Moosend Review
It is an email marketing application that has many features to businesses regardless of size. Its user interface is easy to use and includes a variety of integrations and advanced segmentation tools.
It also allows you to make automated triggers when subscribers perform certain actions. These include sending a communication or changing their contact information or activating an e-commerce channel.
Features
It is an email marketing software that offers an impressive array of functions that will help you to successfully run your campaigns. The robust automated workflows as well as its responsive editor are two great tools to help you increase conversions.
Moosend provides an email newsletter service that is automatically updated with content based on specific URLs and RSS feeds. This makes it easy to make email blasts featuring up-to-date information on products as well as the most recent posts. This includes both an anti-spam check as well as conditional blocks to improve subscriber engagement.
The Moosend email editor is easy to use and comes with a drag and drop builder which lets you build emails that contain a wide range of elements. It is possible to create padding between elements by using spacers. These allow you to place pictures, text and buttons within various boxes. The editor also has the design section, which includes tools to make your email stick out.
A tool allows you to create clones of layouts, or save these layouts for later use. You can use this to design footers and headers that are reused for future emails. Moosend templates include some fantastic design elements such as the shadow, or even a spot for the background picture.
Reports on campaigns provide crucial details about the effectiveness of your campaigns in terms of opening and click rates, bounce and unsubscribe rates locations, as well as a click heat map. Also, it provides information on the way different devices and browsers view your email messages.
Moosend also allows you to separate your lists of email addresses and then send out different emails to the various groups. This is an important step in creating more relevant and custom-designed email messages. It’s particularly useful when you’re trying to improve your email deliverability and reduce expenses by cutting down on the volume of emails you send.
You can also download various email templates through the Moosend editor that will help you get started with your marketing campaigns. They’re designed to match the look and feel of your brand. They are compatible with all important email applications. This is great as it lets you maintain consistent messages for all your clients.
Additionally, Moosend lets you make an unlimited amount of fields for your own data that you can use for personalization purposes. This option will guarantee that your customers are getting specific emails that are based on their preferences, interests and behavior. This feature can help you segment your lists so that you can tailor the marketing messages you send to specific groups’ needs, and boost ROI.
Pricing
Moosend is an email marketing tool with professional-grade features offered at an entry-level price. It is an excellent choice for small business owners needing an automated email platform.
While Moosend is extremely simple to use, it does have some limitations that can hinder small-sized businesses to expand their businesses. The limitations are a result of a shortage of templates for email, a lack of multivariate tests, and the limited scheduling of social media posts.
In order to succeed in the field of email marketing, you need a software that can deliver your emails into recipient inboxes and send them out at a high rate of delivery. It is essential to pick an email system that follows best practices for delivery.
There are many ways to increase deliverability, including creating targeted marketing campaigns, using a custom domain, and eviting links that are spammy. Some systems don’t perform well in our tests of deliveryability. Moosend does not have the best score but does adhere to the best practices in email marketing.
The dashboard in Moosend displays important data regarding your campaign including subscriber numbers as well as broadcasts scheduled and previous broadcasts. The dashboard also displays information about your audience and an interactive map of clicks that help to track clicks on links.
Sending emails which trigger by certain events and behavior could be designed as trigger emails. These triggers can be anything from purchase of a product to the location of a client or even the time of the day. This can be useful for creating leads and increasing sales.
It allows you to download spreadsheets with information about the customers you serve with CSV or TXT formats. They can range from to 40MB in size. It is also possible to download spreadsheets that include the data of third-party applications.
A further important aspect is audience segmentation, which permits you to split your subscribers into groups based on shared traits. Send relevant content to each group to increase conversion.
Moosend is also a huge knowledge base that includes more than 100 articles on its website. This is a great resource for new users, and it has plenty of videos on how to start using the application.
Help
Moosend is an email marketing platform that provides users with a variety of tools and functions to improve their campaigns. You can also track your campaigns, and analyze the results. Moosend provides support to customers to ensure that they get the best out of their accounts.
The user interface and ease of use make it simple to navigate. The platform also has an editor for drag and drop that makes it simple and simple to make emails. It also has a variety of email templates and landing page designs, so you can choose the one that best fits the style of your company.
There are a variety of options for managing your subscribers list. If you want to ensure that your customers are interested in receiving emails from you You have two options. This allows you to make sure that your contacts don’t get spammed with unwanted marketing messages.
It is also possible to track your the client’s journey and update them regularly. You can monitor how many times people open your emails as well as the devices they’re using to open them, as well as whether they’ve converted. The data can be used to identify patterns and trends, adjust your strategies and help you make better choices about the kind of information you’re sending out.
Furthermore, Moosend has a built-in cart abandonment tool to help to recover sales lost. It is able to suggest items that subscribers purchased before, recommend upsell items similar to what they purchased, or recommend other items that customers might not be keen on before.
Moosend provides a comprehensive knowledge database that covers a vast variety of topics that range from basic campaign concepts to advanced techniques for creating campaigns. The content is organized in thirteen different categories that include Audience, Campaigns, Growth Automation, Tools and many more.
It is possible to get assistance with many questions using live chat , email, as well as through the knowledge base. Moosend can also provide webinars to aid users to build and grow their marketing campaigns.
Moosend provides a no-cost option for companies that are just starting and aren’t registered. This is also an excellent option for entrepreneurs, who aren’t sure they’ll like the software or whether it’s suitable for their particular business. If you already have subscriber lists you will need for you to switch to the Premium subscription.
Conclusions
Moosend is a complete marketing tool that allows you to develop high-converting email marketing campaigns including landing pages and automated workflows. The platform’s unique tools and user-friendly interface make it an ideal choice for email marketing automation.
Utilizing the drag-and-drop tool it is possible to design email campaigns quickly and easily. The templates can be customized quickly and are available with a variety of designs. It also lets you design email timers, and create dynamic contents.
Audience segmentation can help you differentiate customers and leads by shared traits, which allows you to send them more personalized messages. It’s a crucial part of any marketing strategy. Moosend has a broad range of options for segmentation, such as characteristics, demographics as well as the exact time the audience was looking at the item.
Automation triggers are used to create emails activated by the actions of your subscribers. This is a fantastic way to personalize your content, and Moosend comes with 32 triggers, which makes it among the most comprehensive service for marketing via email that I’ve used.
There is also the ability to test for spam that can tell you how your campaigns performs within the inbox. It helps to avoid spamming.
Moosend provides excellent customer support, with live chat, phone and email support that is available 7 days a semaine. It also offers tutorials and a lot of tools for users who are new to the platform. The site has a vast library of information and long webinars.
The reports from the platform supply you with all of the necessary information for monitoring your campaigns. This includes open , click and unsubscribes rates, as well as details on the devices and web browsers. The revenue generated by campaigns can also be viewed. It is possible to view click maps for the emails that were clicked and opened.
Moosend provides a full suite of landing pages and subscriber forms creation tools. It has countdowns to generate urgency, success boosting components, Facebook and Google Analytics pixel trackers, customizable JavaScript and bot security. Subscriber management is simple too.