Moosend Review
Email marketing software Moosend comes with various features for businesses of any size. It has a friendly UI as well as a range of integrations, advanced segmentation tools and more.
Additionally, it allows you to make automated triggers when users perform specific actions. You can send a message, change their contact information or create an e-commerce funnel.
Features
The software for marketing via email Moosend has several features that can aid you in executing effective campaigns. Its robust email editor as well as robust automation workflows are great options to help improve the conversion rate of your campaigns.
Moosend provides an upgraded email newsletter with contents that are automatically updated based on RSS feeds or certain URLs. This allows you to design email blasts that contain the latest product information and latest posts. Also, it comes with a spam test as well as conditional blocks to increase customer engagement.
The Moosend email editor is easy to use and comes with the drag-and-drop builder which lets you build emails that contain a wide range of elements. This includes text boxes images, buttons, article and spacers that can be used to create padding between elements. Editors also have a design section with some tools to make your email stick out.
A tool allows you to duplicate layouts and save the layouts. You can use this to create headers and footers that you can reuse for other email messages. Moosend templates are full of great features, such as the shadow, or even a spot for the background picture.
Its campaign reports provide key data on the effectiveness of your campaigns with regard to opening and click rates as well as bounce and unsubscribe rate locations, as well as the click heat map. This report will also provide details about how your email messages are viewed on different devices and browsers.
Moosend also allows you to divide your email lists into groups and create different email campaigns for each group. This is crucial in creating more relevant and personal email messages. This is especially important when you want to boost email delivery or reduce costs by reducing send volume.
The Moosend editor comes with pre-designed email templates that you can use to start your campaigns. These templates are designed to fit the brand’s design and appearance. They’re also compatible with all major email programs this is a great feature as it will help you maintain a consistent message across your subscribers.
It is possible to create infinite custom fields with Moosend that you can use to tailor your emails. Send targeted messages via email to your customers based on the preferences and interests of every customer. It will also allow you to create lists that are segmented so that you can tailor email marketing campaigns to each group’s needs and improve the ROI of your campaigns.
Pricing
Moosend is an email marketing tool that offers pro features at the price of entry level. It is an excellent option for entrepreneurs with small businesses that require an automation of their email platform.
Even though Moosend can be extremely user-friendly however small-scale businesses could be unable to grow the scope of their operation. For instance, it is not equipped with email templates and testing with multiple variables. It also has a limited scheduling for social media posts.
The software you choose to use must deliver your emails to the recipients and allows them to send it with high delivery rates in order to be successful in email marketing. The email program you choose to use must be one that adheres to best delivery practices.
There are many methods to boost deliverability. Some of them include the use of targeted ads, an individual domain and avoiding spammy links. But, certain systems fail in our deliverability tests. Moosend isn’t a top score, but it does follow email marketing best practices.
The dashboard of Moosend displays important data regarding the campaign, including subscriber counts as well as broadcasts scheduled and previous broadcasts. It also shows data on your target audience and an interactive map of clicks to help you track clicks.
You can also create trigger emails that are triggered by events or behavior. These triggers can be any thing from purchases of products to the location of a client or time of day. The triggers you choose to use can help generate leads or increase sales.
The platform lets you create spreadsheets that contain data on the customers you serve with CSV or TXT formats. These files can exceed 40MB in size. Excel spreadsheets that contain information from third-party services can be transferred.
Audience segmentation is another important feature. This allows you to segment your customers based on common traits. This can help you send targeted information to every group, which can increase conversions.
Moosend has a vast knowledge base, with over 100 posts that are available on their website. It is an excellent resource for novice users and offers a wealth of instructional videos to help you get started using the software.
Support
Moosend is an email marketing platform , provides its users with a variety of features and tools that allow them to boost their campaigns. It also allows you to track your campaigns as well as analyze outcomes. Moosend gives support to its clients to make sure they benefit the most from their accounts.
The use of Moosend is simple, and its user interface is friendly to use. It also features an editor that you can drag and drop that makes it simple to create emails. You can also choose among a wide selection of landing page templates so that you can best fit your brand.
There are a variety of options to manage subscriber lists. If you want to ensure that your customers are interested in receiving emails from you, you have two options. This is a fantastic method to make sure your contacts aren’t bombarded with advertising messages that they’re not interested in.
Another useful feature is the capability to record and monitor client journeys. This lets you track the number of people who open your emails, and on what devices they are using to open them. You also can see whether they’ve converted. This information can be used to identify patterns and trends, adjust your strategies, and make more informed decisions about the type of information you’re sending out.
Moosend is also a cart abandonment tool, which can help you to recuperate sales that were lost. The program can suggest items subscribers have purchased in the past , and can also recommend upsell similar products to those they currently own. It can also suggest items they may not be interested in.
Moosend offers a vast collection of knowledge, covering everything from basic campaign techniques to advanced techniques for making campaigns. The information is categorised into 13 distinct categories including Audience, Campaigns, Growth Tools, Automation and much more.
Help is available for various questions via live chat and email, in addition to the knowledge base. Moosend is also launching the series of webinars to will teach customers how to create campaigns to grow their business.
Moosend also includes a free plan that is ideal for businesses that are just starting out and don’t have any customers yet. It’s also a great alternative for entrepreneurs who aren’t sure they’ll like the software or whether it’s right for their business. If you already have subscriber lists, it’s time change to premium plan.
Conclusions
Moosend is an all-in-one marketing system that lets you develop high-converting email marketing campaigns, landing pages and automated workflows. Its custom tools and user-friendly interface make it a popular option for automation of email marketing.
Drag-and drop builders help to create emails. The templates are simple to alter and come with a variety of different layouts. They also allow you to design email timers, and create dynamic content.
Audience segmentation allows you to distinguish leads and customers using the same characteristics. This allows you to deliver more relevant messages. It is a crucial part of any marketing plan. Moosend offers a range of different segments like behavior and demographics. It also tracks how often your customers was looking at the product.
It is also possible to use automated triggers to send emails based on the activities your subscribers perform. They are an excellent way to personalize your messages, and Moosend has 32 different triggers, which makes it among the most complete emails I’ve ever tried.
It also has the ability to test for spam that can tell you how your campaigns performs within the inbox. It helps to avoid spamming.
Moosend offers excellent customer service, with live chat, telephone and email support available all hours of the day. It also offers tutorials and a lot of tools for users who are new to the platform. It also has a huge collection of webinars and a long database.
Reports from the platform provide you with all the information that you require for monitoring the effectiveness of your marketing campaigns. It includes open rates, clicks and unsubscribe rate as well as information on browsers and devices. Revenue generated by campaigns is also available. The reports are nicely designed as well as allowing you to see a map of clicks to see which links were clicks in your emails.
Moosend comes with a comprehensive set of subscription and landing page toolkits for building forms, including countdowns to create urgency “success booster” modules. Facebook as well as Google Analytics pixel tracking, customized JavaScript, bot protection, and RGPD compliance. Subscriber management is simple too.