Moosend Review
Email marketing software Moosend comes with many features to help companies of all sizes. Its user interface is easy to use and has many integrations available along with sophisticated segmentation tools.
You can also build automations that will trigger whenever users perform specific actions. You can send a email, update the contact details of subscribers, or even create an e-commerce funnel.
Features
Email marketing software Moosend offers numerous features to assist you with successful campaigns. Its powerful automatization workflows and flexible editor are both great tools to help you increase the conversion rate.
Moosend offers an email newsletter service that updates information based on certain URLs and RSS feeds. It’s easy to make email blasts featuring current information about the product and latest posts. It also includes a spam check and conditional blocks to improve the engagement of subscribers.
The Moosend email campaign editor is easy to use and comes with the drag-and-drop builder which lets you build emails with a variety of elements. You can include padding between your elements with spacers, which permit you to insert text, images and buttons within diverse boxes. There are also tools in the editor’s design section that aid in making your email stand out.
This tool can be used to duplicate layouts and save these layouts for later use. It is possible to make headers and footers could be reused in other email messages. Moosend templates include some fantastic design elements such as an area for shadows or to place the background image.
Reports on campaigns provide crucial data on how your campaigns are performing in terms of the rate of clicks and open rates Unsubscribe and bounce rates, location data and click heat maps. The report also includes data on how your emails are viewed on different devices and browsers.
Moosend also allows you to divide your email lists into groups and create different email campaigns for each group. It allows you to design specific and targeted emails. This is crucial in the case of trying to boost email delivery or cut costs with lower volume.
There’s also the option of downloading various email templates via the Moosend editor that will help you get started with your marketing campaigns. They’re designed to match the look and feel of the brand you’re using. They’re also compatible with the major email applications this is a great feature as it will help keep your messages consistent to your customers.
Moosend also allows you to create an unlimited number of data fields custom to your needs to use for personalization purposes. This will make sure that your clients receive personalized emails based upon their interests, preferences, and behaviors. This feature can help you sort your list in order to customize the marketing messages you send to specific groups’ needs, and boost the ROI of your campaigns.
Pricing
Moosend the email marketing tool with professional features, is available at a low cost. It’s an ideal choice for smaller businesses that require an automated email tool.
Although Moosend is extremely simple to use, it does have certain limitations which can cause difficulties for small companies to scale their businesses. This includes a deficiency of email templates, lack of multivariate testing, and limitations on social media posting scheduling.
To be successful in the field of email marketing it is essential to have a program which can send your messages into the recipient’s inboxes, and also send them out at an extremely high speed of delivery. It is essential choose an email program that follows best practices for deliverability.
There are many ways to improve deliverability. These include sending targeted campaigns, using the custom domain name, as well as avoiding spammy links. However, some systems do not perform well when we test their deliverability. Moosend does not have a very high score, nevertheless, it adheres to email marketing best practices.
The dashboard on Moosend provides important information about your campaign such as subscriber figures the planned broadcasts and any previous broadcasts. It also shows data regarding your audience, and the click map that will aid in tracking clicks.
It is also possible to make trigger emails linked to specific events or behaviors. The trigger could be any, from customer location and the time of day the purchase of a product. This trigger can be used to create leads and increase sales.
The platform allows you to download spreadsheets with information about the customers you serve as CSV or TXT formats. The files could be up to 40MB in size. Additionally, you can download spreadsheets that include information from third party services.
Audience segmentation is a crucial aspect. It allows you to group your subscribers based upon common features. You can send relevant content to every group which will increase your conversions.
Moosend also has a large database of knowledge with more than 100 articles on its website. This is a great guide for novice users with a wealth of instructional videos that will show you how to start using the software.
Assistance
Moosend is an online marketing platform for email that supplies users with a variety of features and tools to improve their campaigns. It also allows users to track their campaigns and analyze their results. Moosend provides support to users to help them get the best out of their accounts.
Utilizing Moosend is easy, and its user interface is friendly to use. It also features the drag-and-drop editor making it simple to create email messages. You can also choose from a range of landing page templates so that it is the best match for the style of your company.
There are also many options for managing subscriber lists. Create a new list every time someone fills out a form, or you can make use of a double opt-in option to ensure that your subscribers actually want to receive your emails. This is an excellent way to ensure you’re not spamming people with advertising messages that they’re not interested in.
Another helpful feature is the ability to track and monitor client journeys. You can track how many occasions people check your email and what device they’re using for viewing the emails, and whether or not they’ve converted. The data is used to determine trends, improve your strategies and take more educated decision about what type of content you’re sending out.
Moosend also has an option to abandon carts which will help you make up for lost sales. It can suggest products that subscribers purchased previously, suggest sell similar products to those they purchased, or recommend other items that customers might not be interested in before.
Moosend provides a comprehensive knowledge database that covers a vast variety of topics including campaign basics, to advanced techniques to design campaigns. There are 13 categories to arrange the information, like Audience, Campaigns as well as Growth tools.
Help is available for various questions via chat or email in addition to the knowledge collection. Moosend has also launched a series of webinars that will teach customers how to create campaigns to grow their business.
Moosend also includes a free plan that is ideal for businesses that are just getting started and don’t have any subscribers yet. This plan is also great for business owners who aren’t certain if they will like it or whether they are the best fit for them. If you have already subscriber lists, it’s time for you to switch to the Premium subscription.
Conclusions
Moosend is an all-in-one marketing system that lets you develop high-converting email marketing campaigns, landing pages and automated workflows. The custom-built tools it offers and its user-friendly interface makes it an excellent choice for email marketing automation.
Drag-and drop builders help to create email messages. The templates are customizable easily and come with a variety of designs. It also lets you create email timers and interactive content.
Audience segmentation allows you to distinguish leads and customers using common traits. It allows you to create more specific emails. It’s a crucial part of any marketing strategy. Moosend offers a wide range of segmentsation options. These include the demographics of your audience, their behavior, as well as the exact time people were looking at the item.
You can also use automation triggers that trigger email campaigns based on behaviors your customers take. This is a great option to tailor content. Moosend offers 32 triggers, which makes one of my most-loved emails marketing software.
Another great feature is its testing for spam that tells you how well your campaign will perform in the inbox. It helps to avoid sending unwanted emails.
Customer support at Moosend is exceptional, offering live chat, phone and email help all week long. It also offers tutorials and numerous tools for users who are new to the platform. This includes a large collection of webinars and a long database.
The platform’s reports provide you with all of the necessary information to keep track of your campaigns. This includes open rates, clicks and unsubscribe rates as well data on devices and browsers. Revenue generated by campaigns can also be viewed. Click maps can be viewed to show which emails were clicked and opened.
Moosend comes with a comprehensive set of subscription and landing page form building tools, with countdowns to create urgency “success booster” modules. Facebook as well as Google Analytics pixel tracking, customizable JavaScript and bot security, and RGPD compliance. The management of subscribers is easy to manage, too.