Moosend Review
Email marketing software Moosend comes with many features to help companies of all sizes. The interface for users is user-friendly and has many integrations available along with advanced segmentation tools.
It also allows you to make automated triggers when customers perform certain actions. You can send a message, change the contact details of subscribers, or even initiate an ecommerce funnel.
Features
The software for marketing via email Moosend has numerous features to help you execute efficient campaigns. The robust automated workflows as well as its responsive editor are two powerful tools that will help increase conversions.
Moosend also offers an advanced email newsletter service with content that’s updated automatically based on RSS feeds or certain URLs. It’s easy to send mailers with up-to-date products information and articles. This is a combination of the ability to check for spam and conditional blocks that increase subscriber engagement.
The Moosend email editor is user-friendly and includes a drag and drop builder that allows you to create email campaigns with a variety of elements. This includes text boxes pictures, buttons, articles and spacers that can be used to create padding between the elements. There is also the design section, which includes tools that will help your emails stand out.
The tool lets you create clones of layouts, or save them. This is great for designing banners, headers and footers, so that you could use them in different emails. These templates include nice design elements like the shadow as well as a location of an image that is background.
Reports on campaigns provide crucial data on how your campaigns are performing with regard to open and click rates, bounce and unsubscribe rates, location data and a click heat map. It also contains information on the way different devices and browsers view your email messages.
Moosend lets you divide your email lists into groups and then send out different emails to the various groups. This allows you to create targeted and personalized email messages. It’s particularly useful when you’re seeking to increase the efficiency of your emails, and also reduce expenses by cutting down on the volume of emails you send.
The Moosend editor also comes with an assortment of pre-designed emails that you could use to start your campaigns. These templates are designed to fit the brand’s look and feel. They’re compatible with all major email programs this is a great option as it helps keep your messages consistent throughout your subscriber base.
The Moosend platform also lets you make an unlimited amount of data fields custom to your needs to use to personalize your emails. This will make sure that your customers are getting targeted emails based on their preferences, interests and habits. This feature can help you sort your list to allow you to tailor the marketing messages you send to specific groups’ needs, and boost return on investment.
Pricing
Moosend offers an email marketing platform with professional-grade features offered at the price of entry level. It is an excellent choice for small business owners who require an email automation platform.
Although Moosend can be very user-friendly however small-scale businesses could have a difficult time expanding their operations. The limitations are a result of a shortage of templates for email, a lack of multivariate testing, and limited social media post scheduling.
To be successful in the email marketing industry, you need a software capable of delivering your email messages into the recipient’s inboxes, and also distribute them with an extremely high speed of delivery. The email program you choose to use must be one which adheres to the best methods of delivery.
You can increase your deliverability by sending targeted messages, with a domain that is customized as well as not sending links to spammy websites. But, certain systems fail on our tests of deliverability. Moosend is not able to get an extremely high score but it does follow guidelines for marketing via email.
The dashboard in Moosend shows important information regarding your campaign such as subscriber figures, broadcasts planned and past broadcasts. The dashboard also displays data regarding your audience, and an interactive map of clicks to assist you in tracking clicks.
Sending emails which trigger by certain actions and events could be designed as trigger emails. It could be anything such as location of the customer and time of day to the purchase of a product. These triggers can help you create leads and increase sales.
You can upload Excel spreadsheets with customer details in CSV or TXT formats onto the platform. These files can be up to 40MB. Upload spreadsheets that include information from third-party services are able to be transferred.
Audience segmentation is another important characteristic. This allows you to group your subscribers based upon similar features. You can send relevant content to each group to increase conversion.
Moosend is a huge knowledge base, with more than 100 articles accessible on their site. This is an ideal source for beginners, and it has plenty of instructional videos that will show you how to start using the application.
Support
Moosend is an online marketing platform for email that supplies users with a variety of tools and features to improve their campaigns. It also allows users to track their campaigns and analyze the results. Moosend provides customer service to ensure users get maximum value from their accounts.
The user interface and user-friendly interface make it easy to use. It also features an editor that you can drag and drop that makes it simple to make email messages. The platform also offers a wide range of email templates as well as landing page templates which allows you to pick the one that best fits your brand.
There are also many options to manage subscriber lists. In order to make sure that your clients want to receive your email messages, you have two options. This is an excellent way to ensure your contacts aren’t bombarded with marketing messages they don’t want.
Another useful feature is the ability to track and track client’s journey. You can track how many instances people have opened your emails, what devices they’re using to view them, as well as whether they’ve reacted. The data you collect can be used to enhance your strategies and take better decisions about the content that you send out.
Additionally, Moosend has a built-in cart abandonment feature that can help you recover lost sales. It is able to suggest items that were purchased by subscribers in the past, offer upsell products similar to the ones they purchased, or suggest other products that they might not have been at all.
Moosend offers a vast information base that covers all aspects of campaign management, from the basics and more sophisticated methods of creating campaigns. The content is organized in 13 different categories, including the following: Campaigns, Audience, Growth Automation, Tools and many more.
It is possible to get assistance with various questions via chat or email in addition to the knowledge collection. Moosend also offers webinars to aid users to build and grow their campaigns.
Moosend offers a no-cost plan that’s great to businesses just getting started and don’t have any subscribers yet. It’s also a good option for entrepreneurs, who don’t know if they’ll enjoy the program or if it’s the right choice for their company. However, if you have any subscriber lists, you’ll have to upgrade to a paid plans.
Conclusions
Moosend the all-in-one marketing system, allows you to build high-converting campaigns for emails and landing pages. Its customizable tools and easy-to-use interface make it a top-rated option for automated email marketing.
With the help of the builder’s drag-and drop feature allows you to create email campaigns quickly and easily. The templates are simple to alter and come with various designs. It also allows you to make dynamic emails and timers.
Audience segmentation can help you differentiate leads and customers based on shared traits, which allows you to send them specific messages. It’s a crucial component of any marketing strategy. Moosend provides a variety of different segments like the behavior of your customers and their demographics. You can even track the times your audience looked at a particular product.
You can also use automation triggers that trigger email campaigns based on actions your subscribers take. This is a great way to personalize your content. Moosend offers 32 triggers, which makes one of my most-loved toolboxes for marketing via email.
The program also includes the ability to test for spam that can reveal how your email campaign performs in the inbox. This helps you avoid sending spam.
Moosend has excellent customer service that includes live chat, phone and email support that is available 24 hours a day. They also provide tutorials as well as a lot of resources for novice users. It also has a huge collection of webinars and a long database.
The reports from the platform supply you with all the information that you require to keep track of the effectiveness of your marketing campaigns. It includes the number of clicks, open rates and unsubscribe rates as well information on browsers and devices. Revenue generated by campaigns is also available. They are well-designed, and you can also look up a click map and see which links were clicked in your emails.
Moosend comes with a comprehensive set of landing page and subscription toolkits for building forms, including countdowns for creating an urgency factor “success booster” modules, Facebook and Google Analytics pixel tracking, customized JavaScript, bot protection, as well as RGPD compliance. Subscriber management is simple too.