Moosend Review
It is an email marketing application that has plenty of features for businesses regardless of size. It features a user-friendly interface, a wide range of integrations, advanced segmentation tools and more.
Additionally, it allows you to make automated triggers when subscribers perform certain actions. This could include sending them a message and changing their email address or triggering an e-commerce funnel.
Features
Software for email marketing, Moosend, has several features that can assist you with successful campaigns. The robust automation workflows and responsive editor are both great tools to help you increase conversions.
Moosend provides an upgraded electronic newsletter that includes contents that are automatically updated based on RSS feeds or specific URLs. This makes it easy to create email blasts with up-to-date information on products and the latest content. This includes both an anti-spam check as well as conditional blocks that increase the engagement of subscribers.
Its Moosend editor for emails is easy to use and comes with a drag-and-drop editor that lets you make emails by utilizing a variety of elements. They include text boxes, pictures, buttons, articles and spacers that can be used to create space between components. You can also find tools within the design section of editors to help make your email standout.
Another interesting feature is that it lets you clone and save layouts and items. You can use this to create headers and footers that are reused for future emails. Moosend’s templates also have some nice design elements like the shadow as well as a location to your background picture.
Its campaign reports provide key details about how your campaigns are performing with regard to open and click rates, bounce and unsubscribe rates locations, as well as click heat maps. The reports also provide information about how different browsers and devices view your email messages.
Moosend lets you create segments in your email list which then allows you to send various emails to every segment. It allows you to design more personalized and relevant messages. This is especially beneficial if you’re seeking to increase the effectiveness of your emails and cut costs through reducing the amount of mail you’re sending.
The Moosend editor is also equipped with an assortment of pre-designed emails that you could use to start your campaigns. They’re designed to match the style and look of your company’s image. They are compatible with all popular email programs. This is wonderful as it lets you maintain consistent messages to all of your customers.
It is possible to create infinite custom fields with Moosend , which you can utilize to tailor your emails. You can send targeted messages via email to your customers according to the preferences and interests of every customer. This feature can help you create lists that are segmented so that you can tailor email marketing campaigns to each group’s needs and improve return on investment.
Pricing
Moosend is an email marketing platform with pro capabilities, is offered at a low cost. This is an ideal choice for small business owners who require an email automation platform.
While Moosend is extremely easy to use, it does have some limitations that can hinder small companies to scale their operations. This includes the absence of email templates and multivariate testing. Additionally, there is a lack of scheduling for social media posts.
In order to succeed in the email marketing industry, you need a software which can send your messages into recipient inboxes and deliver them at an extremely high speed of delivery. It is essential to use an email software which adheres to the best practices for delivery.
Increase your reach through sending out targeted emails, by using a custom domain, and not connecting to sites that are spammy. Some systems don’t perform well in our tests of deliveryability. Moosend doesn’t have a high score, but it does follow guidelines for email marketing.
The dashboard on Moosend shows key information about your campaign, including numbers of subscribers, broadcasts planned and previous broadcasts. The dashboard also displays data about your audience, along with an interactive map of clicks to assist you in tracking clicks.
It is also possible to make trigger emails triggered by events or behavior. They can trigger anything from product purchases to the customer’s location, or the time of day. The triggers you choose to use can help bring leads to your business or boost sales.
The platform lets you upload spreadsheets with data about your clients with CSV or TXT formats. These files can have as much as 40MB. It is also possible to upload spreadsheets that contain information from third party services.
The ability to segment your audience is another crucial aspect. This lets you segment your customers based on shared characteristics. This can help you send the most relevant information to every group that can boost conversion rates.
Moosend is also a huge knowledge base with over 100 articles on its website. This is an ideal source for beginners with a wealth of videos to show you how to start using the program.
Assistance
Moosend the email marketing platform provides users with an array of tools and features that allow them to enhance their campaigns. It also allows you to track your campaigns as well as analyze performance. Moosend also offers customer support to assist users in getting maximum value from their accounts.
Using Moosend is simple, and its user interface is friendly to use. The application also features an editor with drag-and-drop that makes it quick and easy to create emails. It also lets you pick among a wide selection of landing page templates to ensure that they best reflect your branding.
There are also many options for managing subscriber lists. Create a new list each time someone fills out an application, or it’s possible to utilize a double opt-in method to make sure your contacts really want to get the emails you send them. This is an excellent method to make sure your contacts aren’t bombarded with emails that they do not want to receive.
Another helpful feature is the capability to record and monitor client journeys. You can monitor the amount of users opening your emails and what device they’re using to read them. Also, you can determine if they have converted. The data will help you identify trends, improve your strategies and take more educated choices about the kind of content you’re sending out.
In addition, Moosend has a built-in cart abandonment feature that can help you recover lost sales. The tool can recommend products users have purchased in the past and upsell similar products to those they currently own. It can also suggest items customers might not like.
Moosend provides a comprehensive knowledge base, covering all things from basics in campaign design to advanced techniques for making campaigns. It is divided into 13 different categories, including campaigns, audience, growth Automation, Tools and many more.
Live chat, email and Knowledge Base are all ways to get assistance with many issues. Moosend also offers webinars to aid users to build and grow their campaigns.
Moosend provides a no-cost plan for those businesses who are just starting and aren’t signed up. It’s also a great alternative for entrepreneurs who aren’t sure they’ll like the software or whether it’s suitable for their particular business. However, if you have some subscriber lists then you’ll need to upgrade to the paid plans.
Conclusions
Moosend is a one-stop marketing platform that lets you build high-converting email campaigns, landing pages and automated workflows. Its custom tools and user-friendly interface make it a popular option for automation of email marketing.
Utilizing the drag-and-drop tool it is possible to design emails quickly and efficiently. Templates are easy to modify and provide various layout options. They also allow you to make email timers as well as interactive contents.
Audience segmentation lets you differentiate leads from customers based on common features. It allows you to deliver more relevant email messages. It is a crucial component of any marketing strategy. Moosend gives a wide range of segments, such as the behavior of your customers and their demographics. It can also track the times your audience looked at a particular product.
Additionally, you can use automation triggers that trigger emails in response to actions your subscribers take. They are an excellent option to tailor your emails and Moosend comes with 32 triggers, which makes it among the largest emails I’ve ever tried.
There is also the ability to test for spam that can let you know how your campaign performs in the inbox. This will help you stay clear of spam.
The customer service at Moosend is top-notch with live chat support assistance via phone or email 7 days a week. In addition, it has a wide range of information and training for novice users with a database as well as lengthy webinars.
Reports from the platform provide you with all the necessary information for monitoring the effectiveness of your marketing campaigns. These include the number of clicks, open rates and unsubscribe rates as well data on devices and browsers. The revenue generated by campaigns is also available. It is possible to view click maps to show which emails were clicked and opened.
Moosend has a robust suite of landing page and subscription forms tools. It includes countdowns for creating an urgency factor “success booster” modules, Facebook as well as Google Analytics pixel tracking, custom JavaScript, bot protection, as well as RGPD conformance. Management of subscribers is simple too.