Moosend Review
Email marketing software Moosend offers many features to help enterprises of any size. It has a friendly UI and a variety of integrations, sophisticated segmentation tools, and much more.
It also allows you to build automations that will trigger whenever customers perform certain actions. Send them a text message, change the contact details of subscribers, or even initiate an ecommerce funnel.
Features
The Moosend email marketing tool that comes with an extensive list of features to assist you in executing your marketing campaigns. The software’s robust automation workflows and responsive editor are both great tools to help you increase conversions.
Moosend is an email-based newsletter service that is automatically updated with information based on certain URLs as well as RSS feeds. This allows you to make email blasts featuring current information about the product and latest posts. Also, it comes with a spam test as well as conditional blocks for better customer engagement.
Its Moosend editor for email campaigns is simple to use and features a drag-and-drop builder, which allows you to build emails with a array of different elements. It is possible to create padding between elements by using spacers. These permit you to insert the text, images as well as buttons into various boxes. You can also find tools within the design section of editors to assist in making your emails stand out.
Another cool feature is the tool that lets you copy and save layouts, items and other elements. It is possible to make headers and footers you can reuse for other emails. Moosend templates include some fantastic design elements such as a shadow or a place to place the background image.
Its campaign reports provide key data on how well your marketing campaigns are doing, including open and click rates, bounce and unsubscribe rates locations, as well as the click heat map. The report also includes information about how your emails appear on various devices and browsers.
Moosend allows you to make segments in your email list which then allows you to send various emails to every segment. This is crucial in creating more relevant and custom-designed emails. It’s particularly useful when you’re seeking to increase your email deliverability and reduce expenses by cutting down on the volume of emails you send.
You can also download a variety of email templates through the Moosend editor that will help you get started with your marketing campaigns. They’re made to be compatible with the brand’s look and feel. They’re compatible with all major email applications, which is a good thing as it can help keep your messages consistent throughout your subscriber base.
It is possible to create infinite custom fields with Moosend that you can use to personalize your emails. This option will guarantee that your clients receive targeted emails based on their preferences, interests and behaviors. The feature is able to separate your emails and allow you to customize your marketing messages to every group, and boost return on investment.
Pricing
Moosend, an email marketing platform that comes with advanced capabilities, is offered for a reasonable price. It’s a great choice for smaller businesses that require an automation system for their email marketing.
Even though Moosend can be extremely user-friendly, small businesses may be unable to grow their operations. This includes the absence of emails templates, as well as the multivariate testing. There is also limited scheduling for social media posts.
If you want to be successful in the email marketing industry You need an email marketing software which can send your messages into recipient inboxes and deliver them at the speed that is most effective. This means that you need to pick an email system that follows best practices for deliverability.
There are a variety of ways to boost deliverability. Some of them include creating targeted marketing campaigns, using a custom domain, and eviting links that are spammy. Certain systems fail in our tests of deliveryability. Moosend does not have the highest score, nevertheless, it adheres to guidelines for marketing via email.
The dashboard in Moosend shows important information regarding your campaign such as subscriber figures as well as broadcasts scheduled and previous broadcasts. It also provides information on the audience you are targeting and a click map that helps you track link clicks.
It is also possible to develop trigger emails which are linked to specific events or behaviors. It could be anything that is triggered by location, location of the client or time of day, to the purchase of a product. This trigger can be used to bring leads to your business or boost sales.
Excel spreadsheets can be uploaded which contain customer information with CSV or TXT formats onto the platform. The files may exceed 40MB in size. Excel spreadsheets that contain information from third-party services can be stored.
Another important feature is audience segmentation. It lets you divide your clients into groups according to shared characteristics. Send relevant content to each group that will boost your conversion.
Moosend offers a large database of knowledge, including more than 100 articles that are available on their website. This is an ideal source for beginners as well as a lot of videos on how to begin using the application.
Assistance
Moosend, an online marketing tool, supplies users with various tools and features that allow them to improve their marketing campaigns. You are also able to monitor your campaigns and analyse the performance. Moosend provides support to customers to ensure that they benefit the most from their accounts.
Moosend’s user interface and user-friendly interface make it simple to navigate. The platform also has a drag-and-drop editor which makes it fast and simple to make emails. It also has a variety of templates for emails and landing page designs to choose the one that best fits your business.
There are a variety of options for managing your subscriber list. In order to make sure that your clients are interested in receiving your email messages There are two choices. This is a great method to make sure your contacts aren’t bombarded with advertising messages that they’re not interested in.
Another useful feature is the capability to record and monitor client journeys. You can monitor how many instances people have opened your emails and what device they’re using to open them, and whether they’ve changed their preferences. The data you collect can be used to enhance your strategies and take better decisions about your content you’re sending out.
Furthermore, Moosend has a built-in cart abandonment tool that helps to recover sales lost. It will suggest items which were bought by subscribers in the past, sell similar products to those they purchased, or recommend other items that customers might not be at all.
Moosend provides a comprehensive collection of knowledge, covering everything from basic campaign techniques to more advanced methods for creating campaigns. There are 13 categories to organize the content, including Campaigns, Audience and Growth Tools.
Help is available for many questions using chat or email in addition to the knowledge base. Moosend is also launching an online series of webinars which will teach customers how to create campaigns, and expand their businesses.
Moosend also includes a free plan that is ideal to businesses just starting out and don’t have any customers as of yet. The plan can also be beneficial for entrepreneurs who don’t know whether they’ll like it or if they are the best fit for them. If you have subscribers lists, you’ll need to upgrade to the premium subscription.
Conclusions
Moosend is an all-in-one marketing software, lets you build high-converting campaigns for emails and landing pages. The custom-built tools it offers and its user-friendly interface make it a popular choice for email marketing automation.
Drag-and-drop builders make it easy to create emails. The templates are simple to customize and offer various layout options. It also allows you to make dynamic emails and timers.
Audience segmentation lets you separate leads and customers by similar characteristics. This allows you to send more targeted messages. It’s an integral part of any marketing strategy. Moosend provides a variety of segments, such as behaviour and demographics. It also tracks how often your customers looked at a particular product.
Automation triggers are used to send emails that are initiated by actions taken by your subscribers. They can be an excellent way to personalize the content. Moosend offers 32 triggers, which makes it one of my favorite toolboxes for marketing via email.
A further great benefit is the spam test, which tells the user how your email campaign is performing on the inside of your inbox. This will help you stay clear of spam.
Moosend’s customer support is excellent, offering live chat assistance via phone or email every day of the week. The site also provides tutorials and numerous resources for novice users. This includes a large library of information and long webinars.
The platform’s reports provide all information you require to keep track of your campaigns such as open rates, clicks, unsubscribe rate, data on devices, browsers and geolocations as well as the amount of the revenue that your campaigns generate. They are well-designed, and you can also see a map of clicks to find out which links clicked in your emails.
Moosend offers a full suite of landing pages and subscription forms tools. It includes countdowns for creating urgency “success booster” modules. Facebook and Google Analytics pixel tracking, customized JavaScript, bot protection, and RGPD conformance. The management of subscribers is a breeze, too.