Moosend Review
Email marketing software Moosend offers many features to help enterprises of any size. It features a user-friendly interface as well as a range of integrations, sophisticated segmentation tools and more.
It also allows you to make automated triggers when users perform specific actions. These include sending a communication and changing their email address or initiating an e-commerce funnel.
Features
The software for marketing via email Moosend has many features that will aid you in executing successful campaigns. Its responsive email campaign editor and robust automated workflows are fantastic features that can help you improve results.
Moosend provides an upgraded electronic newsletter that includes contents that are automatically updated in accordance with RSS feeds or specific URLs. It’s easy to send emails with the latest products information and content. Also, it includes a spam test and conditionsal blocks that help improve customer engagement.
The Moosend email editor is user-friendly and includes the drag-and-drop builder that lets you create emails that contain a wide range of elements. These include text boxes, images, buttons, article, and spacers for adding padding between the elements. Editors also have the design section, which includes tools that will help your emails stand out.
Another interesting feature is the tool that lets you clone and save layouts as well as items. This is great for making banners, headers, and footers, so that you could reuse them on different email messages. Moosend templates are full of great designs, including an area for shadows or for background images.
The reports on your campaign provide important information about how well your marketing campaigns are doing with regard to open and click rates as well as bounce and unsubscribe rate, location data and click heat maps. It also provides information about how your emails can be viewed by different platforms and on different browsers.
Moosend also allows you to separate your lists of email addresses and send different campaigns to each group. This lets you create specific and targeted email messages. This is especially beneficial if you’re seeking to increase your email deliverability and reduce expenses by cutting down on the volume of emails you send.
The Moosend editor comes with an assortment of pre-designed emails that you could use to start your campaigns. They’re made to be compatible with the brand’s design and appearance. These are compatible with most important email applications. This is wonderful as it lets you ensure consistent content across all your subscribers.
Additionally, Moosend lets you build an unlimited number of custom data fields which you can utilize to personalize your emails. Send targeted emails to your clients based on the interests and preferences of each client. This feature could be utilized to segment your email lists and allow you to customize your marketing messages to each group and increase return on investment.
Pricing
Moosend is an email marketing tool with professional-grade features offered at affordable prices. This is an ideal choice for small business owners needing an automated email platform.
Although Moosend can be very user-friendly Small businesses might be unable to grow their business. The limitations are a result of a shortage of templates for email, a lack of testing with multiple variables, as well as limited social media post scheduling.
It is essential to use software that can deliver your emails to the recipients and allows them to send it with high delivery rates for you to succeed in email marketing. This means that you need to pick an email system that follows best practices for deliverability.
There are many methods to improve deliverability. These include creating targeted marketing campaigns, using the custom domain name, as well as avoiding spammy links. Certain systems fail in our tests of deliveryability. Moosend is not able to get an extremely high score but it does follow guidelines for marketing via email.
The dashboard of Moosend displays important data regarding your campaign such as subscriber figures the planned broadcasts and any previous broadcasts. It also shows data regarding your audience, and the click map that will help you track clicks.
Emails that trigger by certain actions and events could be designed as trigger emails. This could be any trigger that is triggered by location, location of the client and time of day to product purchases. It can be helpful in generating leads and increasing sales.
You can upload Excel spreadsheets that contain customer data with CSV or TXT formats to the platform. They can range from to 40MB in size. Spreadsheets with the data of third party applications can be transferred.
Another important feature is the ability to segment your audience, which lets you divide your customers in groups based on common traits. This will allow you to send targeted information to every group, which can increase conversions.
Moosend offers a vast knowledge base with over 100 posts on their website. This is a fantastic guide for new users. It also has many videos that will aid you to get familiar with the software.
Assistance
Moosend is an electronic marketing platform that offers users with a wide variety of tools and functions to enhance their marketing campaigns. You are also able to monitor your campaigns and analyse the performance. Moosend provides customer service to help users get the most value out of their accounts.
The use of Moosend is simple to do, and its interface is easy to navigate. It also features a drag and drop editor making it simple to design email messages. It also lets you pick among a wide selection of landing page templates to ensure that they best reflect your brand.
There are a variety of options in managing your subscribers list. Create a new list each time someone fills out an application, or it’s possible to make use of a double opt-in option to ensure that your subscribers actually want to receive the emails you send them. This will allow you to be sure that your contacts don’t receive unwanted emails from marketing.
Another useful feature is the ability to track and monitor client journeys. You can track how many occasions people check your email and what device they’re using for viewing them, as well as whether they’ve changed their preferences. You can use this information to tweak your approach and make better decisions regarding the information you’ve sent out.
Moosend offers an abandonment tool for carts, which can help you to recover sales lost. The tool can recommend products users have purchased in the past , and can also recommend increase the price of similar items to ones they already own. It even suggests products customers might not like.
Moosend provides a comprehensive knowledge base that covers a broad spectrum of subjects that range from basic campaign concepts to advanced techniques for creating campaigns. The content is organized in 13 distinct categories including Audience, Campaigns, Growth Tools, Automation and many more.
You can get help with various questions via live chat and email, as well as through the knowledge database. Moosend has also launched the series of webinars to will teach customers how to create campaigns and grow their businesses.
Moosend has a trial plan for those businesses who are just starting and have not yet signed up. It’s also a great option for business owners who aren’t certain whether they’ll like it, or if they are the best fit for them. If you have already subscriber lists, it’s time change to premium subscription.
Conclusions
Moosend, an all-in one marketing platform allows you to create high-converting emails campaigns and landing pages. Its customizable tools and easy-to-use interface makes it an excellent choice for email marketing automation.
Using the tool’s drag-and-drop builder, you can create email campaigns quickly and easily. The templates can be customized easily and come with various layouts. It also allows you to develop dynamic emails as well as timers.
Audience segmentation allows you to differentiate customers and leads by shared traits, which allows you to send them targeted emails. It is a crucial element of any marketing strategy. Moosend has a broad range of segmentation options, including characteristics, demographics and even the time that people were looking at your item.
Automated triggers are a great way to deliver emails triggered by the actions of your subscribers. These are a great option to tailor your content and Moosend has 32 different triggers, which makes it one of the largest service for marketing via email that I’ve used.
It also has a spam test that will tell you how your campaign performs in the inbox. It helps to avoid emailing spammers.
The customer service at Moosend is top-notch with live chat support, phone and email help every day of the week. It also has a wide range of information and training for novice users such as a database, and long webinars.
The platform’s reports provide users with the information that you require for monitoring the effectiveness of your marketing campaigns. This includes the number of clicks, open rates and unsubscribes rates, as well as information on browsers and devices. Revenue generated by campaigns can also be viewed. It is possible to view click maps to see which emails were clicked and opened.
Moosend comes with a comprehensive set of landing page and subscription form building tools, with countdowns for creating urgency “success booster” modules, Facebook and Google Analytics pixel tracking, custom JavaScript as well as bot protection as well as RGPD conformance. Management of your subscribers is a breeze, too.