach users how to build campaigns and grow their businesses.
Moosend comes with a trial plan that’s great to businesses just beginning and do not have any subscribers yet. It’s also a good alternative for entrepreneurs who aren’t sure they’ll like the application or whether it’s suitable for their particular business. If you have subscribers lists you will need to upgrade to the premium version.
Conclusions
Moosend is a complete marketing platform that lets you develop high-converting email marketing campaigns including landing pages and automated workflows. The custom-built tools it offers and its user-friendly interface make it a popular choice for email marketing automation.
Using the tool’s drag-and-drop builder, you can create emails quickly and efficiently. Templates can be modified easily and come with various layouts. You can also make email timers as well as dynamic content.
Audience segmentation helps you separate leads and customers based on shared features, and allows you to target them with more personalized messages. This segmentation is a key part of any marketing plan. Moosend offers a wide range of options for segmentation, such as the demographics of your audience, their behavior, as well as the exact time the audience was looking at the product.
Automated triggers are a great way to deliver emails activated by the actions of your customers. They are an excellent option to tailor your content as well. Moosend comes with 32 triggers available, making it one of the most complete emails I’ve ever tried.
Another feature that is great is the spam test, which tells you how your marketing campaign is performing within the inbox. It helps to avoid spamming.
Customer support at Moosend is exceptional and offers live chat, phone and email help all week long. In addition, it provides a variety of tools as well as tutorials for users who are new to the platform, including a database and lengthy webcasts.
The reports from the platform supply users with the information that you require to keep track of your campaigns. It includes the number of clicks, open rates and unsubscribes rates, as well as information on browsers and devices. Revenue generated by campaigns can also be viewed. They are well-designed and allow you to look up a click map and find out which links opened in your email messages.
Moosend is a complete range of landing pages and subscription forms building tools. It has countdowns to generate urgency, success boosting components, Facebook and Google Analytics Pixel trackers, as well as custom JavaScript as well as bot security. The subscriber management process is also simple.