Moosend Review
Moosend is an email marketing tool that offers plenty of features for businesses regardless of size. It has a friendly UI, a wide range of integrations, advanced segmentation tools and more.
You can also create automated triggers when subscribers do certain steps. This could include sending them a message and changing their email address or activating an e-commerce channel.
These are the features
The software for marketing via email Moosend has several features that can help you execute effective campaigns. Its robust email editor and robust automated workflows are excellent tools that will help drive the conversion rate of your campaigns.
Moosend offers an email newsletter service that is automatically updated with the content according to specific URLs as well as RSS feeds. It’s easy to send mailers with up-to-date details about the product or blog articles. Additionally, the program contains a spam checker and conditional blocks for better subscribers’ engagement.
The Moosend editor for emails can be used with ease and comes with a drag-and-drop editor that lets you make emails by utilizing a range of components. It is possible to add padding between the elements with spacers, which permit you to insert text, images as well as buttons into different boxes. There are also tools in the editor’s design section to assist in making your emails stand out.
The tool lets you duplicate layouts and save them. This can be useful for creating banners, headers and footers so you can reuse them on different email messages. Moosend’s templates also have some nice design elements like an image shadow or a place for an image that is background.
Its campaign reports provide key details about how well your marketing campaigns are doing with regard to opening and click rates Unsubscribe and bounce rates locations, as well as click heat maps. The report also includes details about how your email messages are viewed on different devices and browsers.
Moosend also allows you to separate your lists of email addresses and create different email campaigns for each group. This lets you create more personalized and relevant emails. This is crucial when you want to increase email delivery and decrease costs through lower send volume.
The Moosend editor comes with an assortment of pre-designed emails that you could utilize to launch your email campaigns. They’re designed to fit the brand’s design and appearance. They’re also compatible with all major email programs, which is a good feature as it will help you maintain a consistent message throughout your subscriber base.
There is also the option of creating infinite custom fields with the Moosend platform that can be used to personalize your emails. This will make sure that your clients receive personalized emails based upon their interests, preferences, and behavior. It will also allow you to sort your list to allow you to tailor email marketing campaigns to specific groups’ needs, and boost the ROI of your campaigns.
Pricing
Moosend is an email marketing platform that offers pro features at the price of entry level. It’s a great choice for businesses with a small budget who require an email automation tool.
Although Moosend is extremely easy to make use of, it comes with some limitations that can make it hard for small-sized businesses to expand their businesses. These limitations include a lack of templates for emails, the absence of multivariate testing, and limitations on social media posting scheduling.
In order to succeed in the field of email marketing You need an email marketing software which can send your messages to the inboxes of recipients and then send them out at a high rate of delivery. It is essential to use an email software that adheres to best delivery practices.
You can increase your deliverability through sending out targeted emails, by using a custom domain, and refraining from connecting to sites that are spammy. There are some systems that don’t do well when we test their delivery ability. Moosend isn’t a top score but does adhere to guidelines for email marketing.
Moosend’s dashboard displays key data about your campaign, including subscriber counts, planned broadcasts and previous broadcasts. The dashboard also displays data about your audience, along with an interactive map of clicks to help you track clicks.
Sending emails which trigger by certain events and behavior are able to be made trigger emails. The trigger could be any such as location of the customer and time of day to product purchases. This trigger can be used to bring leads to your business or boost sales.
Excel spreadsheets can be uploaded with customer details as CSV or TXT format to the platform. They can be as large as 40MB. Additionally, you can download spreadsheets that include data from third-party services.
Another crucial feature is audience segmentation, which permits you to split your clients in groups based on common characteristic. It is possible to send relevant content to all groups, to increase conversion.
Moosend also has a large knowledge base that includes more than 100 content on its site. This is a great guide for novice users with a wealth of videos to show you how to get started with the software.
Assistance
Moosend the online marketing tool, supplies users with a variety of tools and functions which can be utilized to boost their campaigns. Users can also monitor their campaigns and analyse the results. Moosend also offers customer support to ensure users get the most out of their accounts.
Moosend’s user interface and ease of use make it simple to navigate. It also comes with an editor for drag and drop that makes it simple and simple to design emails. Additionally, you can select among a wide selection of templates for landing pages so that you can best fit your brand.
There are a variety of options for managing subscribers lists. Create a new list every whenever someone fills out an application, or you could use a double opt-in to be sure that the people you’ve added to your list really want to get emails from you. This is an excellent option to ensure that you’re not spamming people with emails that they do not want to receive.
You may also monitor clients’ journeys to your site and update them regularly. You can monitor how many instances people have opened your emails, what devices they’re using to view the emails, and whether or not they’ve converted. These data points will help you identify trends, improve your strategies, and make more informed decision about what type of content that you’re sending.
In addition, Moosend has a built-in cart abandonment tool to help to recover sales lost. The tool can recommend products that customers have bought previously and also suggest increase the price of similar items to ones they have already purchased. It even suggests products that they might not want to purchase.
Moosend provides a comprehensive knowledge base that covers a broad spectrum of subjects including campaign basics, to advanced techniques for creating campaigns. The 13 categories arrange the information, including Campaigns, Audience and Tools for Growth.
It is possible to get assistance with various questions via chat or email in addition to the knowledge database. Moosend provides webinars that help users build and expand their campaigns.
Moosend also includes a free plan, which is useful to businesses just starting out and don’t have any customers as of yet. It’s also a good alternative for entrepreneurs who aren’t sure they’ll like the program or if it’s the right choice for their company. But, if you’re on subscribers on your list, you’ll have to upgrade to a paid plan.
Conclusions
Moosend is a one-stop marketing platform that lets you develop high-converting email marketing campaigns as well as landing pages, and automate workflows. The platform’s unique tools and user-friendly interface make it an excellent option for automation of marketing emails.
Using the tool’s drag-and-drop builder it is possible to design email campaigns quickly and easily. Its templates are easy to modify and provide a variety of different layouts. It also lets you make email timers as well as interactive contents.
Audience segmentation allows you to differentiate leads from customers by sharing traits, which allows you to send them targeted email messages. It is a crucial component of any marketing strategy. Moosend has a broad range of segmentsation options. These include characteristics, demographics and even the time that people were looking at the product.
Automated triggers are a great way to deliver emails triggered by the actions of your customers. This is a great way to personalize the content. Moosend offers 32 triggers that makes it one of my favorite emails marketing software.
Another feature that is great is the spam test, which tells you how well your campaign is performing on the inside of your inbox. It helps to avoid emailing spammers.
Moosend provides excellent customer support that includes live chat, phone and email support that is available all hours of the day. It also offers a wealth of resources as well as tutorials for users who are new to the platform, including a database and lengthy webinars.
Reports from the platform provide you with all of the necessary information for monitoring your campaigns. This includes open , click and unsubscribe rate as well as details on the devices and web browsers. The revenue generated by campaigns can be also viewed. It is possible to view click maps to show which emails were opened and clicked.
Moosend has a robust suite of subscription and landing page toolkits for building forms, including countdowns for creating the sense of urgency “success boost” modules, Facebook and Google Analytics pixel tracking, customizable JavaScript as well as bot protection and RGPD compliance. Subscriber management is also simple.