Moosend Review
Email marketing software Moosend offers various features for businesses of any size. Its user interface is easy to use and offers many integrations and advanced segmentation tools.
It also allows you to create automations that trigger when subscribers perform certain actions. It is possible to send them a message, change their email address or create an e-commerce funnel.
Features
Email marketing software Moosend offers several features that can help you execute efficient campaigns. The software’s robust automatization workflows and flexible editor are two great tools to help you increase conversions.
Moosend offers an email newsletter service that automatically updates information based on certain URLs and RSS feeds. It’s easy to send emails with the latest product information or content. This is a combination of a spam check and conditional blocks to improve customer engagement.
Its Moosend editor for email campaigns can be used with ease and features a drag-and-drop builder and allows you to build emails with a variety of elements. These include text boxes, pictures, buttons, articles and spacers that can be used to create padding between the elements. Editors also have a design section with some tools that will help your emails stand out.
Another cool feature is the tool that lets you copy and save layouts, items and other elements. This is great for creating banners, headers and footers so you can reuse them for different emails. The templates from Moosend also include attractive design features like an image shadow or a place of your background picture.
Reports on campaigns provide crucial data on how your campaigns are performing with regard to opening and click rates Unsubscribe and bounce rates, location data and the click heat map. The report also includes data on how your emails can be viewed by different devices and browsers.
Moosend also allows you to segment your email lists and send different campaigns to each group. This allows you to create more personalized and relevant email messages. It’s particularly useful when you’re looking to boost the effectiveness of your emails and cut costs by lowering send volume.
It is also possible to download a variety of email templates through the Moosend editor to help you get started with your marketing campaign. They’re created to match the company’s appearance and style. They are compatible with all popular email programs. This is great as it lets you maintain consistent messages to all of your customers.
You can also create unlimited custom fields in the Moosend platform that can be used to customize your email messages. It allows you to send personalized messages via email to your customers in accordance with the preferences and interests of each customer. It will also allow you to sort your list in order to customize the marketing messages you send to each group’s needs and improve the ROI of your campaigns.
Pricing
Moosend the email marketing tool with professional features, is available for a reasonable price. It’s a great choice for smaller businesses that require an automation system for their email marketing.
Although Moosend is extremely simple to make use of, it comes with few limitations, which could cause difficulties for small companies to scale their operations. For instance, it is not equipped with email templates as well as testing with multiple variables. There is also limited scheduling for social media posts.
It is essential to use software that can deliver your email to recipients and can send them at high rates of delivery in order to be successful with email marketing. It is essential to use an email software that follows the most efficient methods of delivery.
It is possible to increase the effectiveness of your delivery by sending targeted messages, with a domain that is customized and not linking to spammy sites. Some systems don’t perform well in our tests of deliveryability. Moosend does not have the best score, but it does follow guidelines for email marketing.
The dashboard in Moosend displays important data regarding your campaign including subscriber numbers the planned broadcasts and any previous broadcasts. It also shows data on the audience you are targeting and an interactive map of clicks that help to track clicks on links.
You can also create trigger emails that are linked to specific events or behaviors. They can trigger anything from product purchases to the location of a client or the time of day. It is useful in generating leads and increasing sales.
You are able to upload Excel spreadsheets which contain customer information in CSV or TXT formats to the platform. The files may have as much as 40MB. Spreadsheets with information from third-party services are able to be transferred.
Audience segmentation is another important aspect. This lets you segment your customers based on similar features. This will allow you to send the most relevant content to each group and increase the number of conversions.
Moosend also has a large knowledge base with over 100 articles on its website. It’s a great guide for new users. It also includes a variety of videos to help you get started using the application.
Assistance
Moosend is an online marketing tool, supplies users with an array of tools and features that allow them to improve their marketing campaigns. You can also track your campaigns as well as analyze performance. Moosend also offers customer support to help users get maximum value from their accounts.
The use of Moosend is easy to use, and the user interface is easy to navigate. The program also has the drag-and-drop editor, which makes it easy to design emails. There are a range of email templates as well as landing page templates which allows you to pick the one that best fits the style of your company.
There are many options available in managing your subscribers list. Create a new list every time someone fills out the form. Or, you could make use of a double opt-in option to make sure your contacts really want to get the emails you send them. This allows you to make certain that the contacts do not get spammed with unwanted advertising messages.
It is also possible to track your clients’ journeys to your site and update them regularly. It is possible to track the number of instances people have opened your emails, what devices they’re using to view them, as well as whether they’ve converted. These data points is used to determine patterns, enhance your strategy and take more educated choices about the kind of information you’re sending out.
Moosend is also a cart abandonment tool, which will help you recuperate sales that were lost. It can suggest products which were bought by subscribers previously, suggest offer upsell products similar to the ones they bought, and even recommend other items that they might not have been interested in before.
Moosend has a huge knowledge base, covering everything from basic campaign techniques and more sophisticated methods of making campaigns. There are 13 categories to arrange the information, including Campaigns, Audience as well as Growth tools.
Help is available for various questions via chat or email and also through the knowledge base. Moosend is also launching the series of webinars to will teach customers how to create campaigns, and expand their businesses.
Moosend also includes a free plan that is ideal for companies that are only getting started and don’t have subscribers as of as of yet. This plan is also great for those who aren’t sure whether they’ll like it or if they are the best fit for their needs. If you do have any subscriber lists then you’ll need change to the paid plan.
Conclusions
Moosend is a one-stop marketing platform that lets you develop high-converting email marketing campaigns, landing pages and automated workflows. The unique features of the platform and intuitive interface makes it an excellent option for automation of marketing emails.
Drag-and-drop builders allow you to design email messages. Templates are easy to modify and provide a variety of different layouts. They also allow you to design email timers, and create dynamic contents.
Audience segmentation can help you differentiate leads and customers based on shared features, and allows you to send them specific email messages. It’s an essential part of any marketing strategy. Moosend offers a range of different segments like the behavior of your customers and their demographics. It can also track how often your customers was looking at the product.
Automation triggers are used to create emails triggered by the actions of your customers. This is a fantastic method to customize your content and Moosend offers 32 triggers, which makes it one of the most comprehensive emails I’ve ever tried.
It also has the ability to test for spam that can tell you how your campaign is received in the mailer. It helps to avoid spamming.
Moosend offers excellent customer service that includes live chat, emails and phone support accessible all hours of the day. The site also provides tutorials and a lot of tools for users who are new to the platform. It also has a huge collection of webinars and a long database.
Reports from the platform provide you with all the necessary information for monitoring the effectiveness of your marketing campaigns. It includes open rates, clicks and unsubscribes rates, as well as information on browsers and devices. The revenue generated by campaigns can also be viewed. Click maps can be viewed for the emails that were clicked and opened.
Moosend comes with a comprehensive set of landing pages and subscription toolkits for building forms, including countdowns to create an urgency factor “success boost” modules, Facebook and Google Analytics pixel tracking, custom JavaScript and bot security, as well as RGPD compliance. The management of subscribers is a breeze, too.