Moosend Review
Moosend is an email marketing software that comes with plenty of features for businesses regardless of size. The user interface is friendly and has many integrations available along with sophisticated segmentation tools.
Additionally, it allows you to create automations that trigger when users perform specific actions. These include sending a communication, changing their contact details or initiating an e-commerce funnel.
Features
The Moosend software for marketing via email that provides an extensive list of features that will help you to successfully run the campaigns you want to run. The software’s robust automatization workflows and flexible editor are two great tools to help you increase conversions.
Moosend provides an upgraded email newsletter with information that is automatically updated according to RSS feeds or specific URLs. This makes it easy to create email blasts with up-to-date information on products and the latest content. This is a combination of the ability to check for spam and conditional blocks that increase customer engagement.
The Moosend email editor is easy to use and comes with the drag-and-drop builder that lets you create emails using a range of components. They include text boxes, images, buttons, article and spacers that can be used to create padding between elements. There is also the design section, which includes features to help make your email be noticed.
The tool lets you duplicate layouts and save the layouts. This is great for designing banners, headers and footers so you can reuse them on different email messages. These templates include nice design elements like an image shadow or a place of the background image.
The reports of campaigns from It include essential information, including open and click data, bounce information or unsubscribe information, the location of your email and click heatmap. Also, it provides information on the way different devices and browsers look at your emails.
Moosend lets you create segments in your email list and send different emails to each segment. This allows you to create targeted and personalized email messages. It’s particularly useful when you’re looking to boost your email deliverability and reduce costs by lowering send volume.
It is also possible to download a variety of email templates through the Moosend editor, to help get started with your marketing campaigns. The templates are designed to fit the look and feel of your company’s image. They’re also compatible with all major email applications This is a positive thing as it can help you maintain a consistent message to your customers.
You can also create endless custom fields within the Moosend platform that can be used to personalize your emails. This option will guarantee that your clients receive specific emails that are based on their preferences, interests, and behaviors. This feature can help you segment your lists to allow you to tailor the marketing messages you send to each group’s needs and improve the ROI of your campaigns.
Pricing
Moosend, an email marketing platform with pro features, can be purchased at a low cost. It’s an ideal choice for smaller businesses that require an automated email tool.
While Moosend is extremely simple to use, it does have certain limitations which can make it hard for small companies to scale their business. This includes a deficiency of email templates, lack of multivariate tests, and the limited scheduling of social media posts.
You need software that delivers your emails to the recipients and allows them to send it with high delivery rates in order to be successful with email marketing. This means that you need choose an email program which follows the best practices in deliverability.
There are many methods to boost deliverability. Some of them include sending targeted campaigns, using a custom domain, and avoiding spammy links. But, certain systems fail in our deliverability tests. Moosend does not have a very high score, however, it follows email marketing best practices.
The dashboard in Moosend provides important information about your campaign such as subscriber figures as well as broadcasts scheduled and previous broadcasts. It also shows data about your audience, as well as an interactive map of clicks to aid in tracking clicks.
It is also possible to make trigger emails linked to specific events or behaviors. The triggers could be anything from purchase of a product to the customer’s location, or even the time of the day. It is useful in creating leads and increasing sales.
The platform lets you download spreadsheets with information about your clients with CSV or TXT formats. They can range from to 40MB. It is also possible to upload spreadsheets that contain information from third party services.
Audience segmentation is another important characteristic. This allows you to segment your customers based on similar characteristics. Send relevant content to every group which will increase your conversions.
Moosend offers a vast knowledge base that includes more than 100 posts on their website. It is an excellent guide for novice users with a wealth of videos on how to start using the software.
Assistance
Moosend is an online marketing platform for email that supplies users with a wide variety of features and tools for improving their marketing. It also allows you to track your campaigns, and analyze the outcomes. Moosend offers support for customers to ensure that they get the best out of their accounts.
Moosend’s user interface and simplicity of use makes it simple to navigate. The program also has a drag and drop editor making it simple to create emails. It also lets you pick from a variety of templates for landing pages so that you can best fit your branding.
There are many options available for managing your list of subscribers. In order to make sure that your clients want to receive your email messages There are two choices. This is an excellent way to ensure your contacts aren’t bombarded with advertising messages that they’re not interested in.
Another useful feature is the ability to track and track client’s journey. This lets you observe the number of recipients viewing your email and the devices they are using to open the emails. Also, you can determine if they have converted. The data will help you identify trends, improve your strategies, and make more informed decision about what type of content that you’re sending.
Moosend offers an abandonment tool for carts, which will help you make up for lost sales. It is able to suggest items that subscribers purchased in the past, upsell items similar to what they have purchased, and recommend other items that customers might not be interested in before.
Moosend is also a resource database that covers a vast range of topics including campaign basics, to more advanced strategies for creating campaigns. The 13 categories are used to organize content such as Audience, Campaigns and Tools for Growth.
Live chat, email , and The knowledge database are three options to seek help with many questions. Moosend has also announced a series of webinars that help users build campaigns to grow their business.
Moosend comes with a trial plan, which is useful to businesses just beginning and do not have subscribers as of at the moment. The plan can also be beneficial for those who aren’t sure whether they’ll like it or if they are the best fit for them. But, if you’re on some subscriber lists, you’ll have to upgrade to the paid version.
Conclusions
Moosend is a complete marketing platform that lets you build high-converting email campaigns, landing pages and automated workflows. The unique features of the platform and intuitive interface makes it a great choice for email marketing automation.
Drag-and drop builders help to make emails. The templates are customizable effortlessly and can be found in a range of layouts. It also allows you to create dynamic email content and timers.
Audience segmentation lets you distinguish leads and customers using similar traits. This lets you send more targeted messages. It’s an essential component of any marketing strategy. Moosend provides a variety of segmentsation options. These include the demographics of your audience, their behavior, and even the time that your audience looked at the item.
You can also use automation triggers to send email campaigns based on actions your subscribers take. These are a great method to customize your content and Moosend has 32 different triggers, which makes it among the largest email marketing services I’ve tried.
Another great feature is its test for spam, which informs you how well your campaign is performing on the inside of your inbox. It helps to avoid the sending of spam emails.
Moosend provides excellent customer support that includes live chat, emails and phone support accessible 7 days a semaine. It also provides a variety of tools and tutorials for new users with a database as well as long webinars.
Reports from the platform provide you with all the necessary information for monitoring your campaigns. It includes open rates, clicks and unsubscribe rates as well information on browsers and devices. Profits generated through campaigns can be also viewed. You can view click maps to see which emails were read and clicked.
Moosend comes with a comprehensive set of landing pages and subscription forms tools. It includes countdowns for creating an urgency factor “success booster” modules. Facebook and Google Analytics pixel tracking, custom JavaScript as well as bot protection and RGPD conformance. The management of subscribers is easy, too.