Moosend Review
Email marketing software Moosend comes with many features to help businesses of any size. It has a friendly UI, a wide range of integrations, sophisticated segmentation tools and many more.
It also allows you to create automations that trigger when subscribers perform certain actions. These include sending a communication and changing their email address or activating an e-commerce channel.
Features
The software for marketing via email Moosend has many features that will assist you with efficient campaigns. The robust automated workflows as well as its responsive editor are two powerful tools that will help increase the conversion rate.
Moosend is an email-based newsletter service that updates information based on certain URLs and RSS feeds. It’s simple to send emails with the latest product information or posts. This is a combination of the ability to check for spam and conditional blocks that increase subscriber engagement.
The Moosend email campaign editor is easy to use and comes with a drag and drop builder that lets you create emails using a range of components. These include text boxes, images, buttons, article, and spacers for adding padding between elements. There are also tools in the editor’s design section that help make your email standout.
This tool can be used to create clones of layouts, or save them. You can use this to create footers and headers that you can reuse for other emails. These templates include nice design elements like a shadow and a position of your background picture.
Reports on campaigns provide crucial details about how your campaigns are performing in terms of open and click rates Unsubscribe and bounce rates, location data and click heat maps. Also, it provides information on the way different devices and browsers look at your emails.
Moosend allows you to create segments of your email list which then allows you to send various emails to each segment. This is an important step in creating more relevant and personalized emails. This is especially important in the case of trying to increase email delivery and cut costs with lower volumes.
It is also possible to download a variety of email templates through the Moosend editor that will help you get started with your marketing campaigns. These templates have been designed to complement the look and feel of your brand. They’re compatible with the majority of popular email programs. This is beneficial because it allows you to maintain consistent messages for all your clients.
The Moosend platform also lets you make an unlimited amount of custom data fields to use to tailor your messages. Send targeted messages via email to your customers in accordance with the interests and preferences of every customer. This feature could be utilized to segment your email lists which allows you to create custom your marketing messages to each group and increase the ROI.
Pricing
Moosend is an email marketing platform that comes with advanced features, is available at an affordable price. This is a great option for entrepreneurs with small businesses needing an automated email platform.
While Moosend is extremely easy to utilize, it has certain limitations which can make it hard for small businesses to grow their operations. This includes the absence of email templates and testing with multiple variables. There is also limited schedule for posts on social media.
You need software that delivers your email to recipients and allows them to send it in high volumes of speed in order to achieve success with email marketing. It is essential choose an email program which follows the best practices in the delivery of your emails.
You can increase your deliverability by sending specific messages with a domain that is customized as well as not sending links to spammy websites. Some systems don’t perform well when we test their delivery ability. Moosend does not have the highest score, but it does follow email marketing best practices.
The dashboard of Moosend displays important information on your campaign. This includes numbers of subscribers, broadcasts planned as well as previous broadcasts. It also provides information on your audience and a click map that helps to track clicks on links.
Emails that trigger by certain behaviors and situations are able to be made trigger emails. This could be any trigger such as location of the customer and time of day to the purchase of a product. It can be helpful in generating leads and increasing sales.
The platform lets you create spreadsheets that contain data on your customers as CSV and TXT file formats. They can exceed 40MB in size. You can also send spreadsheets with the data of third-party applications.
Audience segmentation is a crucial aspect. This allows you to classify your users based on similar characteristics. Send relevant content to every group which will increase your conversions.
Moosend also has a large knowledge base with over 100 posts on their website. It is an excellent resource for novice users and offers a wealth of instructional videos to assist you in getting started with the program.
Assistance
Moosend is an email marketing platform provides users with various tools and features that can be used to enhance their campaigns. Additionally, it allows users to track their campaigns and analyze the results. Moosend also offers customer support to assist users in getting maximum value from their accounts.
Moosend’s user interface and ease of use make it simple to use. Additionally, it has an editor that you can drag and drop, which makes it easy to design email messages. It also has a variety of email templates and landing page designs to choose the one that best fits your business.
There are many choices for managing the subscriber lists. In order to make sure that your clients would like to receive your email messages You have two options. This allows you to make sure your subscribers don’t get spammed with unwanted advertising messages.
It is also possible to track your clients’ journeys to your site and ensure they are kept up-to-date. This lets you observe the number of recipients who open your emails, and on what device they use to view them. You also can see whether they’ve converted. This information can be used to tweak your approach and make better decisions regarding the information you’ve sent out.
Moosend is also a cart abandonment tool, which can help you to make up for lost sales. It can suggest products subscribers have purchased in the past , and can also recommend upsell similar products to those they currently own. The tool can even suggest products they may not want to purchase.
Moosend provides a comprehensive information base that covers all aspects of campaign management, from the basics and more sophisticated methods of creating campaigns. The content is organized in thirteen different categories that include the following: Campaigns, Audience, Growth Automation, Tools and much more.
It is possible to get assistance with many questions using live chat , email, and also through the knowledge base. Moosend is also launching an online series of webinars which will teach customers how to create campaigns and grow their businesses.
Moosend also includes a free plan that is ideal for businesses that are just starting out and don’t have subscribers as of at the moment. It’s also a great choice for entrepreneurs who don’t know if they’ll enjoy the program or if it’s suitable for their particular business. If you have already subscriber lists, you’ll need for you to switch to the Premium subscription.
Conclusions
Moosend is an all-in-one marketing platform allows you to build high-converting campaigns for emails and landing pages. The unique features of the platform and user-friendly interface make it an excellent option for automated email marketing.
Utilizing the drag-and-drop tool it is possible to design email campaigns quickly and easily. The templates are simple to customize and offer various designs. It also allows you to create dynamic email content and timers.
Audience segmentation lets you separate leads and customers by common characteristics. This allows you to create more specific messages. It is a crucial element of any marketing strategy. Moosend provides a variety of segmentsation options. These include demographics, behaviour, and even when people were looking at your item.
Additionally, you can use automation triggers to trigger emails based on the actions your subscribers take. This is a fantastic option to tailor your messages and Moosend has 32 different triggers, which makes it one of the most comprehensive email marketing services I’ve tried.
A further great benefit is the testing for spam that tells you how well your campaign is performing on the inside of your inbox. This helps you avoid sending spam.
Customer support at Moosend is exceptional, offering live chat as well as phone and email support every day of the week. They also provide tutorials as well as numerous tools for users who are new to the platform. It also has a huge collection of webinars and a long database.
The platform’s reports provide all the info you need to monitor your campaigns, such as open rates, clicks and unsubscribe rates, as well as data for devices, web browsers and geolocations as well as the amount of revenue generated by your campaigns. They are well-designed as well as allowing you to see a map of clicks to determine which hyperlinks were clicked in your emails.
Moosend has a robust suite of landing pages and subscription form building tools, with countdowns to create urgency “success booster” modules. Facebook as well as Google Analytics pixel tracking, customized JavaScript and bot security, and RGPD conformance. The subscriber management process is also simple.