Moosend Review
Email marketing software Moosend offers numerous features that can benefit companies of all sizes. It has a friendly UI and a variety of integrations, advanced segmentation tools and more.
Additionally, you can create automatic triggers for subscribers to perform certain actions. For example, sending a text message, changing their contact details or triggering an e-commerce funnel.
Features
Email marketing software Moosend offers numerous features to aid you in executing efficient campaigns. The robust automated workflows as well as its responsive editor are two great features that can help boost conversions.
Moosend is an email-based newsletter service that automatically updates the content according to specific URLs and RSS feeds. It’s easy to design email blasts that contain up-to-date information on products and the latest content. It also includes a spam test and conditionsal blocks that help improve subscriber engagement.
The Moosend email editor is user-friendly and includes the drag-and-drop builder that lets you create emails using a range of components. It is possible to add padding between the elements using spacers that permit you to insert pictures, text and buttons within different boxes. Editors also have an area for design, with features to help make your email stand out.
The tool lets you clone layouts or save these layouts for later use. This can be useful for creating banners, headers and footers so you can reuse them on different email messages. Moosend’s templates also have some nice design elements like a shadow and a position for your background picture.
Reports on campaigns provide crucial data on how well your marketing campaigns are doing in terms of open and click rates, bounce and unsubscribe rates as well as location information and click heat maps. It also provides data on how your emails can be viewed by different platforms and on different browsers.
Moosend allows you to create segments within your email lists which then allows you to send various emails to every segment. This is crucial towards creating relevant and personal email messages. It’s especially useful if you’re trying to improve your email deliverability and reduce costs by lowering send volume.
It is also possible to download an array of templates for email through the Moosend editor to help you get started with your marketing campaign. These templates have been designed to complement the style and look of the brand you’re using. They’re compatible with the majority of popular email programs. This is wonderful as it lets you ensure consistent content for all your clients.
Additionally, Moosend lets you create an unlimited number of custom data fields which you can utilize for personalization purposes. You can send targeted emails to your clients based on the interests and preferences of every customer. This feature can help you create lists that are segmented so that you can tailor email marketing campaigns to each group’s needs and improve the ROI of your campaigns.
Pricing
Moosend can be described as an email-marketing tool with professional-grade features offered at an entry-level price. It’s the ideal option for small businesses who need an email automation tool.
While Moosend is very easy to make use of, it comes with some limitations that can cause difficulties for small-sized businesses to expand their operations. These include the lack of email templates and multivariate testing. It also has a limited scheduling for social media posts.
In order to succeed in the email marketing industry You need an email marketing software that can deliver your emails into the recipient’s inboxes, and also deliver them at the speed that is most effective. This means that you need select an email platform that adheres to best practices for the delivery of your emails.
There are many ways to increase deliverability, including creating targeted marketing campaigns, using a custom domain, and avoiding spammy links. Some systems, however, do not perform well on our tests of deliverability. Moosend isn’t a top score but does adhere to email marketing best practices.
The dashboard of Moosend shows important information regarding your campaign such as subscriber figures as well as broadcasts scheduled and previous broadcasts. It also provides information on the audience you are targeting and the click map, which helps you track link clicks.
You can also develop trigger emails which are triggered by events or behavior. This could be any trigger, from customer location or time of day, to product purchases. The triggers you choose to use can help generate leads or increase sales.
You are able to upload Excel spreadsheets which contain customer information with CSV or TXT formats to the platform. These files can be as large as 40MB. Additionally, you can send spreadsheets with the data of third-party applications.
Another important feature is audience segmentation. It allows you to divide your subscribers into groups based on shared characteristic. This allows you to deliver more relevant material to different groups and increase the number of conversions.
Moosend has a vast knowledge base, with over 100 posts that are available on their website. It is an excellent resource for new users, and it has plenty of instructional videos that will show you how to begin using the software.
Help
Moosend the email marketing platform , provides its users with a variety of tools and features that can be used to boost their campaigns. It also allows users to keep track of their campaigns, and then analyze the outcomes. Moosend is also able to provide customer support to assist users in getting the most out of their accounts.
Moosend’s user interface and simplicity of use makes it simple to use. It also comes with a drag-and-drop editor which makes it fast and simple to make email messages. It also has a variety of templates for email and landing page designs to choose the one that best fits the style of your company.
There are many choices for managing subscriber lists. Create a new list each time someone fills out a form, or it’s possible to use a double opt-in to be sure that the people you’ve added to your list are actually interested in receiving your emails. This lets you make sure that your contacts don’t get spammed with unwanted emails from marketing.
Another useful feature is the capability to record the client’s progress and journey. You can track the number of people viewing your email and the device they use to view them. It also lets you know whether they’ve converted. The data you collect can be used to enhance your strategies and make better decisions regarding the information you’ve sent out.
Additionally, Moosend has a built-in cart abandonment tool that helps to recover sales lost. It is able to suggest items that subscribers purchased before, recommend offer upsell products similar to the ones they have purchased, and suggest other products that may not be interested in before.
Moosend offers a vast collection of knowledge, covering all aspects of campaign management, from the basics to more advanced methods for creating campaigns. The information is categorised into thirteen different categories that include campaigns, audience, growth Automation, Tools and more.
Help is available for a variety of questions through live chat and email, and also through the knowledge database. Moosend provides webinars that aid users to build and grow the reach of their marketing.
Moosend comes with a trial plan that is ideal for companies that are only starting out and don’t have any subscribers yet. It’s also a good choice for entrepreneurs who aren’t sure they’ll like the program or if it’s the right choice for their company. However, if you have any subscriber lists it’s necessary to upgrade to a paid plans.
Conclusions
Moosend is a one-stop marketing tool that allows you to create high-converting emails as well as landing pages, and automate workflows. Its custom tools and user-friendly interface make it a top-rated option for automated email marketing.
Utilizing the drag-and-drop tool it is possible to design easy-to-use email campaigns. The templates can be customized quickly and are available with a variety of designs. They also allow you to design email timers, and create dynamic contents.
Audience segmentation allows you to separate leads and customers by similar characteristics. This allows you to send more targeted email messages. Segmentation is an essential part of any marketing plan. Moosend provides a variety of different segments like the behavior of your customers and their demographics. It also tracks how often your customers looked at a particular product.
Additionally, you can use automation triggers to trigger emails in response to behaviors your customers take. They are an excellent option to tailor your messages as well. Moosend comes with 32 triggers available, making it among the most complete email marketing services I’ve tried.
A further great benefit is the spam test, which tells you how well your campaign will perform on the inside of your inbox. It helps to avoid spamming.
The customer service at Moosend is top-notch and offers live chat assistance via phone or email 7 days a week. In addition, it offers a wealth of resources as well as tutorials for users who are new to the platform, including a database and longer webcasts.
Reports from the platform provide users with the data you need for monitoring your campaigns. These include open , click and unsubscribes rates, as well as data on devices and browsers. Profits generated through campaigns can also be viewed. Click maps can be viewed for the emails that were read and clicked.
Moosend provides a full suite of landing pages and subscription forms building tools. It has countdowns to generate urgency, success boosting modules, Facebook and Google Analytics Pixel trackers, as well as customized JavaScript as well as bot security. The subscriber management process is also simple.