Moosend Review
Email marketing software Moosend offers various features for companies of all sizes. It has a friendly UI as well as a range of integrations and advanced segmentation tools and many more.
It also allows you to make automated triggers when customers perform certain actions. It is possible to send them a email, update the contact details of subscribers, or even trigger an ecommerce funnel.
These are the features
Software for email marketing, Moosend, has several features that can aid you in executing efficient campaigns. The responsive editor for email campaigns and robust automation workflows are great options to help drive conversion rates.
Moosend provides an email newsletter service that updates content based on specific URLs and RSS feeds. It’s simple to send emails with the latest details about the product or blog content. Also, it includes a spam test and conditional blocks for better customer engagement.
The Moosend email campaign editor is simple to use, and has the drag-and-drop builder which lets you build emails with a variety of elements. The editor lets you create padding between elements by using spacers. These allow you to place the text, images as well as buttons into various boxes. There are also tools in the editor’s design section that aid in making your email stand out.
Another cool feature is a tool that lets you copy and save layouts and items. This can be used to create footers and headers that you can reuse for other emails. Moosend templates are full of great designs, including an area for shadows or for background images.
Campaign reports from It provide important information such as open and click data, bounce information, unsubscribe, location data and click heatmap. The report also includes information about how your emails appear on various platforms and on different browsers.
Moosend lets you divide your email lists into groups and create different email campaigns for the various groups. This allows you to create specific and targeted messages. This is particularly important in the case of trying to boost email delivery or reduce costs by reducing send volume.
There’s also the option of downloading a variety of email templates from the Moosend editor, to help begin your email campaigns. The templates have been made to be compatible with the brand’s design and appearance. They are compatible with all popular email programs. This is beneficial as it lets you ensure consistent content across all your subscribers.
You can also create unlimited custom fields in Moosend that you can use to tailor your emails. This will make sure that customers receive targeted emails based on their interests, preferences, and habits. It will also allow you to sort your list to allow you to tailor email marketing campaigns to each group’s needs and improve return on investment.
Pricing
Moosend, an email marketing platform that comes with advanced features, is available for a reasonable price. This is an ideal option for entrepreneurs with small businesses needing an automated email platform.
Although Moosend is extremely easy to make use of, it comes with some limitations that can hinder small companies to scale their businesses. The limitations are a result of a shortage of templates for email, a lack of multivariate testing, and the limited scheduling of social media posts.
The software you choose to use must deliver your email to recipients, and sends them at high rates of delivery in order to be successful in email marketing. This means that you need select an email platform that follows best practices for the delivery of your emails.
It is possible to increase the effectiveness of your delivery through sending out targeted emails, using a customized domain as well as not sending links to spammy websites. But, certain systems are not able to perform as well on our tests of deliverability. Moosend does not have a very high score, but it does follow email marketing best practices.
Moosend’s dashboard displays key data regarding your campaign, such as numbers of subscribers, broadcasts planned and broadcasts that have already been broadcast. It also shows data on the audience you are targeting and the click map, which helps you track link clicks.
You can also make trigger emails triggered by events or behavior. The triggers could be anything from product purchases to the location of a client or time of day. The triggers you choose to use can help create leads and increase sales.
You can upload Excel spreadsheets with customer details in CSV or TXT format to the platform. They can have as much as 40MB. It is also possible to upload spreadsheets that contain information from third party services.
Another crucial feature is audience segmentation, which allows you to divide your clients into groups based on shared traits. Send relevant content to every group which will increase your conversions.
Moosend offers a vast knowledge base with over 100 content on its site. It’s a great resource for novice users and includes a variety of videos to assist you in getting started with the application.
Assistance
Moosend is an electronic marketing platform that offers users with an array of features and tools for improving their marketing. Additionally, it allows users to track their campaigns and analyze the outcomes. Moosend provides support to users to help them benefit the most from their accounts.
Utilizing Moosend is simple to do, and its interface is friendly to use. It also features the drag-and-drop editor, which makes it easy to design emails. It also lets you pick among a wide selection of landing page templates so that it is the best match for the style of your company.
There are also many options for managing the subscriber lists. It is possible to create a fresh list every when someone fills in an application, or it’s possible to make use of a double opt-in option to ensure that your subscribers are actually interested in receiving your emails. This is a great option to ensure that your contacts aren’t bombarded with advertising messages that they’re not interested in.
Another helpful feature is the possibility to monitor the client’s progress and journey. It allows you to observe the number of recipients who open your emails, and on what device they’re using to read the emails. You also can see whether they’ve converted. The data will help you identify trends, improve your strategies and take more educated choices about the kind of information you’re sending out.
In addition, Moosend has a built-in cart abandonment tool that helps to recover sales lost. It can suggest products that were purchased by subscribers previously, suggest sell similar products to those they purchased, or suggest other products that may not be keen on before.
Moosend also offers a knowledge base that covers a broad range of topics, from campaign basics to the most advanced methods to design campaigns. The 13 categories arrange the information, such as Audience, Campaigns and Tools for Growth.
Live chat, email and Knowledge Base are the best ways to get assistance with various questions. Moosend provides webinars that assist users in building and expanding the reach of their marketing.
Moosend comes with a trial plan that is ideal for companies that are only getting started and don’t have any customers at the moment. This is also an excellent choice for entrepreneurs who don’t know if they’ll enjoy the software or whether it’s suitable for their particular business. If you do have any subscriber lists, you’ll have change to the paid plans.
Conclusions
Moosend the all-in-one marketing software, lets you make high-converting email campaigns as well as landing pages. The platform’s unique tools and user-friendly interface make it a great option for automated email marketing.
Utilizing the drag-and-drop tool allows you to create easy-to-use email campaigns. Templates are easy to customize and offer various designs. Additionally, you can create dynamic email content and timers.
Audience segmentation lets you distinguish leads and customers using similar traits. This lets you deliver more relevant emails. It’s an essential part of any marketing strategy. Moosend has a broad range of options for segmentation, such as characteristics, demographics and even the time that your audience looked at a specific product.
You can also use automation triggers that trigger emails based on the behaviors your customers take. They are an excellent way to personalize your content and Moosend offers 32 triggers, which makes it one of the most complete service for marketing via email that I’ve used.
Another great feature is its spam test, which tells the user how your email message will be received within the inbox. This helps you avoid emailing spammers.
Customer support at Moosend is exceptional and offers live chat as well as phone and email support every day of the week. Additionally, the company has a wide range of information and training for novice users such as a database, and longer webcasts.
The reports from the platform supply you with all the data you need to monitor the effectiveness of your marketing campaigns. This includes open rates, clicks and unsubscribes rates, as well as information on browsers and devices. Profits generated through campaigns can be also viewed. These reports are beautifully designed, and you can also view a click map to find out which links opened in your email messages.
Moosend comes with a comprehensive set of subscription and landing page forms tools. It includes counting downs that create the sense of urgency “success booster” modules, Facebook as well as Google Analytics pixel tracking, customizable JavaScript as well as bot protection and RGPD compliance. The management of subscribers is easy to manage, too.