Moosend Review
Email marketing software Moosend comes with various features for enterprises of any size. The interface for users is user-friendly and offers many integrations and advanced segmentation tools.
You can also create automated triggers that trigger when users perform specific actions. Send them a text message, change their contact information or initiate an ecommerce funnel.
Features
The Moosend email marketing tool that comes with an impressive array of functions to help you successfully execute the campaigns you want to run. The responsive editor for email campaigns as well as robust automated workflows are fantastic tools that will help increase conversion rates.
Moosend is an email-based newsletter service that is automatically updated with information based on certain URLs as well as RSS feeds. It’s easy to create email blasts with up-to-date information on products as well as the most recent posts. Also, it comes with a spam test as well as conditional blocks for better subscriber engagement.
The Moosend email campaign editor is easy to use and comes with the drag-and-drop builder which lets you build emails that contain a wide range of elements. The editor lets you add padding between the elements using spacers that permit you to insert the text, images and buttons within different boxes. The editor also has a design section with some features to help make your email stick out.
This tool can be used to clone layouts or save the layouts. You can use this to make footers and headers that you can reuse for other email messages. The templates from Moosend also include attractive design features like the shadow as well as a location of your background picture.
Reports on campaigns provide crucial information about how well your marketing campaigns are doing in terms of the rate of clicks and open rates, bounce and unsubscribe rates as well as location information and click heat maps. The report also includes data on how your emails can be viewed by different devices and browsers.
Moosend allows you to create segments within your email lists and send different emails to each segment. This is a crucial step in creating more relevant and personal email messages. It’s particularly useful when you’re trying to improve your email deliverability and reduce expenses by cutting down on the volume of emails you send.
The Moosend editor is also equipped with a bunch of pre-made email templates that you can utilize to launch your email campaigns. These templates are created to match the company’s look and feel. They’re compatible with the majority of popular email programs. This is beneficial as it lets you ensure consistent content to all of your customers.
The Moosend platform also lets you build an unlimited number of custom data fields to use for personalization purposes. This feature will ensure that your clients receive targeted emails based on their interests, preferences, and behavior. It will also allow you to segment your lists to allow you to tailor your marketing emails to meet specific groups’ needs, and boost the ROI of your campaigns.
Pricing
Moosend can be described as an email-marketing tool that offers pro features at an entry-level price. It’s a great choice for businesses with a small budget who require an automated email tool.
Although Moosend can be very user-friendly however small-scale businesses could be unable to grow their business. The limitations are a result of a shortage of templates for email, a lack of multivariate tests, and limitations on social media posting scheduling.
To be successful within the world of email marketing You need an email marketing software which can send your messages to the inboxes of recipients and then distribute them with an extremely high speed of delivery. That means you have choose an email program that adheres to best practices for deliverability.
There are a variety of ways to improve deliverability. These include sending targeted campaigns, using an individual domain and eviting links that are spammy. Some systems, however, do not perform well in our deliverability tests. Moosend doesn’t have the highest score, nevertheless, it adheres to the best practices for email marketing.
The dashboard on Moosend shows important information regarding your campaign including subscriber numbers, broadcasts planned and past broadcasts. The dashboard also displays data regarding your audience, as well as a click map to help you track clicks.
Sending emails which trigger by certain behaviors and situations are able to be made trigger emails. This could be any trigger such as location of the customer or time of day, to purchase of products. These triggers can help you generate leads or increase sales.
It allows you to upload spreadsheets with data about your clients with CSV and TXT file formats. These files can exceed 40MB in size. Additionally, you can send spreadsheets with data from third-party services.
Another important feature is the ability to segment your audience, which allows you to divide your clients into groups according to shared traits. You can send relevant content to all groups, to increase conversion.
Moosend offers a large information base that includes over 100 posts that are available on their website. It is an excellent source for beginners with a wealth of videos to show you how to begin using the program.
Support
Moosend is an online marketing platform for email that supplies users with a variety of tools and functions to enhance their marketing campaigns. Additionally, it allows users to keep track of their campaigns, and then analyze the outcomes. Moosend provides support to clients to make sure they get the best out of their accounts.
Moosend’s user interface and ease of use make it simple to navigate. The application also features an editor with drag-and-drop that makes it simple and easy to create emails. You can also choose among a wide selection of landing page templates to ensure that it is the best match for your branding.
There are a variety of options for managing subscribers lists. It is possible to create a fresh list each time someone fills out the form. Or, you can make use of a double opt-in option to ensure that your subscribers are actually interested in receiving your emails. This allows you to make sure your subscribers don’t be bombarded with spammy marketing messages.
You can also track client journeys and ensure they are kept up-to-date. It is possible to track the number of instances people have opened your emails and what device they’re using to open them, and whether they’ve reacted. These data points can be used to identify trends, improve your strategies and take more educated decision about what type of content you’re sending out.
Furthermore, Moosend has a built-in cart abandonment tool to help you recover lost sales. It will suggest items that subscribers purchased in the past, upsell items similar to what they bought, and even recommend other items that they might not have been at all.
Moosend provides a comprehensive knowledge database that covers a vast range of topics that range from basic campaign concepts to more advanced strategies for creating campaigns. It is divided into thirteen different categories that include the following: Campaigns, Audience, Growth Tools, Automation, and much more.
Email, live chat and Knowledge Base are all methods to receive help for numerous concerns. Moosend can also provide webinars to assist users in building and expanding their marketing campaigns.
Moosend has a trial program for businesses that are beginning their journey and have not yet signed up. It’s also a great option for business owners who aren’t certain whether they’ll like it or if it’s the right fit to them. If you have already subscriber lists, you’ll need change to premium plan.
Conclusions
Moosend is a complete marketing tool that allows you to create high-converting emails, landing pages and automated workflows. The custom-built tools it offers and its user-friendly interface make it a popular option for automated email marketing.
Drag-and drop builders help to create email messages. Templates can be modified effortlessly and can be found in a range of layouts. It also lets you create email timers and dynamic content.
Audience segmentation allows you to differentiate leads from customers based on the same characteristics. This lets you deliver more relevant messages. It’s an integral component of any marketing strategy. Moosend gives a wide range of segments, such as behavior and demographics. It also tracks the times your audience was looking at the product.
Automated triggers are a great way to send emails that are triggered by the actions of the people who are your readers. This is a great way to personalize the content. Moosend offers 32 triggers, which makes one of my most-loved emails marketing software.
Another feature that is great is the testing for spam that tells you how well your campaign is performing within the inbox. This will help you stay clear of spam.
Moosend provides excellent customer support and live chat support, as well as phone and email support that is available 7 days a semaine. They also provide tutorials as well as many tools for users who are new to the platform. It also has a huge database and lengthy webinars.
The reports from the platform supply you with all the information that you require to monitor the effectiveness of your marketing campaigns. It includes open , click and unsubscribe rate as well as details on the devices and web browsers. Revenue generated by campaigns can also be viewed. You can view click maps for the emails that were clicked and opened.
Moosend comes with a comprehensive set of landing page and subscription forms tools. It includes counting downs that create an urgency factor “success boost” modules. Facebook and Google Analytics pixel tracking, custom JavaScript and bot security, and RGPD conformance. Subscriber management is easy too.