Moosend Review
Email marketing software Moosend comes with various features for businesses of any size. The interface for users is user-friendly and includes a variety of integrations along with advanced segmentation tools.
You can also build automations that will trigger whenever customers perform certain actions. Send them a text message, change the contact details of subscribers, or even create an e-commerce funnel.
These are the characteristics
The software for marketing via email Moosend has several features that can help you execute efficient campaigns. Its robust email editor and robust automated workflows are fantastic tools that will help improve the conversion rate of your campaigns.
Moosend offers an email newsletter service that is automatically updated with information based on certain URLs and RSS feeds. This makes it easy to create email blasts with up-to-date information on products and latest posts. Also, it comes with a spam test as well as conditional blocks to increase subscribers’ engagement.
The Moosend editor for email marketing is easy to use and features a drag-and-drop builder and allows you to make emails by utilizing a range of components. This includes text boxes images, buttons, articles and spacers that can be used to create space between components. There are also tools in the design section of editors to aid in making your email stand out.
Another interesting feature is the tool that lets you copy and save layouts as well as items. This can be useful for creating banners, headers and footers so you can reuse them on different email messages. Moosend templates have some great designs, including an area for shadows or to place the background image.
Campaign reports from It provide important information such as open and click data, bounce information or unsubscribe information, the location of your email and click heatmap. The reports also provide information about what devices and browsers view your email messages.
Moosend allows you to make segments of your email list which then allows you to send various emails to every segment. This is a crucial step towards creating relevant and custom-designed email messages. It’s particularly useful when you’re seeking to increase your email deliverability and reduce costs through reducing the amount of mail you’re sending.
The Moosend editor also comes with a bunch of pre-made emails that you could use to start your campaigns. These templates have been designed to complement the style and look of your company’s image. They’re also compatible with all major email clients, which is a good feature as it will help keep your messages consistent to your customers.
There is also the option of creating unlimited custom fields in Moosend that you can use to personalize your emails. This will make sure that customers receive personalized emails based upon their preferences, interests, and behaviors. The feature is able to segment your email lists, allowing you to tailor emails marketing campaigns for the various groups and improve the ROI.
Pricing
Moosend can be described as an email-marketing tool with professional-grade features offered at affordable prices. It’s a great choice for businesses with a small budget who require an email automation tool.
Although Moosend can be very user-friendly however small-scale businesses could have a difficult time expanding their operations. These limitations include a lack of email templates, lack of multivariate testing, and limited social media post scheduling.
To be successful in the field of email marketing it is essential to have a program capable of delivering your email messages into recipient inboxes and distribute them with a high rate of delivery. You need an email program that adheres to best practices for delivery.
There are many methods to increase deliverability, including creating targeted marketing campaigns, using the custom domain name, as well as avoid spammy links. There are some systems that don’t do well during our deliveryability tests. Moosend is not able to get a very high score, nevertheless, it adheres to guidelines for marketing via email.
The dashboard of Moosend displays important information regarding your campaign, such as the number of subscribers, scheduled broadcasts and broadcasts that have already been broadcast. It also provides information on your audience and the click map, which helps you track link clicks.
Sending emails which trigger by certain actions and events can be created as trigger emails. They can trigger anything from purchase of a product to the location of a client or even the time of the day. This trigger can be used to generate leads or increase sales.
It allows you to download spreadsheets with information about the customers you serve with CSV and TXT file formats. They can have as much as 40MB. Additionally, you can send spreadsheets with information from third party services.
Another crucial feature is audience segmentation. It allows you to divide your clients in groups based on common characteristics. This allows you to deliver the most relevant content to each group and increase the number of conversions.
Moosend offers a vast knowledge base that includes more than 100 posts on their website. This is a great resource for new users with a wealth of videos to show you how to begin using the software.
Support
Moosend is an electronic marketing platform that offers users with a variety of tools and features to enhance their marketing campaigns. Additionally, it allows users to keep track of their campaigns, and then analyze their results. Moosend also offers customer support to assist users in getting maximum value from their accounts.
Moosend’s user interface and user-friendly interface make it simple to use. It also comes with an editor with drag-and-drop that makes it quick and simple to design emails. You can also choose from a range of templates for landing pages so that it is the best match for the style of your company.
There are many options available in managing your subscribers list. You can create a new list each whenever someone fills out a form, or you can utilize a double opt-in method to be sure that the people you’ve added to your list are actually interested in receiving emails from you. This will allow you to be certain that the contacts do not get spammed with unwanted advertising messages.
It is also possible to track your clients’ journeys to your site and ensure they are kept up-to-date. You can track how many instances people have opened your emails and what device they’re using to view them, as well as whether they’ve reacted. The data you collect can be used to enhance your strategies and make more informed decisions with regard to your content you’re sending out.
Additionally, Moosend has a built-in cart abandonment tool to help you recover lost sales. The program can suggest items users have purchased in the past and upsell similar products to those they have already purchased. The tool can even suggest products customers might not want to purchase.
Moosend has a huge information base that covers all things from basics in campaign design to more advanced methods for designing campaigns. There are 13 categories that arrange the information, like Audience, Campaigns and Growth Tools.
Live chat, email , and the knowledge base are all ways to get assistance with numerous questions. Moosend also offers webinars to aid users to build and grow the reach of their marketing.
Moosend offers a no-cost plan, which is useful for companies that are only beginning and do not have subscribers as of yet. This is also an excellent option for entrepreneurs, that aren’t certain if they’ll be happy with the application or whether it’s the right choice for their company. If you have already subscriber lists you will need change to premium plan.
Conclusions
Moosend is a one-stop marketing tool that allows you to build high-converting email campaigns including landing pages and automated workflows. The platform’s unique tools and easy-to-use interface make it a great choice for email marketing automation.
Utilizing the drag-and-drop tool allows you to create easy-to-use email campaigns. Templates can be modified quickly and are available with a variety of designs. You can also make email timers as well as interactive content.
Audience segmentation allows you to differentiate leads from customers based on similar features. It allows you to send more targeted messages. It’s an integral component of any marketing strategy. Moosend gives a wide range of different segments like behaviour and demographics. You can even track the time your viewers spent looking at certain products.
Automation triggers are used to create emails initiated by actions taken by the people who are your readers. This is a fantastic option to tailor your emails, and Moosend offers 32 triggers, which makes it among the largest service for marketing via email that I’ve used.
Another feature that is great is the spam test, which tells you how your marketing message will be received within the inbox. This will help you stay clear of spam.
Moosend offers excellent customer service, with live chat, emails and phone support accessible 24 hours a day. In addition, it has a wide range of information and training for novice users with a database as well as lengthy webcasts.
The reports from the platform supply users with the information that you require for monitoring your campaigns. This includes open rates, clicks and unsubscribes rates, as well as information on browsers and devices. The revenue generated by campaigns can also be viewed. The reports are nicely designed and allow you to see a map of clicks to see which links were opened in your email messages.
Moosend provides a full suite of landing pages and subscription forms building tools. It has countdowns to generate urgency, success boosting modules, Facebook and Google Analytics Pixel trackers, as well as custom JavaScript and bot security. The management of subscribers is easy, too.