Moosend Review
The software for marketing via email Moosend has numerous features that can benefit enterprises of any size. The interface for users is user-friendly and has many integrations available as well as advanced tools for segmentation.
It is also possible to create automated triggers that trigger when users perform specific activities. Send them a text messageto them, alter the contact details of subscribers, or even initiate an ecommerce funnel.
Features
Moosend is an email marketing tool that comes with an array of options that will help you to successfully run your marketing campaigns. The software’s robust automatization workflows and flexible editor are two powerful tools that will help increase the conversion rate.
Moosend is also a premium email newsletter service with contents that are automatically updated according to RSS feeds, or URLs that are specific to. This makes it easy to create email blasts with current information about the product and latest posts. This is a combination of the ability to check for spam and conditionsal blocks for better customer engagement.
The Moosend email campaign editor is easy to use and comes with a drag and drop builder which lets you build emails with a variety of elements. These include text boxes, images, buttons, articles as well as spacers to add padding between elements. Additionally, you can find tools in the editor’s design section that assist in making your emails stand out.
Another interesting feature is the tool that lets you copy and save layouts and items. This is great for designing banners, headers and footers, so that you could use them in different emails. Moosend’s templates also have some attractive design features like an image shadow or a place for the background image.
Reports on campaigns provide crucial data on how well your marketing campaigns are doing with regard to opening and click rates, bounce and unsubscribe rates, location data and click heat maps. It also contains information on how different browsers and devices examine your email notifications.
Moosend also allows you to separate your lists of email addresses and send different campaigns to each group. This is an important step to create more pertinent and personal email messages. This is particularly important in the case of trying to boost email delivery or reduce costs by reducing send quantities.
The Moosend editor is also equipped with a bunch of pre-made email templates that you can use to start your campaigns. These templates have been designed to complement the look and feel of your brand. They are compatible with all major email clients. This is beneficial because it allows you to ensure consistent content across all your subscribers.
It is possible to create infinite custom fields with the Moosend platform that can be used to customize your email messages. This feature will ensure that customers receive targeted emails based on their interests, preferences, and behavior. It can also help you create lists that are segmented so that you can tailor your marketing emails to meet specific groups’ needs, and boost ROI.
Pricing
Moosend is an email marketing tool that offers pro features at an entry-level price. It is an excellent alternative for small-scale business owners who require an email automation platform.
Even though Moosend can be extremely user-friendly however small-scale businesses could be unable to grow the scope of their operation. These limitations include a lack of templates for email, a lack of multivariate tests, and limitations on social media posting scheduling.
In order to succeed within the world of email marketing it is essential to have a program that can deliver your emails to the inboxes of recipients and then distribute them with a high rate of delivery. That means you have choose an email program that adheres to best practices for delivery.
There are many ways to improve deliverability. These include the use of targeted ads, an individual domain and avoid spammy links. Some systems, however, fail in our deliverability tests. Moosend doesn’t have a high score, but it does follow the best practices in email marketing.
The dashboard of Moosend displays important information regarding your campaign, such as subscriber counts, planned broadcasts as well as previous broadcasts. It also shows data on your target audience as well as an interactive map of clicks that help to track clicks on links.
Sending emails which trigger by certain actions and events are able to be made trigger emails. The triggers could be anything from purchase of a product to the customer’s location, or the time of day. These triggers can help you create leads and increase sales.
You are able to upload Excel spreadsheets with customer details as CSV or TXT format to the platform. These files can be up to 40MB. It is also possible to send spreadsheets with data from third-party services.
The ability to segment your audience is another crucial feature. It allows you to segment your customers based on similar traits. This allows you to deliver more relevant content to each group and increase the number of conversions.
Moosend is also a huge knowledge base that includes more than 100 articles on its website. This is a fantastic guide for new users. It also has many videos that will help you get started using the program.
Support
Moosend is an online marketing platform for email that supplies users with an array of features and tools for improving their marketing. You are also able to monitor your campaigns and analyse the performance. Moosend offers support for clients to make sure they benefit the most from their accounts.
The user interface of Moosend and its user-friendly interface make it simple to navigate. The application also features an editor for drag and drop that makes it quick and easy to create email messages. It also lets you pick from a range of landing page templates to ensure that it is the best match for your branding.
You have many choices in managing your list of subscribers. It is possible to create a fresh list every whenever someone fills out a form, or it’s possible to utilize a double opt-in method to ensure that your subscribers actually want to receive the emails you send them. This will allow you to be sure that your contacts don’t get spammed with unwanted emails from marketing.
You can also track clients’ journeys to your site and keep them updated. This lets you monitor the amount of users who open your emails, and on what device they use to view them. It also lets you know the extent to which they’ve changed. The data you collect can be used to improve your strategy and take better decisions about your content you’re sending out.
Moosend offers an abandonment tool for carts, which will help you recuperate sales that were lost. It is able to suggest items which were bought by subscribers previously, suggest offer upsell products similar to the ones they purchased, or offer other products customers might not be interested in before.
Moosend also offers a knowledge base that covers a broad variety of topics that range from basic campaign concepts to more advanced strategies for creating campaigns. The information is categorised into thirteen different categories that include Audience, Campaigns, Growth Tools, Automation and more.
Help is available for a variety of questions through chat or email in addition to the knowledge database. Moosend can also provide webinars to aid users to build and grow the reach of their marketing.
Moosend also includes a free plan that’s great to businesses just beginning and do not have any subscribers as of yet. It’s also a great alternative for entrepreneurs that aren’t certain if they’ll be happy with the software or whether it’s the right choice for their company. If you do have any subscriber lists then you’ll need to upgrade to the paid plans.
Conclusions
Moosend the all-in-one marketing software, lets you build high-converting campaigns for emails and landing pages. Its distinctive tools and intuitive interface makes it a great option for automated email marketing.
Drag-and-drop builders make it easy to create email messages. The templates are customizable easily and come in a range of layouts. You can also make email timers as well as interactive contents.
Audience segmentation helps you separate customers and leads by shared features, and allows you to send them more personalized email messages. Segmentation is an essential element of any marketing strategy. Moosend offers a wide range of segmentsation options. These include characteristics, demographics as well as the exact time the audience was looking at a specific product.
Automation triggers can be used to send emails that are initiated by actions taken by the people who are your readers. These are a great method to customize your content and Moosend comes with 32 triggers, which makes it among the largest emails I’ve ever tried.
It also has an automated spam test which will reveal how your email campaign performs in the inbox. This helps you avoid sending spam.
Moosend offers excellent customer service that includes live chat, telephone and email support available all hours of the day. In addition, it provides a variety of tools and training for novice users with a database as well as lengthy webcasts.
The reports from the platform supply you with all the necessary information to monitor the effectiveness of your marketing campaigns. These include open , click and unsubscribe rate as well as details on the devices and web browsers. The revenue generated by campaigns is also available. Click maps can be viewed to see which emails were read and clicked.
Moosend offers a comprehensive collection of landing pages as well as subscription forms building tools. The tool includes countdowns that create urgency, success booster components, Facebook and Google Analytics Pixel trackers, as well as customized JavaScript and bot security. Subscriber management is simple too.