Moosend Review
It is an email marketing tool that offers numerous features for companies regardless of size. Its user interface is easy to use and offers many integrations along with sophisticated segmentation tools.
It is also possible to create automated triggers for subscribers to perform certain activities. These include sending a communication and changing their email address or triggering an e-commerce funnel.
These are the features
Email marketing software Moosend offers several features that can assist you with successful campaigns. Its powerful automatization workflows and flexible editor are both great tools to help you increase the conversion rate.
Moosend also offers an advanced email newsletter with contents that are automatically updated in accordance with RSS feeds or certain URLs. It’s simple to send emails with the latest product information or articles. It also includes an anti-spam check as well as conditional blocks that increase the engagement of subscribers.
The Moosend editor for email campaigns can be used with ease and comes with a drag-and-drop editor, which allows you to make emails by utilizing a variety of elements. This includes text boxes images, buttons, article and spacers that can be used to create space between components. There are also tools within the editor’s design section that assist in making your emails stand out.
A different cool function is a tool that lets you copy and save layouts and items. This can be used to design footers and headers that are reused for future email messages. The templates from Moosend also include nice design elements like an image shadow or a place of an image that is background.
The reports on your campaign provide important information about how your campaigns are performing, including open and click rates Unsubscribe and bounce rates as well as location information and the click heat map. Also, it provides information on how different browsers and devices view your email messages.
Moosend can also allow you to separate your lists of email addresses and create different email campaigns for each group. This lets you create more personalized and relevant emails. This is crucial when you want to boost email delivery or cut costs with lower quantities.
There’s also the option of downloading various email templates through the Moosend editor that will help you start your campaigns. They’re designed to fit the brand’s appearance and style. They’re also compatible with all major email applications This is a positive option as it helps you maintain a consistent message throughout your subscriber base.
There is also the option of creating endless custom fields within Moosend , which you can utilize to customize your email messages. This feature will ensure that your clients receive personalized emails based upon their preferences, interests and behavior. This feature can be used to separate your emails, allowing you to tailor the marketing emails you send to every group, and boost the ROI.
Pricing
Moosend is an email marketing platform with pro features, is available at a low cost. It’s a great choice for small businesses who need an automated email tool.
While Moosend can be very user-friendly however small-scale businesses could find it difficult to expand the scope of their operation. These limitations include a lack of templates for emails, the absence of testing with multiple variables, as well as limitations on social media posting scheduling.
It is essential to use software that can deliver your emails to the recipients, and sends them at high rates of delivery in order to be successful in email marketing. That means you have choose an email program that adheres to best practices for deliverability.
There are a variety of ways to boost deliverability. Some of them include creating targeted marketing campaigns, using an individual domain and avoiding spammy links. However, some systems do not perform well in our deliverability tests. Moosend is not able to get an extremely high score however, it follows email marketing best practices.
The dashboard on Moosend shows important information regarding your campaign such as subscriber figures, broadcasts planned and past broadcasts. The dashboard displays information about your audience, and the click map that will help you track clicks.
The emails that are triggered by specific events and behavior can be created as trigger emails. This could be any trigger, from customer location or time of day, to product purchases. This can be useful for creating leads and increasing sales.
The platform allows you to create spreadsheets that contain data on your clients with CSV or TXT formats. The files could be up to 40MB in size. Excel spreadsheets that contain data from third party services are able to be uploaded.
Audience segmentation is a crucial characteristic. This allows you to group your subscribers based upon similar features. Send relevant content to every group that will boost your conversion.
Moosend is also a huge knowledge base with over 100 articles on its website. This is a fantastic guide for new users. It also includes a variety of videos to help you get started using the software.
Support
Moosend is an online marketing platform for email that supplies users with a wide variety of features and tools to enhance their marketing campaigns. Users can also monitor their campaigns and analyse the results. Moosend also offers customer support to ensure users get the most out of their accounts.
Moosend’s user interface and ease of use make it simple to navigate. The platform also has an editor for drag and drop which makes it fast and simple to design emails. There are a range of templates for emails as well as landing page templates to choose the best one for your business.
There are also many options to manage subscriber lists. If you want to ensure that your customers want to receive the emails you send out, you have two options. This allows you to make sure that your contacts don’t receive unwanted emails from marketing.
You can also track the client’s journey and keep them updated. It is possible to track the number of occasions people check your email as well as the devices they’re using to open them, and whether they’ve changed their preferences. These data points is used to determine patterns, enhance your strategy and take more educated decision about what type of information you’re sending out.
Moosend offers a cart abandonment tool, that can assist you in recuperate sales that were lost. It can suggest products that customers have bought previously and also suggest increase the price of similar items to ones they currently own. It even suggests products that they might not like.
Moosend provides a comprehensive knowledge foundation that covers a wide range of topics, from campaign basics to the most advanced methods to design campaigns. There are 13 categories to arrange the information, such as Audience, Campaigns and Growth Tools.
Help is available for many questions using live chat and email, in addition to the knowledge database. Moosend has also announced the series of webinars to will teach customers how to create campaigns and grow their businesses.
Moosend provides a no-cost plan for those businesses who are starting out but haven’t yet signed up. It’s also a great option for entrepreneurs, who aren’t sure they’ll like the software or whether it’s the right choice for their company. But, if you’re on some subscriber lists then you’ll need to upgrade to the paid plan.
Conclusions
Moosend is an all-in-one marketing platform that lets you build high-converting email campaigns as well as landing pages, and automate workflows. The unique features of the platform and user-friendly interface make it an ideal option for automated email marketing.
With the help of the builder’s drag-and drop feature, you can create email campaigns quickly and easily. Templates can be modified quickly and are available in a range of layouts. You can also create dynamic email content and timers.
Audience segmentation helps you separate leads and customers based on shared characteristics, allowing you to target them with specific emails. This segmentation is a key part of any marketing plan. Moosend offers a wide range of segmentsation options. These include the demographics of your audience, their behavior, and even when people were looking at a specific item.
Automated triggers are a great way to deliver emails initiated by actions taken by the people who are your readers. They are an excellent option to tailor your content, and Moosend offers 32 triggers available, making it among the most complete emails I’ve ever tried.
Another great feature is its test for spam, which informs the user how your email campaign will perform on the inside of your inbox. This helps you avoid sending spam.
The customer service at Moosend is top-notch, offering live chat as well as phone and email support all week long. The site also provides tutorials and many resources for novice users. This includes a large collection of webinars and a long database.
The platform’s reports provide all details you need to keep track of your campaigns such as open rates, clicks, unsubscribe rate, data for devices, web browsers and geolocations as well as the amount of the revenue that your campaigns generate. It is possible to view click maps to see which emails were clicked and opened.
Moosend offers a full suite of landing pages and subscription toolkits for building forms, including countdowns for creating urgency “success booster” modules. Facebook as well as Google Analytics pixel tracking, customizable JavaScript and bot security, and RGPD conformance. Management of your subscribers is easy, too.